1. The theme needs to be about AI or automation.
2. The main direction is to improve productivity and reduce errors.
- Approximately 2500 words.
- It must be formatted in APA style.
- It needs to include at least 20 references.
- References should be in Harvard format.
- You must read all the textbooks I uploaded before starting to write.
- You need to strictly follow the assignment requirements ("Assignment Submission Form AS2 MN7030SR Mar 24" ).
- I will request unlimited revisions if the assignment does not meet the requirements.
- I will request a refund if the assignment does not pass.
- If you cannot accept these terms, please do not quote me.
-
MN7030SRModuleHandbookMar24.docx
-
MN7030Session11SupplyChainManagementSystemslecturer.pptx
-
MN7030Session9DesignandInnovation.pptx
-
MN7030Session10PlanningandControlandCapacityManagement2.pptx
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MN7030Session6ValueCreationInNetworks.pptx
-
MN7030Session5ServicesNDC.pptx
-
MN7030Session7LeanandTQM2022.pptx
-
MN7030Session3ProcessMappingStudent.pptx
-
MN7030Session4Manufacturing.pptx
-
MN7030Session1OMFundamentals.pptx
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MN7030SRModuleHandbookMar241.docx
Module Handbook
Module Title:
Delivering Digital Business
Module Code:
MN7030SR
Module Leader:
Prof KOH Kee Lee
Prof (Dr) Alvin Chan
Session: 2024/25
Teaching period: Spring, March 2024
Pre-requisites: None
Canvas URL: https://stanfort.instructure.com
1. Teaching team
Details of staff teaching on the module
|
Name |
Role |
Office |
|
|
Professor KOH Kee Lee |
Dean, EDP |
Level 11, Stanfort Academy |
[email protected] |
|
Professor (Dr) Alvin CHAN |
Senior Lecturer |
Level 11, Stanfort Academy |
2. Module Summary and Description
A business adds value through its operations, which today are typically highly dependent on the use of digital technology to link together organisations within the value network, connect with customers, improve delivery, personalise products and services, and match demand and supply. It is vital that managers and leaders understand both how business operations are designed, managed and improved, and the relationship between new product/service development and operations.
The potential for AI, the Internet of Things, big data and robotics to further increase the use of technology in the operational domain is already clear, whether using AI in in a legal process or robots to make burgers. An understanding of the links between technology and operations is critical for anyone aspiring to be a business manager, owner or entrepreneur. The course provides conceptual, analytical and practical insights into the effective management of operations in all organisations, in both the private and the public sectors. The course is concerned with large and small organisations from all over the world.
Throughout the course of the module consideration will be given to the need for businesses to reduce their impact on climate change and to operate in a sustainable and ethical manner.
The module aims to: • build knowledge and understanding of the key challenges of building and managing operations and technology systems • strengthen awareness of the importance of reducing contributions to climate change and the current and emerging means to achieve this goal in business operations • build knowledge and understanding of the role played by people in operational delivery including Lean and Agile working • equip students to be able to analyse and recommend improvements to the operation of a business system, whether a start-up or a well-established enterprise
Module Learning Outcomes
This module asks a fundamental question – how do organisations create and deliver value?. The module content is provided through traditional lectures, in class simulations and activities, group work and critically through independent learning. Students must study the core textbook (see weblearn) in addition to attending sessions; simply attending the session will not cover the depth of material to pass a course at this level.
On successful completion of the module students will be able to:
· Learning outcome 1 (LO1) Critique key practices and theories within the areas of operations management, service operations, and process management.
· Learning outcome 2 (LO2) Critically evaluate the contribution of operations management and information systems to a business organisation’s performance and strategic aims
· Learning outcome (LO3) Critically evaluate the business operations implications of current and emerging digital technologies as opportunities and threats
Module Syllabus/Content
The syllabus covers the physical and digital creation and delivery of value through Operations Management, covering
· process management,
· supply chain management,
· lean operations and quality management,
· Inventory, capacity and Enterprise resource management,
· innovation, new product development,
· risk and knowledge management.
Examples and teaching materials are drawn from digital and analogue organisations, from the public, private and third sectors. We are concerned with the general principles of creating and delivering value, regardless of sector.
3. Indicative weekly teaching programme
The indicative weekly programme shows the topic likely to be covered in each teaching week, please note that the precise order can change. Check your Weblearn module for up to date information.
To view the time, date and location of class see your personal timetable available at
https://student.londonmet.ac.uk/timetable
|
INDICATIVE CONTENT |
|
|
A |
Directing digital operations |
|
1 |
Fundamentals of Operations |
|
2 |
Ridge Farm Glider case |
|
3 |
Designing, mapping and improving Processes |
|
B |
Developing digital operations |
|
4 |
Value creation: Manufacturing/SC |
|
5 |
Value creation; Services |
|
6 |
Value creation: Digital Networks |
|
C |
Delivering digital operations |
|
7 |
Planning & control: Inventory and ERP systems |
|
8 |
Supply chain Management |
|
9 |
Assessment 1 Group presentations between 22 – 29 April 2024 (to be advised by the lecturer) |
|
D |
Designing digital operations |
|
10 |
Lean operations and Quality Management |
|
11 |
Innovation, Design and Technology enablement |
|
12 |
Managing for Value creation in Projects, Knowledge Management and Resilience, Review and Reflections |
|
Assessment 2 due on 18 June 2024 @ 11.59pm |
4. Reading lists
Core text:
Slack, N. and Brandon-Jones A. (2020). Operations Management. Pitman, 9th edition.
General
Caldwell, N.D., Roehrich, J. K., & George, G. (2017). Social Value Creation and Relational Coordination in Public-Private Collaborations . Journal of Management Studies , Vol. 54(6), 906–928 PDF on Google Scholar
Ihssan Jwijatia, I., Bititci, U.S., Caldwell, N.D., Garengo, P., Dan, W. (2021). Impact of national culture on performance measurement systems in manufacturing firms. Production Planning and Control, in press, https://doi.org/10.1080/09537287.2022.2026674
Granovetter, M. (1973). The Strength of Weak Ties, American Journal of Sociology, Vol. 78(6), (May, 1973), pp. 1360- 1380 PDF on Google Scholar
tabell, C.B. and Fjeldstad, O.D. (1998), “Configuring value for competitive advantage: on chains,shops, and Networks”, Strategic Management Journal, Vol. 19(5), pp. 413-437 PDF on Google Scholar
Services
Heskett, J.L., Jones, T.O., Loveman, G.W., Sasser, W.E. and Schlesinger, L.A., (1994) Putting the Service Profit Chain to Work, Harvard Business Review Mar/Apr, 72, 2,164-170 PDF on Google Scholar
Vargo, S.L., Lusch, R.F. (2004). Evolving to a New Dominant Logic for Marketing. Journal of Marketing, Vol. 68(1), Jan, pp. 1-17 PDF on Google Scholar
Vargo, S.L., Lusch, R.F. (2008). Service-dominant logic: continuing the evolution. Journal of the Academy of Marketing Science. Vol.36, pp1–10 PDF on Google Scholar
Strategy
Berry, W.L., Hill, T. and Klompmaker, J.E. (1999) Aligning marketing and manufacturing strategies with the market, International Journal of Production Research, 37, 16 , pp 3599-3618
Dyer, J.H. and Singh, H. (1998), “The relational view: cooperative strategy and sources of inter
organizational competitive advantage”, Academy of Management Review, Vol. 23(4), pp. 553-560 PDF on Google Scholar
Supply Network Management
Kim, Y., Yi-Su, C., Linderman, K. (2015). Supply Network disruption and resilience. Journal of Operations Management, Vol.33-34, pp43-59
Lamming, R., Johnsen, T., Zheng, J. and Harland, C. (2000) An initial classification of supply networks, International Journal of Production and Operations Management, 20, 6, 675-691
Han, Y., Caldwell, N.D., Ghadge, A. (2020). Social network analysis in operations and supply chain management: A review and research agenda. International Journal of Production and Operations Management, Vol. 40(7/8), pp. 1153-1176
Procurement
Caldwell, N.D. Walker, H., Harland, C., Knight, L.A., Zheng, J., Wakeley, T. (2005). Promoting Competitive Markets: the role of Public Procurement. Journal of Purchasing & Supply Management, Vol.11, (5&6), September-November, 242-251
Caldwell, N.D., Howard, M. (2014). A critical evaluation of contracting for complex performance in markets of few buyers and few sellers: the case of military procurement. International Journal of Production and Operations Management. Vol. 34(2), Feb, p270-294
Kraljic, P. (1983). Purchasing must become supply management, Harvard Business Review, pp109-117 Definitely used the Library, internet version appears translated into Chinese.
Mapping and Improving Processes
Hammer, M. (1990) Regineering work: don't automate obliterate . Harvard Business Review, July-August,
Capacity Management
Guerrier, Y. and Lockwood, A. J. (1989) Managing Flexible Working in Hotels, The Service Industries Journal, 9, 3, 406-419
Lean Operations
Aitken, J., Childerhouse, P. Christopher, M. And Towill, D. (2005) Designing and managing multiple pipelines, Journal of Business Logistics, Vol. 26 (2), pp 73-96
Hines, P. Holweg, M. and Rich, N. (2004) Learning to evolve – A review of contemporary lean thinking. International Journal of Operations and Production Management, 24 10, 994-1011
Holweg, M. (2007). The genealogy of lean production. Journal of Operations Management, 25, pp420–437 PDF on Google Scholar The best.
Inventory Management
Berry, W.L. and Hill, T. (1992) Linking Systems to Strategy, International Journal of Operations and Production Management, 12, 10, 3-15
Hawking, P. (2007) Implementing ERP Systems Globally: Challenges and Lessons Learned for Asian Countries, Journal of Business Systems, Governance, and Ethics, 2, 1, 21-32
Quality Management
Sousa, R. and Voss, C.A. (2002) Quality management revisited: a reflective review and agenda for future research, Journal of Operations Management, 20, 91-109
Terziovski, M., Power, D. and Sohal, A.S. (2003) The longitudinal effects of the ISO 9000 certification process on business performance, European Journal of Operational Research, 146, 3, 580-595
Servitisation
Baines, T., Lightfoot, H., Peppard, J., Johnson, M., Tiwari, A., Shehab, E. and Swink, M. (2009),
“Towards an operations strategy for product-centric servitization”, International Journal of
Operations and Production Management, Vol. 29 No. 5, pp. 494-519
Smith, L., Maull, R. and Ng, I.C.L. (2014), “Servitization and operations management: a service
dominant-logic approach”, International Journal of Operations and Production Management,
Vol. 34 No. 2, pp. 242-269.
Sousa, R. and de Silveira, G.J. (2019) “The relationship between servitization and product
customization strategies”, International Journal of Operations and Production Management,
Vol. 39 No. 3, pp. 454-474
Supply Chain
Ghadge, A. Dani, S., Ojha, R., Caldwell, N. D. (2017). Using risk sharing contracts for supply chain risk mitigation: A buyer-supplier power and dependence perspective . Computers & Industrial Engineering. Vol. 103, 01.2017, p. 262–270
Fisher, M.L. (1997). What is the right supply chain for your product? Harvard Business Review, March-April, pp105-116 PDF on Google Scholar
Kim, Y. and Choi, T.Y. (2015), “Deep, sticky, transient, and gracious: an expanded buyer-supplier
relationship typology”, Journal of Supply Chain Management, Vol. 51(3), pp. 61-86
Lee, H.L., Padmanabhan, V., Whang, S. (1997). The Bullwhip Effect in Supply Chains. Harvard Business Review, Vol. 38, No. 3, pp93-102 PDF on Google Scholar
Outsourcing
McIvor, R. (2009). How the transaction cost and resource-based theories of the firm inform outsourcing evaluation. Journal of Operations Management . Volume 27, Issue 1, January 2009, Pages 45-63 PDF on Google Scholar
Classic article combining TCE, RBV and outsourcing
Arnold, U. (2000). New dimensions of outsourcing: a combination of transaction cost economics and the core competencies concept. European journal of purchasing & supply management, Volume 6, Issue 1, March, Pages 23-29 PDF on Google Scholar
Transaction Cost Economics and Supply Chain / RBV
Williamson, O.E. (1975). Economic Organization: The Case For Candor, Academy of Management Review VOL. 21, NO. 1 |,
Williamson, O.E. (2005). Transaction cost economics and business administration . Scandinavian Journal of Management Volume 21, Issue 1, March 2005, Pages 19-40 PDF on Google Scholar
Williamson, O.E. (2008). OUTSOURCING: TRANSACTION COST ECONOMICS AND SUPPLY CHAIN MANAGEMENT, Journal of supply chain management, 44(2), pp5-16 PDF on Google Scholar
Resource Based View / Capabilities
Barney, J.B. (1991). Firm resources and sustained competitive advantage. Journal of Management , 17(1) pp99-120 Not in Library but PDF on Google Scholar
Barney, J.B. (1999). How a firm's capabilities affect boundary decisions. Sloan Management Review, 40, pp137-145 PDF on Google Scholar
TEECE, D.J., PISANO, G., SHUEN, A. (1997). DYNAMIC CAPABILITIES AND STRATEGIC MANAGEMENT. Strategic Management Journal, Vol. 18:7, 509–533 (1997) PDF on Google Scholar
Wernerfelt, B. (1984) A resource‐based view of the firm. Strategic management journal, 5(2), pp171-180 PDF on Google Scholar
5. Academic Integrity and Plagiarism
Academic integrity requires honesty in your studies. You should not present another person’s sentences or ideas as your own work. You should clearly identify quotations through the use of quotation marks and references to the sources. Failure to adhere to these academic standards may lead to allegations of Academic Misconduct, which will be investigated by the Student Casework Office.
Academic Misconduct covers a variety of practices, such as:
· Plagiarism: copying another person’s ideas or words and presenting them as your own work, without the use of quotation marks and/or references;
· Self-plagiarism: resubmitting, in part, or in entirety one of your assignments for another piece of work; Inventing, altering or falsifying the results of experiments or research;
· Commissioning or contracting another person to complete an assessment;
· Colluding with others in the production of a piece of assessed work which is presented as entirely your own work;
· Cheating in an exam (for example, but not limited to taking revision notes into the exam room or copying off another student during an exam).
For full details of Academic Misconduct and how allegations are investigated, see the relevant section of the University’s academic regulations: https://student.londonmet.ac.uk/your-studies/student-administration/rules-and-regulations/academic-misconduct/ .
6. Assessment
All assessments are designed to support your learning and help you develop a deeper understanding of the topics covered in your module.
· Formative assessments provide an opportunity to learn and do not contribute to your grade.
· Summative assessments contribute to your overall mark and grades.
Module Assessments (Summative)
|
Assessment Methods |
Description of Item |
% weighting |
Week Due |
|
Presentation |
Group presentations |
30% |
15 April 2024 |
|
Written assignment |
Individual work on the creation and delivery of value by an organisation of your choice. |
70% |
18 June 2024@1159 hours |
7. Assessment Brief
Assessment 1
· This summative assessment for MN7030 is a Group Presentation with your findings delivered in class. The Group Presentation will be recorded for the second marker.
· The presentations will be delivered during the scheduled lesson from 22 to 29 April 2024. A copy of the ppt slides have to be uploaded onto Canvas from 15 April 2024.
· You are required to submit your assessment online access as a PowerPoint file (.pptx).
· Your presentation should not exceed 12 minutes and will be followed by 5 minutes for questions. All group members must contribute equally to delivering the presentation.
· The names of all group members and their student numbers should be on the title page of the presentation.
· A total of 100 marks are available for this module assessment which represents 30% of the total marks for the module.
· A total of 100 marks are available for this module assessment. Each member of the group will receive the same mark unless:
· during the presentation, there are differences in individual contribution. Up to 10 marks are allocated for individual contributions during the presentation.
· no later than 3 days before the presentation, team members raise with the module leader the issue of an individual not meeting their commitments. A reduction of up to 10 marks may be made be made for failure to meet commitments to the group as evidenced in the group meeting minutes.
· There is no requirement for referencing
· The University takes academic misconduct very seriously and seeks at all times to rigorously protect its academic standards. Plagiarism, collusion and other forms of cheating constitute academic misconduct, for which there is an explicit range of graduated penalties depending on the particular type of academic misconduct. The penalties that can be applied if academic misconduct is substantiated range from a reprimand to expulsion in very serious cases and for repeated instances of misconduct. Guidance on preventing plagiarism is available here: https://learning.londonmet.ac.uk/TLTC/learnhigher/Plagiarism/
The brief
Select either one organisation’s application of a new technology, or a new technology itself. Critically evaluate the business operations implications for our personal and/or business lives of this emerging technology. Critically evaluate the implications of adopting this new technology in terms of opportunities and threats.
N.B. be sure to include something about the environmental and sustainability issues around the technology, and ethical issues if relevant.
Presentation Structure
You should structure your presentation as follows:
· Title page
· Group member list
· Executive Summary
· Introduce your organisation/technology
· What/how does it change our business or personal lives
· Opportunities/Threats of adoption
Assessment 2
· This summative assessment 2 is for MN7030 Digital Business Delivery. Some of the general points for this assessment are given below:
· The deadline for submission FOR ALL STUDENTS REGARDLESS OF COHORT is 11.59pm on 18 June 2024. Please note that late submissions will not be marked.
· You are required to submit your assessment via online access. Hard copies or any other digital form of submissions (e.g. via email) will not be accepted.
· For this coursework, the submission word limit is an absolute maximum, of 2,500 words. The cover sheet, table of contents, executive summary, numerical tables, diagrams, references, appendices, and annexes are included within the 2,500 words count calculations. You must specify the total word count on the front page of your report. Sticking to a strict word limit is difficult and an important skill for you to acquire, so make sure that you write in a concise and focused manner.
· Your report should be typed font size 12 and 1.5 line spacing with Arial or Times New Roman. You must include a word count at the start of the report.
· Do not put your name or contact details anywhere on your submission. You should only put your student number on the cover page to ensure your submission is recognised in the marking process.
· A total of 100 marks are available for this module assessment which represents 70% of the total marks for the module.
· All your references must have correct citations in the main body text and a complete reference in the list of references using the Harvard Referencing Format (see https://student.londonmet.ac.uk/library/subject-guides-and-research-support/referencing-and-copyright/referencing/ for guidance).
· The University takes academic misconduct very seriously and always seeks to rigorously protect its academic standards. Plagiarism, collusion, and other forms of cheating constitute academic misconduct, for which there is an explicit range of graduated penalties depending on the particular type of academic misconduct. The penalties that can be applied if academic misconduct is substantiated range from a reprimand to expulsion in very serious cases and for repeated instances of misconduct. Guidance on preventing plagiarism is available here: https://learning.londonmet.ac.uk/TLTC/learnhigher/Plagiarism/
The Brief
Select an organisation that you can apply what you are learning on this course, and research relevant articles, you should have at least 10 reference sources and higher marks will go to the use of good quality operations and information systems journal references. This could be a service operation, such as a coffee shop, project and construction companies, other retail or distribution, transport or manufacturing operation but it has to be one where you can identify the contribution of operations management. Students commonly select companies from the following list – but you may want to do something more original such as an organisation you have worked for, or admire such as an independent retailer of coffee shop: Tesco, Amazon, Toyota, ZARA, Starbucks, McDonald’s KFC etc. More original choices usually produce higher marks but well known organisations can be safer – remember our discussions of trade offs!
Note: If you pick firms in a complex technology industry select a part of the industry not the whole supply chain otherwise your work will be too broad and lack analytical depth. EG, you might choose Apple, but only one part e.g. customer facing retail, manufacturing or supply chain, but not all!.
1.1 Required in your report:
First study again Learning outcomes 1 and 2. Then study the assignment marking scheme below (section 3) are two main parts should be answered in your report. Note that beyond the normal requirements of a report (an executive summary, good structure and conclusions/recommendations) the core of the marks are for e valuating the objectives of the selected organisation. You might discuss aspects of operations and digital strategy, goals and objectives, contribution to competitive priorities, order qualifiers/winners, customers, and technology. Flowing on from this analysis, in a strategic sense what is operations and digital management expected to deliver? Therefore what is the organisation’s operations and digital management required to deliver? How does Operations and technology management translate these organisational goals into tangible outcomes and processes?
Essentially address the question how does the operation management of your organisation deliver on the strategy? What are the opportunities and barriers of implementing operations management in your chosen company?
8. Grading criteria
|
Grade |
Indicative mark range |
Code |
|
Pass |
50-100 % |
P |
|
Reassess |
<50 % |
R |
Level 7 Generic Grade Descriptions
|
Mark |
Achievement level |
|
|
Distinction |
85-100% |
a) Outstanding work showing extensive knowledge and understanding of an extensive range of relevant operations management and digital management trends, scenarios, issues, concepts, theories and data. Exceptional ability to analyse, synthesise, and evaluate. b) Solutions and recommendations demonstrate strong ethical appreciation and deep understanding of the need for corporate responsibility. c) Evidence of extensive reading, study and sense making beyond the course content, and of independent thought. d) Writing that is fluent, clear, concise and grammatically correct. Tables, diagrams and other figures are highly effectively in supporting the text and presenting key messages. e) Numeric analysis that is complete and free from errors with application of methods that may be insightful or original f) A submission that is focused and relevant to the task, comprehensive, accurate, and presented in a very professional manner. Excellent use made of digital technology. g) Demonstrates strong ability to pursue research at Doctoral Level. h) Comprehensive, error free citations and reference list. |
|
70-84% |
a) Excellent work showing extensive knowledge and understanding of a considerable variety of operations management and digital delivery management trends, scenarios, issues, concepts, theories and data. Good analysis, synthesis, and evaluation. b) Solutions and recommendations demonstrate ethical appreciation and awareness of the need for corporate responsibility. c) Evidence of substantial reading, study and sense making beyond the course content and of independent thought. d) Writing is fluent, clear, concise and grammatical. Strong use of tables, diagrams and other figures in supporting the text and presenting key messages. e) Numeric analysis that is complete and mostly free from errors with appropriate application of methods. i) A submission that is relevant to the task, comprehensive, accurate, and presented in a well-structured and organised manner. Good use made of digital technology. j) Demonstrates the ability to pursue research at Doctoral Level. k) Comprehensive citations, and correct use of the Harvard style in the reference list. |
|
|
Merit |
60-69% |
a) Good work showing wide knowledge and understanding of an extensive range of relevant business trends, scenarios, issues, concepts, and theories. Some analysis, synthesis, and evaluation. b) Ethics and corporate responsibility questions are considered. c) Questions of ethics and corporate responsibility are addressed appropriately. d) Reference made to relevant course material with evidence of some reading, study and sense making beyond the course content and some independent thought. e) Writing is clear, mostly concise, and has few grammatical errors. Good use of tables, diagrams and other figures in supporting the text and presenting key messages. f) Numeric analysis that is complete and mostly free from errors with relevant and effective application of methods. g) A submission that is relevant to the task though less than completely comprehensive, is mostly accurate, and is well presented. Mostly good use of digital technology. h) Effective use of citations and a complete reference list. Some minor errors in use of the Harvard style |
|
Pass |
50-59% |
a) Adequate work showing reasonable knowledge and understanding of relevant business issues, concepts, and theories. Limited analysis, synthesis, and evaluation. b) There is some clear but limited consideration of ethics and corporate responsibility. c) Little or no evidence of reading, study and sense making beyond the course content and little or no independent thought. d) Writing is less than clear, is not concise and has some grammatical errors. Some use of tables, diagrams and other figures in supporting the text and presenting key messages. e) Numeric analysis that is mostly complete and free from significant or critical errors with appropriate application of methods f) A submission that is mostly relevant to the task and reasonably accurate, but not very comprehensive and with some errors and shortcomings of presentation, structure and organisation. Basic use of digital technology in the creation and presentation of the work. g) Adequate citation and reference list. Some errors in use of the Harvard style and some missing citations. |
|
Fail |
40-49% |
a) A weak piece of work showing only limited knowledge and understanding of course content with substantial errors or omissions. Mainly descriptive with little or no analysis, synthesis and evaluation, and no independent thought. b) Ethical and corporate responsibility issues are not considered. c) Evidence of a range of sources but with reliance on inappropriate sources without critical evaluation. d) Writing is not clear and has frequent grammatical errors. e) Numeric analysis that is mostly complete but contains errors with significant effect, or methods that are applied inappropriately f) Much of the submission is not relevant to the task. Lacking in professionalism, weak presentation, poorly structured and organised. Ineffective use of digital technology in the creation of the work. g) Limited citation and reference list. |
|
30-39% |
A poor piece of work with extensive errors and omissions, badly written and ungrammatical. A little relevant material but poorly presented with little evidence of understanding. Weak use of digital technology. |
|
|
0-29% |
A very poor piece of work lacking in understanding and with serious errors and omissions but with evidence of some knowledge vaguely relevant to the question. |
2
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,
Master of Business Administration Digital Business Delivery Session 9 : Design and Innovation
Professor Nigel Caldwell
Recap last session: Process design and mapping
Services are not some residual of products
Service is about co production and
Businesses use servitisation
The Experience economy is arguably an extension of the service economy
Todays agenda
Design and Designers – or any function that has a powerful voice and the ability to sway
The Resource Based View in action
What is our organization about – key competencies, playing to strengths
Importance Performance matrix?
Operations Resources
Market Requirements
Operations strategy reconciles the
requirements of the market with the
capabilities of operations resources
Strategic Reconciliation
Operations Strategy
Forecast level of demand
Rapid technology change
The increasing strategic importance of product and service development
Shortened life-cycles
Fragmented markets
Means of building capabilities
Involves all parts of the business
Operations resources
Market requirements
Product and service development
Adapted: Slack and Lewis. (2002) Operations Strategy, p392.
‘design n. & v. n. 1 a a preliminary plan, sketch , or concept, for the making or production of a building, machine, garment, etc. b the art of producing these … 3 a plan, purpose or intention. 4 a an example or a completed version of a sketch, concept, or pattern. b an established version of a product (one of our most popular designs). v.tr. 1 produce a design for (a building, machine, picture, garment, etc.). 2 intend, plan, or purpose …’Concise Oxford Dictionary, 1997 edition)
‘Design is important because if it was not designed, it could not be made.’
(Edward, aged 10)
Design
Redesigning the emergency ambulance
Emergency response
Fast, light
“Scoop and go” – just take to hospital
Design – incremental
Measure: response time
NB Ambulance Trusts run ambulances
Emergency response
Treat – slow, big
Treat at scene – reduce hospital admissions
Design radical
Measure: response time
Hospital Trusts run Hospital Trusts
http://www.qualitywatch.org.uk/indicator/ambulance-response-times
https://www.metropolismag.com/design/ambulance-of-the-future/
Agenda
The role of innovation in creating competitive advantage
Product and service design realities
Enabling effective creativity
Combining product and process design
Barriers to innovation
Exploring “disruptive innovation”
New models of innovation
Why innovate?
‘Firms that get to market faster and more efficiently with products that are well matched to the needs and expectations of target customers create significant competitive leverage’
Wheelwright and Clark (1993) Revolutionizing Product Development.
Creating competitive advantage:
Scarcity
Imperfect mobility
Imperfect imitation
Imperfect substitution
Resource Based View
‘Innovation is a product of the interaction between necessity and chance, order and disorder, continuity and discontinuity.’ Nonaka (1990)
Creativity & Implementation
uncertainty regarding the final design
certainty regarding the final design
time
choice and evaluation "screens"
concept/s
large number of design options
final design
specification
one design
Traditional view of design – variation reduction
Men with a mission
The problem
The client
Richard Seymour & Dick Powell
products:
currently makes “low-end” bathroom suites
bought mainly building contractors and middle-income customers in 30-50 age range
committed to move up-market
typical price £372
company:
Ceramic bathroom manufacturer est. 1939
850 strong workforce
turnover (1997) £40.8m, net profit £1.8m (4.4%)
Main markets: UK, Benelux, Germany, Greece, Singapore, Hong Kong & Middle East
competences:
ceramics; some traditionally made by labour intensive pouring, moulding, drying, glazing and firing, others made by using state of the art pressure casting techniques
competition:
Armitage Shanks, Twyfords, Ideal Standard, Hermitage as well as imports from EU and Middle East. Shires’ markets are relatively volatile
distribution:
via bathroom suite merchants
concept generation
screening
evaluation and improvement
prototyping and final design
preliminary design
design brief
production
pre-design
04 Understanding Capability.mov
Understanding capabilities
The stage gate model
The stages
that appear in
Slack text book
What is the role of the designers?
concept generation
screening
evaluation and improvement
prototyping and final design
preliminary design
design brief
production
pre-design
Engaging designers
What are the objectives of customers, marketing, operations, and the designers?
Are there any conflicts amongst these groups?
12-month deadline (for Paris show)
must be “manufacturable”
target price (for complete suite) around £900-1000
£250,000 for development to include pre-production tooling and marketing costs
feel: “modern classic with a hint of revival”
“a stunning bathroom suite that was going to sell”
The design brief
flushing must be push – button
12-month deadline (for Paris show in March 1998)
investment commitment:
£250,000 for development to include pre-production tooling and marketing costs
target price (for complete suite) around £900-1000
must be “manufacturable”
“a stunning bathroom suite that was going to sell”
feel: “modern classic with a hint of revival”
Charles Kyriacou
customer
marketing
interpretation of
expectations
expectations
product / service
specification
product/service design
product / service
operations
The design loop
The market
The creative bit
Where do ideas come from?
concept generation
screening
evaluation and improvement
prototyping and final design
preliminary design
design brief
production
pre-design
Ideas from:
Internal
Analysis of customer needs
Suggestions from customer contact staff
Ideas from R&D
External
Competitor actions
Customer suggestions
Market surveys
Other
Other products / services
internal sources
marketing
department
analysis of
customer needs
suggestions from customer contact staff
ideas from research and development
market
surveys
suggestions from customers
actions of
competitors
concept generation
external sources
Concept generation
Enabling effective creativity
Define market boundaries
Understand market dynamics
Identify new market trends
Identify new technological trends
Integrated future searches
Learning from others
Involving stakeholders
Involving insiders
Using mistakes and ‘failures’
Communication and connection
‘Search’
‘Select’
‘Implement’
Define market boundaries
-what market are we in?
-are there new markets we can access?
Understand market dynamics
-where’s the market going?
-what factors influence change? (organics market in UK linked to social issues and inversely to economic climate!)
Identify new market trends
-what about markets that don’t exist?
-how can we pick up early signals of emerging markets? (crazy frog in UK)
Identify new technological trends
-how can we identify future technologies? – suppliers, conferences, forums, R&D,
Integrated future searches
-alternative futures / linked to scenario planning
-parallel futures
Learning from others
-benchmarking, reverse engineering (e.g. South west airlines benchmarking against F1 to improve turnaround times for planes)
Involving stakeholders
-using customers for ideas – e.g. Novopen for diabetes
-CIT, panels, surveys
Involving insiders
-the huge value of employees in product, service, and process improvement
-ask…when did you last speak to your internal customers? (Marketing don’t even know who they are!)
Using mistakes and ‘failures’
-viagra, pritt stick, and post-it notes were all a result of mistakes
-failure is an opportunity
Communication and connection
-the value of communication internally and externally. Example of professor at Warwick leaving a fund for donuts and coffee to encourage interaction
The initial concept
What was the concept that was created?
concept generation
screening
evaluation and improvement
prototyping and final design
preliminary design
design brief
production
pre-design
What will Shires make of it?
Ideas from:
Internal
Analysis of customer needs
Suggestions from customer contact staff
Ideas from R&D
External
Competitor actions
Customer suggestions
Market surveys
Other
Other products / services
The client response
What will Shires make of the concept?
Evaluation
concept generation
screening
evaluation and improvement
prototyping and final design
preliminary design
design brief
production
pre-design
What are the screening issues raised by marketing, operations and finance?
Why was time to market
so important?
delay in financial breakeven
delay in time to market
development costs
development costs of delayed project
time
cash
sales revenue
cash flow
delayed sales revenue
delayed cash flow
A challenge
Refining the concept
Benchmarking
Practicalities
What was involved at this stage?
concept generation
screening
evaluation and improvement
prototyping and final design
preliminary design
design brief
pre-design
production
concept generation
screening
evaluation and improvement
prototyping and final design
preliminary design
design brief
production
pre-design
Evaluation and refinement
What were the pressures on the design and the designers at this stage?
Presenting to the board
16 Presenting to the board.mov
Focusing management attention
KNOWLEDGE ACQUISITION
CONCEPT INVESTIGATION
BASIC DESIGN
INITIAL TESTS
PILOT PRODUCTION
MANUFACTURING RAMP-UP
LAUNCH
ABILITY TO INFLUENCE OUTCOME
MANAGEMENT ACTIVITY PROFILE
TIME
70% of a product’s costs determined in the design stage
Let’s summarise the story so far….
Loo design in the
,
Master of Business Administration Digital Business Delivery Session 7: Planning, Control and Capacity Management
Professor Nigel Caldwell
Recap last session
Innovation
Todays Agenda
OM Planning and control organises the delivery of products and services on an on-going basis so that customers’ demands are satisfied.
What are the activities of planning and control
Capacity Management explains how operations decide to vary their capacity (if at all) as demand for their products and services fluctuates.
How is demand/capacity measured?
How is the demand/supply side managed?
First 3 issue before the break and the last 2 after the break
Action
Inputs
Outputs
Resources
Expectations
Effectiveness
The extent to which the output meets expectations
Efficiency
Resources consumed in producing the output?
Spirit Warehouse
Sprit processing
Quality
control
Bottling & Palletising
Documentation
Wet goods
Wet goods
Documentation
Problem reporting
Test results
Shipping & Dispatch
Documentation
Product
Third part warehouses
Product receipts for consolidation
Customers
Product
Invoice
External suppliers
Materials manag’t
Procure-ment
Blanket orders
Planning
Call-offs
Dry
goods
Stock updates
Long term demand
Customer service
Dry goods
Product orders
Orders
Orders
Orders for third party products
Capacity planning at a Scottish Whiskey
maker with a high end and a low end
product
Balance between planning and control activities changes in the long, medium and short term
Dependent vs. Independent demand
P:D ratio, how long a customer has to wait compared to total time it takes to make P or S available.
Manufacturing dominated by make to stock (low customer involvement). Any Make to order has higher customer involvement and complexity
Sales and Order Planning (S&OP)
Marketing want to maximise revenue and reliable delivery
Operations want stability and low cost – long production runs of the same things
Finance to reduce working capital and inventory, as well as fixed costs etc.
S&OP is a planning process that attempts to ensure that all tactical plans are aligned across the business’s various functions and strategic goals.
Planning and Control activities
Design for a chicken salad sandwich
Simplified schedule for the manufacture and delivery of a chicken salad sandwich
Shift scheduling in a support service for a small software company
Scheduling in 2 Cinemas – textbook Q5. p353
Kinepolis, Brussels, one the largest cinema complexes in the world, with 28 screens, 8000 seats, and four showings of each film every day. It is equipped with the latest projection technology. All the film performances are scheduled to start at the same times every day: 4 pm, 6 pm, 8 pm and 10.30 pm. Most customers arrive in the 30 minutes before the start of the film. Each of the 18 ticket desks has a networked terminal and a ticket printer. For each customer, a screen code is entered to identify and confirm seat availability of the requested film. Then the number of seats required is entered, and the tickets are printed, though these do not allocate specific seat positions. The operator then takes payment by cash or credit card and issues the tickets. This takes an average of 19.5 seconds, a further 5 seconds is needed for the next customer to move forward. An average transaction involves the sale of approximately 1.7 tickets.
The UCI cinema, Birmingham has 8 screens and fully computerized ticketing. In total, the 8 screens can seat 1,840 people; the capacity (seating) of each screen varies, so the cinema management can allocate the more popular films to the larger screens and use the smaller screens for the less popular films. The starting times of the 8 films at UCI are usually staggered by 10 minutes, with the most popular film in each category (children’s, drama, comedy, etc.) being scheduled to run first. Because the films are of different durations, and since the manager must try to maximize the utilization of the seating, the scheduling task is complex. Ticket staff are continually aware of the remaining capacity of each ‘screen’ through their terminals. There are up to 4 ticket desks open at any one time. The target time per overall transaction is 20 seconds. The average number of ticket sales per transaction is 1.8. All tickets indicate specific seat positions, and these are allocated on a first-come-first-served basis.
Questions on cinema scheduling
(a) What are the main differences between the two cinemas from the perspective of the operations managers?
(b) What are the advantages and disadvantages of the two different methods of scheduling the films on screen?
(c) Imaginate 8 films with different running times and classifications. Try to schedule these on to the UCI Solihull screens, taking account of what popularity you might expect at different times. You should allow at least 20 minutes for emptying and cleaning, 10 minutes for admitting the next audience, and 15 minutes for advertising, before the start of the film.
Scheduling
Respect! One of the most complex tasks in OM
Generally not well regarded or well paid – but never patronise or make an enemy of (although they tend to be stressed and grumpy!)
Listened to by senior management
Have to have deep knowledge of intricacies of the business / operation over years – or can easily mess the business up!
Loading
Simply the amount of work that can be allocated to a work centre.
In theory any machine can run 24 hours a day for 7 days a week (168 hours) we come back to this next in capacity.
The best way to sequence passengers onto an aircraft
A triage prioritisation scale
Gantt chart showing the schedule for jobs at each process stage
A simple model of control
Critical commentary
Control in this session – and in reality – is a “simplification of a far messier reality”
Control theory is based on machines but neither people or organisations are machines.
“They are social systems full of complex and ambiguous interactions … organizations are political entities where different and often conflicting objectives compete…”
This session examines capacity management
Capacity in the static, physical sense means the scale of an operation.
What is capacity?
However, this may not reflect the operation’s processing capability.
Hence, we must incorporate a time dimension appropriate to the use of assets.
For example, 24,000 litres per day;
10,000 calls per day;
57 patients per session;
Etc.
Capacity can be defined as the maximum
possible output in a given time.
How capacity and demand are measured
Design capacity
168 hours per week
Effective capacity
109 hours per week
Planned loss of 59 hours
Actual output – 51 hours per week
Avoidable loss – 58 hours per week
Efficiency
Actual output
Effective capacity
=
Utilization
Actual output
Design capacity
=
Definitions…..
design capacity
effective capacity
actual output
planned loss
Unplanned loss
utilisation = actual output
design capacity
efficiency = actual output
effective capacity
The THEORY
The ACTUAL or FACTS
Overall equipment effectiveness OEE = A x P x Q
Todays agenda
What is capacity management?
How are demand and capacity measured?
How are the demand side / supply side managed?
How can Operations understand the consequences of their capacity management decisions?
Is capacity the ultimate barrier to growth?
Is all capacity the same?
Capacity as binary decision
Expansion & Contraction
Transitional or
“Lumpy”
Does capacity limit growth?
Why is growth so hard to achieve?
Why are Construction firms started by brothers
e.g. Barrat Homes took over Greensitt Bros…
Unit cost curves for individual truck service centres of varying capacities
Copyright © 2019, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Repeated incurring of fixed costs can raise total costs above revenue
Copyright © 2019, 2016, 2013 Pearson Education, Inc. All Rights Reserved
Factors affecting capacity
Operations resources
Availability of capital
Cost structure of capacity increments
Economies of scale
Quality / flexibility of capacity
Market requirements
Forecast level of demand
Changes in future demand
Uncertainty of future demand
Consequences of over / under supply
Capacity management should be integrated across levels as each level constrains what can be done in the level below and can feedback to the level above
Understanding demand and managing capacity
Supply of products
and services
The operation’s resources
Demand for product and service
The operation’s customers
The activities which
reconcile supply and
demand
Capacity
Demand
Capacity Management
Capacity management: matching supply and demand
Ops Manager’s challenge:
to optimise utilisation of resources such that the operation achieves:
high levels of quality and customer satisfaction even when busy
without wasting resources during quiet periods
If there’s one way to screw up an operation it is by getting a long term capacity management decision wrong:
affects QUALITY, FLEXIBILITY, SPEED, DEPENDABILITY & COST
and hence PROFIT AND GROWTH
I have chosen to focus on staff scheduling because in the service sector (for-profit and public) it is increasingly becoming:
the critical capacity management issue
the key constraining factor on the operation
EXAMPLES of industries where there are shortages? See next page
WHY?
Staff shortages in many key professions
declining working population
strong economy: people refusing to work in low paid public sector
global labour markets: teachers, nurses, doctors choosing to work elsewhere for more pay
in public sector people have come to ‘expect’ early retirement over 15 yrs.
Capacity Management framework
Capacity Management, Demand and Forecasting
Understanding patterns of demand is critical successful capacity management.
Qualitative approaches to forecasting include panels, Delphi method and scenario planning (p360).
Quantitative approaches include Time series analysis, moving average forecasts, exponential smoothing and causal
models (360-p367)
Big Data
Better forecasting Vs. Better responsiveness
“It’s important for forecasts to be as accurate as possible. We cannot plan operations capacity otherwise. This invariably means we end up with too much capacity (thereby increasing costs), or too little capacity (thereby losing revenue And dissatisfying customers)”.
Vs.
“Demand will always be uncertain, that is the nature of demand. Get used to it. The only way to satisfy customers is to make the operation sufficiently responsive to cope with demand, almost irrespective of what it is”.
A third way – compromise?
What is this a picture of ??
Demand side management
Peak pricing – holidays
Promotion
Reservation and appointments
Creating an alternative offering?
A system for managing advanced reservations through pricing to maximize profitability.
Commonly used in many sectors with fixed capacity, such as hotels and airlines.
Friday, 2 nights, Standard Room, 150€
Monday, 2 nights, Deluxe Room, 250€
Monday, 1 night, Deluxe Room, 300€
Saturday, 4 nights, Standard Room, 100€
Revenue (Yield) Management
Ways of reconciling capacity and demand
Level capacity
Demand
Capacity
Chase demand
Demand management
Capacity
Capacity
Demand
Demand
Base level of capacity should reflect the relative importance of the operations’ performance objectives
Level Vs. Chase capacity plan
Netflix Vs Blockbuster
Blockbuster had more resources – shops, WoM, new release volume
Netflix – DVD oriented – introduced an inhouse recommendation system to push older films, utilise back catalogue and reduce pressure on new release volume
Pursued relationship with customers/users
Production studios. Netflix secured investments for projects such as ‘Arrested development’ after the success of their first original series, ‘House of cards’. Unlike the competitors Netflix was able to provide more accurate recommendations with customer reviews by having more subscribers.
Netflix managed to increase the value of their product to their customers. They identified that despite the widespread availability of Blockbuster stores, and their catalogue of up-to-date films, that there were pain points for customers that they could exploit and provide value for customers from.
Their starting point was using DVDs, which were a new technology that was becoming more popular, and they avoided VHS cassettes which were popular at that time. The introduction of DVDs allowed them to mail films to their customers, which was added value for customers, as they did not have to go in person to collect their films, and as a result there was no in store rental from Netflix. Furthermore, Netflix quickly realized that the pay per rental model and late fees were a pain point for customers. They addressed this by adopting a monthly subscription model without late fees, which not only
differentiated their product from Blockbuster and the Mom & Pop shops, but also potentially lowered their price due to the lack of late fees (Which were a huge source of profit for Blockbuster). Even by this point Netflix had a huge advantage in terms of differentiation and price, but it only got worse for Blockbuster as Netflix continually improved their service. They decreased the time to send and return movies through the services of the USPS, they acquired more content for their library and eventually even started producing their own original series and movies. Even by the time Blockbuster realized that their value offering was significantly inferior, and tried to replicate Netflix, Netflix kept innovating their offering with the introduction of video streaming. By this point Blockbuster had lost out and could not compete with either price or product to keep on finding new ways of value creation. Netflix developed warehouses in various parts of the country to speed up delivery times to enhance customer value.
Volatility in demand vs. volatility in supply
J
F
M
A
M
J
J
A
S
O
N
D
tonnes per month
: inventory built up in anticipation of future demand
Level Capacity Plan
Level Capacity strategy – inputs are kept constant during periods of low demand
to create inventory to meet periods of high demand
Hide and just draw on the white board
J
F
M
A
M
J
J
A
S
O
N
D
room nights sold
: capacity under-utilised
Level Capacity Plan
In service operations, the level capacity plan may not be ideal
J
F
M
A
M
J
J
A
S
O
N
D
Chase Demand strategy – inputs are adjusted so that outputs match demand
units per month
: capacity throughout the year
Chase Demand Strategy
,
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Slide title – Please use Arial, size 30 Please do not change the formatting of this slide. Remember to keep your slides brief. Only include key points of prompts on the screen. Retain the formatting set out here. Elements of the slide are aligned as per the brand guidelines. If emphasis of one or two words is called for then bold text is permitted, though use this sparingly. For more information about our editorial style and to download the latest templates, visit: londonmet.ac.uk/brand.
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Master of Business Administration Session 7 Lean and Quality Management Professor Nigel Caldwell
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Agenda Once upon a time in mass production land Synchronised flow The four key elements of lean Lean tools What is lean? Does lean work? N.B. statistical process control comes later
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“ Defects are not free, someone makes them and gets paid for the privilege” W. Edwards Demming Quality Guru
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Time Costs of quality Appraisal Internal failure Appraisal Prevention Total cost of quality Preventing mistakes (‘waste’) is cheaper than putting mistakes right style.visibility ppt_w ppt_h style.visibility style.visibility style.visibility style.visibility style.visibility style.visibility style.visibility
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Total Quality Costs Failure costs Appraisal costs Prevention costs Increasing quality costs Increasing ability to meet customer requirements Investment in Prevention leads to a Decrease in Total Quality Costs
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Nissan factory Yokohama Japan circa 1954 Austin A40 Somerset celebrations of the first model built in Japan from parts supplied by Longbridge , Birmingham, UK
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Lean – born in Japan out of necessity 1945 – End of WW11 Toyota faces a daunting prospect: How to compete against Western Auto Giants entering the Japanese market? Kiichiro Toyoda to Taiichi Ohno “ Catch up with US in 3 Years ” Ohno ’ s challenge: How to design a production system exploiting the central weakness of mass production Japan ’ s dilemmas: Small & fragmented market, depleted workforce, scarce natural resources, little capital Lean evolved as a response to this challenge over a number of decades
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Upfront investment : Japan vs the US Contrast between Japanese and USA’s traditional approach to NPD Time % Resources Concept development Design & prototyping Manufacturing & assembly Trials Ramp-up Launch Japan USA
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Design Flexiblity and Cost of Design Changes High Low Time Flexibility in design Cost of design changes Involving Suppliers in New Product Development style.visibility ppt_w ppt_h style.visibility ppt_w ppt_h style.visibility ppt_w ppt_h style.visibility ppt_w ppt_h style.visibility ppt_w ppt_h style.visibility ppt_w ppt_h style.visibility ppt_w ppt_h style.visibility ppt_w ppt_h style.visibility ppt_w ppt_h style.visibility ppt_w ppt_h style.visibility ppt_w ppt_h
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Traditional & concurrent NPD From sequential to concurrent : lead time reduction Strong influence from Japanese auto industry By 1990 Japan had a NPD lead-time advantage of between 12 -18 months* Concept generation Product planning Advanced engineering Product engineering Process engineering Pilot run Time Stages
,
Module Handbook
Module Title:
Delivering Digital Business
Module Code:
MN7030SR
Module Leader:
Prof KOH Kee Lee
Prof (Dr) Alvin Chan
Session: 2024/25
Teaching period: Spring, March 2024
Pre-requisites: None
Canvas URL: https://stanfort.instructure.com
1. Teaching team
Details of staff teaching on the module
|
Name |
Role |
Office |
|
|
Professor KOH Kee Lee |
Dean, EDP |
Level 11, Stanfort Academy |
[email protected] |
|
Professor (Dr) Alvin CHAN |
Senior Lecturer |
Level 11, Stanfort Academy |
2. Module Summary and Description
A business adds value through its operations, which today are typically highly dependent on the use of digital technology to link together organisations within the value network, connect with customers, improve delivery, personalise products and services, and match demand and supply. It is vital that managers and leaders understand both how business operations are designed, managed and improved, and the relationship between new product/service development and operations.
The potential for AI, the Internet of Things, big data and robotics to further increase the use of technology in the operational domain is already clear, whether using AI in in a legal process or robots to make burgers. An understanding of the links between technology and operations is critical for anyone aspiring to be a business manager, owner or entrepreneur. The course provides conceptual, analytical and practical insights into the effective management of operations in all organisations, in both the private and the public sectors. The course is concerned with large and small organisations from all over the world.
Throughout the course of the module consideration will be given to the need for businesses to reduce their impact on climate change and to operate in a sustainable and ethical manner.
The module aims to: • build knowledge and understanding of the key challenges of building and managing operations and technology systems • strengthen awareness of the importance of reducing contributions to climate change and the current and emerging means to achieve this goal in business operations • build knowledge and understanding of the role played by people in operational delivery including Lean and Agile working • equip students to be able to analyse and recommend improvements to the operation of a business system, whether a start-up or a well-established enterprise
Module Learning Outcomes
This module asks a fundamental question – how do organisations create and deliver value?. The module content is provided through traditional lectures, in class simulations and activities, group work and critically through independent learning. Students must study the core textbook (see weblearn) in addition to attending sessions; simply attending the session will not cover the depth of material to pass a course at this level.
On successful completion of the module students will be able to:
· Learning outcome 1 (LO1) Critique key practices and theories within the areas of operations management, service operations, and process management.
· Learning outcome 2 (LO2) Critically evaluate the contribution of operations management and information systems to a business organisation’s performance and strategic aims
· Learning outcome (LO3) Critically evaluate the business operations implications of current and emerging digital technologies as opportunities and threats
Module Syllabus/Content
The syllabus covers the physical and digital creation and delivery of value through Operations Management, covering
· process management,
· supply chain management,
· lean operations and quality management,
· Inventory, capacity and Enterprise resource management,
· innovation, new product development,
· risk and knowledge management.
Examples and teaching materials are drawn from digital and analogue organisations, from the public, private and third sectors. We are concerned with the general principles of creating and delivering value, regardless of sector.
3. Indicative weekly teaching programme
The indicative weekly programme shows the topic likely to be covered in each teaching week, please note that the precise order can change. Check your Weblearn module for up to date information.
To view the time, date and location of class see your personal timetable available at
https://student.londonmet.ac.uk/timetable
|
INDICATIVE CONTENT |
|
|
A |
Directing digital operations |
|
1 |
Fundamentals of Operations |
|
2 |
Ridge Farm Glider case |
|
3 |
Designing, mapping and improving Processes |
|
B |
Developing digital operations |
|
4 |
Value creation: Manufacturing/SC |
|
5 |
Value creation; Services |
|
6 |
Value creation: Digital Networks |
|
C |
Delivering digital operations |
|
7 |
Planning & control: Inventory and ERP systems |
|
8 |
Supply chain Management |
|
9 |
Assessment 1 Group presentations between 22 – 29 April 2024 (to be advised by the lecturer) |
|
D |
Designing digital operations |
|
10 |
Lean operations and Quality Management |
|
11 |
Innovation, Design and Technology enablement |
|
12 |
Managing for Value creation in Projects, Knowledge Management and Resilience, Review and Reflections |
|
Assessment 2 due on 18 June 2024 @ 11.59pm |
4. Reading lists
Core text:
Slack, N. and Brandon-Jones A. (2020). Operations Management. Pitman, 9th edition.
General
Caldwell, N.D., Roehrich, J. K., & George, G. (2017). Social Value Creation and Relational Coordination in Public-Private Collaborations . Journal of Management Studies , Vol. 54(6), 906–928 PDF on Google Scholar
Ihssan Jwijatia, I., Bititci, U.S., Caldwell, N.D., Garengo, P., Dan, W. (2021). Impact of national culture on performance measurement systems in manufacturing firms. Production Planning and Control, in press, https://doi.org/10.1080/09537287.2022.2026674
Granovetter, M. (1973). The Strength of Weak Ties, American Journal of Sociology, Vol. 78(6), (May, 1973), pp. 1360- 1380 PDF on Google Scholar
tabell, C.B. and Fjeldstad, O.D. (1998), “Configuring value for competitive advantage: on chains,shops, and Networks”, Strategic Management Journal, Vol. 19(5), pp. 413-437 PDF on Google Scholar
Services
Heskett, J.L., Jones, T.O., Loveman, G.W., Sasser, W.E. and Schlesinger, L.A., (1994) Putting the Service Profit Chain to Work, Harvard Business Review Mar/Apr, 72, 2,164-170 PDF on Google Scholar
Vargo, S.L., Lusch, R.F. (2004). Evolving to a New Dominant Logic for Marketing. Journal of Marketing, Vol. 68(1), Jan, pp. 1-17 PDF on Google Scholar
Vargo, S.L., Lusch, R.F. (2008). Service-dominant logic: continuing the evolution. Journal of the Academy of Marketing Science. Vol.36, pp1–10 PDF on Google Scholar
Strategy
Berry, W.L., Hill, T. and Klompmaker, J.E. (1999) Aligning marketing and manufacturing strategies with the market, International Journal of Production Research, 37, 16 , pp 3599-3618
Dyer, J.H. and Singh, H. (1998), “The relational view: cooperative strategy and sources of inter
organizational competitive advantage”, Academy of Management Review, Vol. 23(4), pp. 553-560 PDF on Google Scholar
Supply Network Management
Kim, Y., Yi-Su, C., Linderman, K. (2015). Supply Network disruption and resilience. Journal of Operations Management, Vol.33-34, pp43-59
Lamming, R., Johnsen, T., Zheng, J. and Harland, C. (2000) An initial classification of supply networks, International Journal of Production and Operations Management, 20, 6, 675-691
Han, Y., Caldwell, N.D., Ghadge, A. (2020). Social network analysis in operations and supply chain management: A review and research agenda. International Journal of Production and Operations Management, Vol. 40(7/8), pp. 1153-1176
Procurement
Caldwell, N.D. Walker, H., Harland, C., Knight, L.A., Zheng, J., Wakeley, T. (2005). Promoting Competitive Markets: the role of Public Procurement. Journal of Purchasing & Supply Management, Vol.11, (5&6), September-November, 242-251
Caldwell, N.D., Howard, M. (2014). A critical evaluation of contracting for complex performance in markets of few buyers and few sellers: the case of military procurement. International Journal of Production and Operations Management. Vol. 34(2), Feb, p270-294
Kraljic, P. (1983). Purchasing must become supply management, Harvard Business Review, pp109-117 Definitely used the Library, internet version appears translated into Chinese.
Mapping and Improving Processes
Hammer, M. (1990) Regineering work: don't automate obliterate . Harvard Business Review, July-August,
Capacity Management
Guerrier, Y. and Lockwood, A. J. (1989) Managing Flexible Working in Hotels, The Service Industries Journal, 9, 3, 406-419
Lean Operations
Aitken, J., Childerhouse, P. Christopher, M. And Towill, D. (2005) Designing and managing multiple pipelines, Journal of Business Logistics, Vol. 26 (2), pp 73-96
Hines, P. Holweg, M. and Rich, N. (2004) Learning to evolve – A review of contemporary lean thinking. International Journal of Operations and Production Management, 24 10, 994-1011
Holweg, M. (2007). The genealogy of lean production. Journal of Operations Management, 25, pp420–437 PDF on Google Scholar The best.
Inventory Management
Berry, W.L. and Hill, T. (1992) Linking Systems to Strategy, International Journal of Operations and Production Management, 12, 10, 3-15
Hawking, P. (2007) Implementing ERP Systems Globally: Challenges and Lessons Learned for Asian Countries, Journal of Business Systems, Governance, and Ethics, 2, 1, 21-32
Quality Management
Sousa, R. and Voss, C.A. (2002) Quality management revisited: a reflective review and agenda for future research, Journal of Operations Management, 20, 91-109
Terziovski, M., Power, D. and Sohal, A.S. (2003) The longitudinal effects of the ISO 9000 certification process on business performance, European Journal of Operational Research, 146, 3, 580-595
Servitisation
Baines, T., Lightfoot, H., Peppard, J., Johnson, M., Tiwari, A., Shehab, E. and Swink, M. (2009),
“Towards an operations strategy for product-centric servitization”, International Journal of
Operations and Production Management, Vol. 29 No. 5, pp. 494-519
Smith, L., Maull, R. and Ng, I.C.L. (2014), “Servitization and operations management: a service
dominant-logic approach”, International Journal of Operations and Production Management,
Vol. 34 No. 2, pp. 242-269.
Sousa, R. and de Silveira, G.J. (2019) “The relationship between servitization and product
customization strategies”, International Journal of Operations and Production Management,
Vol. 39 No. 3, pp. 454-474
Supply Chain
Ghadge, A. Dani, S., Ojha, R., Caldwell, N. D. (2017). Using risk sharing contracts for supply chain risk mitigation: A buyer-supplier power and dependence perspective . Computers & Industrial Engineering. Vol. 103, 01.2017, p. 262–270
Fisher, M.L. (1997). What is the right supply chain for your product? Harvard Business Review, March-April, pp105-116 PDF on Google Scholar
Kim, Y. and Choi, T.Y. (2015), “Deep, sticky, transient, and gracious: an expanded buyer-supplier
relationship typology”, Journal of Supply Chain Management, Vol. 51(3), pp. 61-86
Lee, H.L., Padmanabhan, V., Whang, S. (1997). The Bullwhip Effect in Supply Chains. Harvard Business Review, Vol. 38, No. 3, pp93-102 PDF on Google Scholar
Outsourcing
McIvor, R. (2009). How the transaction cost and resource-based theories of the firm inform outsourcing evaluation. Journal of Operations Management . Volume 27, Issue 1, January 2009, Pages 45-63 PDF on Google Scholar
Classic article combining TCE, RBV and outsourcing
Arnold, U. (2000). New dimensions of outsourcing: a combination of transaction cost economics and the core competencies concept. European journal of purchasing & supply management, Volume 6, Issue 1, March, Pages 23-29 PDF on Google Scholar
Transaction Cost Economics and Supply Chain / RBV
Williamson, O.E. (1975). Economic Organization: The Case For Candor, Academy of Management Review VOL. 21, NO. 1 |,
Williamson, O.E. (2005). Transaction cost economics and business administration . Scandinavian Journal of Management Volume 21, Issue 1, March 2005, Pages 19-40 PDF on Google Scholar
Williamson, O.E. (2008). OUTSOURCING: TRANSACTION COST ECONOMICS AND SUPPLY CHAIN MANAGEMENT, Journal of supply chain management, 44(2), pp5-16 PDF on Google Scholar
Resource Based View / Capabilities
Barney, J.B. (1991). Firm resources and sustained competitive advantage. Journal of Management , 17(1) pp99-120 Not in Library but PDF on Google Scholar
Barney, J.B. (1999). How a firm's capabilities affect boundary decisions. Sloan Management Review, 40, pp137-145 PDF on Google Scholar
TEECE, D.J., PISANO, G., SHUEN, A. (1997). DYNAMIC CAPABILITIES AND STRATEGIC MANAGEMENT. Strategic Management Journal, Vol. 18:7, 509–533 (1997) PDF on Google Scholar
Wernerfelt, B. (1984) A resource‐based view of the firm. Strategic management journal, 5(2), pp171-180 PDF on Google Scholar
5. Academic Integrity and Plagiarism
Academic integrity requires honesty in your studies. You should not present another person’s sentences or ideas as your own work. You should clearly identify quotations through the use of quotation marks and references to the sources. Failure to adhere to these academic standards may lead to allegations of Academic Misconduct, which will be investigated by the Student Casework Office.
Academic Misconduct covers a variety of practices, such as:
· Plagiarism: copying another person’s ideas or words and presenting them as your own work, without the use of quotation marks and/or references;
· Self-plagiarism: resubmitting, in part, or in entirety one of your assignments for another piece of work; Inventing, altering or falsifying the results of experiments or research;
· Commissioning or contracting another person to complete an assessment;
· Colluding with others in the production of a piece of assessed work which is presented as entirely your own work;
· Cheating in an exam (for example, but not limited to taking revision notes into the exam room or copying off another student during an exam).
For full details of Academic Misconduct and how allegations are investigated, see the relevant section of the University’s academic regulations: https://student.londonmet.ac.uk/your-studies/student-administration/rules-and-regulations/academic-misconduct/ .
6. Assessment
All assessments are designed to support your learning and help you develop a deeper understanding of the topics covered in your module.
· Formative assessments provide an opportunity to learn and do not contribute to your grade.
· Summative assessments contribute to your overall mark and grades.
Module Assessments (Summative)
|
Assessment Methods |
Description of Item |
% weighting |
Week Due |
|
Presentation |
Group presentations |
30% |
15 April 2024 |
|
Written assignment |
Individual work on the creation and delivery of value by an organisation of your choice. |
70% |
18 June 2024@1159 hours |
7. Assessment Brief
Assessment 1
· This summative assessment for MN7030 is a Group Presentation with your findings delivered in class. The Group Presentation will be recorded for the second marker.
· The presentations will be delivered during the scheduled lesson from 22 to 29 April 2024. A copy of the ppt slides have to be uploaded onto Canvas from 15 April 2024.
· You are required to submit your assessment online access as a PowerPoint file (.pptx).
· Your presentation should not exceed 12 minutes and will be followed by 5 minutes for questions. All group members must contribute equally to delivering the presentation.
· The names of all group members and their student numbers should be on the title page of the presentation.
· A total of 100 marks are available for this module assessment which represents 30% of the total marks for the module.
· A total of 100 marks are available for this module assessment. Each member of the group will receive the same mark unless:
· during the presentation, there are differences in individual contribution. Up to 10 marks are allocated for individual contributions during the presentation.
· no later than 3 days before the presentation, team members raise with the module leader the issue of an individual not meeting their commitments. A reduction of up to 10 marks may be made be made for failure to meet commitments to the group as evidenced in the group meeting minutes.
· There is no requirement for referencing
· The University takes academic misconduct very seriously and seeks at all times to rigorously protect its academic standards. Plagiarism, collusion and other forms of cheating constitute academic misconduct, for which there is an explicit range of graduated penalties depending on the particular type of academic misconduct. The penalties that can be applied if academic misconduct is substantiated range from a reprimand to expulsion in very serious cases and for repeated instances of misconduct. Guidance on preventing plagiarism is available here: https://learning.londonmet.ac.uk/TLTC/learnhigher/Plagiarism/
The brief
Select either one organisation’s application of a new technology, or a new technology itself. Critically evaluate the business operations implications for our personal and/or business lives of this emerging technology. Critically evaluate the implications of adopting this new technology in terms of opportunities and threats.
N.B. be sure to include something about the environmental and sustainability issues around the technology, and ethical issues if relevant.
Presentation Structure
You should structure your presentation as follows:
· Title page
· Group member list
· Executive Summary
· Introduce your organisation/technology
· What/how does it change our business or personal lives
· Opportunities/Threats of adoption
Assessment 2
· This summative assessment 2 is for MN7030 Digital Business Delivery. Some of the general points for this assessment are given below:
· The deadline for submission FOR ALL STUDENTS REGARDLESS OF COHORT is 11.59pm on 18 June 2024. Please note that late submissions will not be marked.
· You are required to submit your assessment via online access. Hard copies or any other digital form of submissions (e.g. via email) will not be accepted.
· For this coursework, the submission word limit is an absolute maximum, of 2,500 words. The cover sheet, table of contents, executive summary, numerical tables, diagrams, references, appendices, and annexes are included within the 2,500 words count calculations. You must specify the total word count on the front page of your report. Sticking to a strict word limit is difficult and an important skill for you to acquire, so make sure that you write in a concise and focused manner.
· Your report should be typed font size 12 and 1.5 line spacing with Arial or Times New Roman. You must include a word count at the start of the report.
· Do not put your name or contact details anywhere on your submission. You should only put your student number on the cover page to ensure your submission is recognised in the marking process.
· A total of 100 marks are available for this module assessment which represents 70% of the total marks for the module.
· All your references must have correct citations in the main body text and a complete reference in the list of references using the Harvard Referencing Format (see https://student.londonmet.ac.uk/library/subject-guides-and-research-support/referencing-and-copyright/referencing/ for guidance).
· The University takes academic misconduct very seriously and always seeks to rigorously protect its academic standards. Plagiarism, collusion, and other forms of cheating constitute academic misconduct, for which there is an explicit range of graduated penalties depending on the particular type of academic misconduct. The penalties that can be applied if academic misconduct is substantiated range from a reprimand to expulsion in very serious cases and for repeated instances of misconduct. Guidance on preventing plagiarism is available here: https://learning.londonmet.ac.uk/TLTC/learnhigher/Plagiarism/
The Brief
Select an organisation that you can apply what you are learning on this course, and research relevant articles, you should have at least 10 reference sources and higher marks will go to the use of good quality operations and information systems journal references. This could be a service operation, such as a coffee shop, project and construction companies, other retail or distribution, transport or manufacturing operation but it has to be one where you can identify the contribution of operations management. Students commonly select companies from the following list – but you may want to do something more original such as an organisation you have worked for, or admire such as an independent retailer of coffee shop: Tesco, Amazon, Toyota, ZARA, Starbucks, McDonald’s KFC etc. More original choices usually produce higher marks but well known organisations can be safer – remember our discussions of trade offs!
Note: If you pick firms in a complex technology industry select a part of the industry not the whole supply chain otherwise your work will be too broad and lack analytical depth. EG, you might choose Apple, but only one part e.g. customer facing retail, manufacturing or supply chain, but not all!.
1.1 Required in your report:
First study again Learning outcomes 1 and 2. Then study the assignment marking scheme below (section 3) are two main parts should be answered in your report. Note that beyond the normal requirements of a report (an executive summary, good structure and conclusions/recommendations) the core of the marks are for e valuating the objectives of the selected organisation. You might discuss aspects of operations and digital strategy, goals and objectives, contribution to competitive priorities, order qualifiers/winners, customers, and technology. Flowing on from this analysis, in a strategic sense what is operations and digital management expected to deliver? Therefore what is the organisation’s operations and digital management required to deliver? How does Operations and technology management translate these organisational goals into tangible outcomes and processes?
Essentially address the question how does the operation management of your organisation deliver on the strategy? What are the opportunities and barriers of implementing operations management in your chosen company?
8. Grading criteria
|
Grade |
Indicative mark range |
Code |
|
Pass |
50-100 % |
P |
|
Reassess |
<50 % |
R |
Level 7 Generic Grade Descriptions
|
Mark |
Achievement level |
|
|
Distinction |
85-100% |
a) Outstanding work showing extensive knowledge and understanding of an extensive range of relevant operations management and digital management trends, scenarios, issues, concepts, theories and data. Exceptional ability to analyse, synthesise, and evaluate. b) Solutions and recommendations demonstrate strong ethical appreciation and deep understanding of the need for corporate responsibility. c) Evidence of extensive reading, study and sense making beyond the course content, and of independent thought. d) Writing that is fluent, clear, concise and grammatically correct. Tables, diagrams and other figures are highly effectively in supporting the text and presenting key messages. e) Numeric analysis that is complete and free from errors with application of methods that may be insightful or original f) A submission that is focused and relevant to the task, comprehensive, accurate, and presented in a very professional manner. Excellent use made of digital technology. g) Demonstrates strong ability to pursue research at Doctoral Level. h) Comprehensive, error free citations and reference list. |
|
70-84% |
a) Excellent work showing extensive knowledge and understanding of a considerable variety of operations management and digital delivery management trends, scenarios, issues, concepts, theories and data. Good analysis, synthesis, and evaluation. b) Solutions and recommendations demonstrate ethical appreciation and awareness of the need for corporate responsibility. c) Evidence of substantial reading, study and sense making beyond the course content and of independent thought. d) Writing is fluent, clear, concise and grammatical. Strong use of tables, diagrams and other figures in supporting the text and presenting key messages. e) Numeric analysis that is complete and mostly free from errors with appropriate application of methods. i) A submission that is relevant to the task, comprehensive, accurate, and presented in a well-structured and organised manner. Good use made of digital technology. j) Demonstrates the ability to pursue research at Doctoral Level. k) Comprehensive citations, and correct use of the Harvard style in the reference list. |
|
|
Merit |
60-69% |
a) Good work showing wide knowledge and understanding of an extensive range of relevant business trends, scenarios, issues, concepts, and theories. Some analysis, synthesis, and evaluation. b) Ethics and corporate responsibility questions are considered. c) Questions of ethics and corporate responsibility are addressed appropriately. d) Reference made to relevant course material with evidence of some reading, study and sense making beyond the course content and some independent thought. e) Writing is clear, mostly concise, and has few grammatical errors. Good use of tables, diagrams and other figures in supporting the text and presenting key messages. f) Numeric analysis that is complete and mostly free from errors with relevant and effective application of methods. g) A submission that is relevant to the task though less than completely comprehensive, is mostly accurate, and is well presented. Mostly good use of digital technology. h) Effective use of citations and a complete reference list. Some minor errors in use of the Harvard style |
|
Pass |
50-59% |
a) Adequate work showing reasonable knowledge and understanding of relevant business issues, concepts, and theories. Limited analysis, synthesis, and evaluation. b) There is some clear but limited consideration of ethics and corporate responsibility. c) Little or no evidence of reading, study and sense making beyond the course content and little or no independent thought. d) Writing is less than clear, is not concise and has some grammatical errors. Some use of tables, diagrams and other figures in supporting the text and presenting key messages. e) Numeric analysis that is mostly complete and free from significant or critical errors with appropriate application of methods f) A submission that is mostly relevant to the task and reasonably accurate, but not very comprehensive and with some errors and shortcomings of presentation, structure and organisation. Basic use of digital technology in the creation and presentation of the work. g) Adequate citation and reference list. Some errors in use of the Harvard style and some missing citations. |
|
Fail |
40-49% |
a) A weak piece of work showing only limited knowledge and understanding of course content with substantial errors or omissions. Mainly descriptive with little or no analysis, synthesis and evaluation, and no independent thought. b) Ethical and corporate responsibility issues are not considered. c) Evidence of a range of sources but with reliance on inappropriate sources without critical evaluation. d) Writing is not clear and has frequent grammatical errors. e) Numeric analysis that is mostly complete but contains errors with significant effect, or methods that are applied inappropriately f) Much of the submission is not relevant to the task. Lacking in professionalism, weak presentation, poorly structured and organised. Ineffective use of digital technology in the creation of the work. g) Limited citation and reference list. |
|
30-39% |
A poor piece of work with extensive errors and omissions, badly written and ungrammatical. A little relevant material but poorly presented with little evidence of understanding. Weak use of digital technology. |
|
|
0-29% |
A very poor piece of work lacking in understanding and with serious errors and omissions but with evidence of some knowledge vaguely relevant to the question. |
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