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1. The theme needs to be about AI or automation.

2. The main direction is to improve productivity and reduce errors.

 

  • Approximately 2500 words.
  • It must be formatted in APA style.
  • It needs to include at least 20 references.
  • References should be in Harvard format.
  • You must read all the textbooks I uploaded before starting to write.
  • You need to strictly follow the assignment requirements ("Assignment Submission Form AS2 MN7030SR Mar 24" ).
  • I will request unlimited revisions if the assignment does not meet the requirements.
  • I will request a refund if the assignment does not pass.
  • If you cannot accept these terms, please do not quote me.

Module Handbook

Module Title:

Delivering Digital Business

Module Code:

MN7030SR

Module Leader:

Prof KOH Kee Lee

Prof (Dr) Alvin Chan

Session: 2024/25

Teaching period: Spring, March 2024

Pre-requisites: None

Canvas URL: https://stanfort.instructure.com

1. Teaching team

Details of staff teaching on the module

Name

Role

Office

Email

Professor KOH Kee Lee

Dean, EDP

Level 11, Stanfort Academy

[email protected]

Professor (Dr) Alvin CHAN

Senior Lecturer

Level 11, Stanfort Academy

[email protected] sg

2. Module Summary and Description

A business adds value through its operations, which today are typically highly dependent on the use of digital technology to link together organisations within the value network, connect with customers, improve delivery, personalise products and services, and match demand and supply. It is vital that managers and leaders understand both how business operations are designed, managed and improved, and the relationship between new product/service development and operations.

The potential for AI, the Internet of Things, big data and robotics to further increase the use of technology in the operational domain is already clear, whether using AI in in a legal process or robots to make burgers. An understanding of the links between technology and operations is critical for anyone aspiring to be a business manager, owner or entrepreneur. The course provides conceptual, analytical and practical insights into the effective management of operations in all organisations, in both the private and the public sectors. The course is concerned with large and small organisations from all over the world.

Throughout the course of the module consideration will be given to the need for businesses to reduce their impact on climate change and to operate in a sustainable and ethical manner.

The module aims to: • build knowledge and understanding of the key challenges of building and managing operations and technology systems • strengthen awareness of the importance of reducing contributions to climate change and the current and emerging means to achieve this goal in business operations • build knowledge and understanding of the role played by people in operational delivery including Lean and Agile working • equip students to be able to analyse and recommend improvements to the operation of a business system, whether a start-up or a well-established enterprise

Module Learning Outcomes

This module asks a fundamental question – how do organisations create and deliver value?. The module content is provided through traditional lectures, in class simulations and activities, group work and critically through independent learning. Students must study the core textbook (see weblearn) in addition to attending sessions; simply attending the session will not cover the depth of material to pass a course at this level.

On successful completion of the module students will be able to:

· Learning outcome 1 (LO1) Critique key practices and theories within the areas of operations management, service operations, and process management. 

· Learning outcome 2 (LO2) Critically evaluate the contribution of operations management and information systems to a business organisation’s performance and strategic aims

· Learning outcome (LO3) Critically evaluate the business operations implications of current and emerging digital technologies as opportunities and threats

Module Syllabus/Content

The syllabus covers the physical and digital creation and delivery of value through Operations Management, covering

· process management,

· supply chain management,

· lean operations and quality management,

· Inventory, capacity and Enterprise resource management,

· innovation, new product development,

· risk and knowledge management.

Examples and teaching materials are drawn from digital and analogue organisations, from the public, private and third sectors. We are concerned with the general principles of creating and delivering value, regardless of sector.

3. Indicative weekly teaching programme

The indicative weekly programme shows the topic likely to be covered in each teaching week, please note that the precise order can change. Check your Weblearn module for up to date information.

To view the time, date and location of class see your personal timetable available at

https://student.londonmet.ac.uk/timetable

LESSON

INDICATIVE CONTENT

A

Directing digital operations

1

Fundamentals of Operations

2

Ridge Farm Glider case

3

Designing, mapping and improving Processes

B

Developing digital operations

4

Value creation: Manufacturing/SC

5

Value creation; Services

6

Value creation: Digital Networks

C

Delivering digital operations

7

Planning & control: Inventory and ERP systems

8

Supply chain Management

9

Assessment 1 Group presentations between 22 – 29 April 2024 (to be advised by the lecturer)

D

Designing digital operations

10

Lean operations and Quality Management

11

Innovation, Design and Technology enablement

12

Managing for Value creation in Projects, Knowledge Management and Resilience, Review and Reflections

Assessment 2 due on 18 June 2024 @ 11.59pm

To pass the module you must achieve an overall minimum mark of 50%. If you pass the module on re-assessment, the component you resit will be capped at a pass mark level of 50%

4. Reading lists

Core text:

Slack, N. and Brandon-Jones A. (2020). Operations Management. Pitman, 9th edition.

General

Caldwell, N.D., Roehrich, J. K., & George, G. (2017). Social Value Creation and Relational Coordination in Public-Private Collaborations Journal of Management Studies , Vol. 54(6), 906–928 PDF on Google Scholar

Ihssan Jwijatia, I., Bititci, U.S., Caldwell, N.D., Garengo, P., Dan, W. (2021). Impact of national culture on performance measurement systems in manufacturing firms. Production Planning and Control, in press,   https://doi.org/10.1080/09537287.2022.2026674

Granovetter, M. (1973). The Strength of Weak Ties, American Journal of Sociology, Vol. 78(6), (May, 1973), pp. 1360- 1380 PDF on Google Scholar

tabell, C.B. and Fjeldstad, O.D. (1998), “Configuring value for competitive advantage: on chains,shops, and Networks”, Strategic Management Journal, Vol. 19(5), pp. 413-437 PDF on Google Scholar

Services

Heskett, J.L., Jones, T.O., Loveman, G.W., Sasser, W.E. and Schlesinger, L.A., (1994) Putting the Service Profit Chain to Work, Harvard Business Review Mar/Apr, 72, 2,164-170 PDF on Google Scholar

Vargo, S.L., Lusch, R.F. (2004). Evolving to a New Dominant Logic for Marketing. Journal of Marketing, Vol. 68(1), Jan, pp. 1-17 PDF on Google Scholar

Vargo, S.L., Lusch, R.F. (2008). Service-dominant logic: continuing the evolution. Journal of the Academy of Marketing Science. Vol.36, pp1–10 PDF on Google Scholar

Strategy

Berry, W.L., Hill, T. and Klompmaker, J.E. (1999) Aligning marketing and manufacturing strategies with the market, International Journal of Production Research, 37, 16 , pp 3599-3618 

Dyer, J.H. and Singh, H. (1998), “The relational view: cooperative strategy and sources of inter

organizational competitive advantage”, Academy of Management Review, Vol. 23(4), pp. 553-560 PDF on Google Scholar

Supply Network Management

Kim, Y., Yi-Su, C., Linderman, K. (2015). Supply Network disruption and resilience. Journal of Operations Management, Vol.33-34, pp43-59

Lamming, R., Johnsen, T., Zheng, J. and Harland, C. (2000) An initial classification of supply networks, International Journal of Production and Operations Management, 20, 6, 675-691

Han, Y., Caldwell, N.D., Ghadge, A. (2020). Social network analysis in operations and supply chain management: A review and research agenda. International Journal of Production and Operations Management, Vol. 40(7/8), pp. 1153-1176

Procurement

Caldwell, N.D. Walker, H., Harland, C., Knight, L.A., Zheng, J., Wakeley, T. (2005). Promoting Competitive Markets: the role of Public Procurement. Journal of Purchasing & Supply Management, Vol.11, (5&6), September-November, 242-251

Caldwell, N.D., Howard, M. (2014). A critical evaluation of contracting for complex performance in markets of few buyers and few sellers: the case of military procurement. International Journal of Production and Operations Management. Vol. 34(2), Feb, p270-294

Kraljic, P. (1983). Purchasing must become supply management, Harvard Business Review, pp109-117 Definitely used the Library, internet version appears translated into Chinese.

Mapping and Improving Processes

Hammer, M. (1990) Regineering work: don't automate obliterate . Harvard Business Review, July-August,

Capacity Management

Guerrier, Y. and Lockwood, A. J. (1989) Managing Flexible Working in Hotels, The Service Industries Journal, 9, 3, 406-419

Lean Operations

Aitken, J., Childerhouse, P. Christopher, M. And Towill, D. (2005) Designing and managing multiple pipelines, Journal of Business Logistics, Vol. 26 (2), pp 73-96

Hines, P. Holweg, M. and Rich, N. (2004) Learning to evolve – A review of contemporary lean thinking. International Journal of Operations and Production Management, 24 10, 994-1011

Holweg, M. (2007). The genealogy of lean production. Journal of Operations Management, 25, pp420–437 PDF on Google Scholar The best.

Inventory Management

Berry, W.L. and Hill, T. (1992) Linking Systems to Strategy, International Journal of Operations and Production Management, 12, 10, 3-15

Hawking, P. (2007) Implementing ERP Systems Globally: Challenges and Lessons Learned for Asian Countries, Journal of Business Systems, Governance, and Ethics, 2, 1, 21-32

Quality Management

Sousa, R. and Voss, C.A. (2002) Quality management revisited: a reflective review and agenda for future research, Journal of Operations Management, 20, 91-109

Terziovski, M., Power, D. and Sohal, A.S. (2003) The longitudinal effects of the ISO 9000 certification process on business performance, European Journal of Operational Research, 146, 3, 580-595

Servitisation

Baines, T., Lightfoot, H., Peppard, J., Johnson, M., Tiwari, A., Shehab, E. and Swink, M. (2009),

“Towards an operations strategy for product-centric servitization”, International Journal of

Operations and Production Management, Vol. 29 No. 5, pp. 494-519

Smith, L., Maull, R. and Ng, I.C.L. (2014), “Servitization and operations management: a service

dominant-logic approach”, International Journal of Operations and Production Management,

Vol. 34 No. 2, pp. 242-269.

Sousa, R. and de Silveira, G.J. (2019) “The relationship between servitization and product

customization strategies”, International Journal of Operations and Production Management,

Vol. 39 No. 3, pp. 454-474

Supply Chain

Ghadge, A. Dani, S., Ojha, R., Caldwell, N. D. (2017). Using risk sharing contracts for supply chain risk mitigation: A buyer-supplier power and dependence perspective . Computers & Industrial Engineering. Vol. 103, 01.2017, p. 262–270

Fisher, M.L. (1997). What is the right supply chain for your product? Harvard Business Review, March-April, pp105-116 PDF on Google Scholar

Kim, Y. and Choi, T.Y. (2015), “Deep, sticky, transient, and gracious: an expanded buyer-supplier

relationship typology”, Journal of Supply Chain Management, Vol. 51(3), pp. 61-86

Lee, H.L., Padmanabhan, V., Whang, S. (1997). The Bullwhip Effect in Supply Chains. Harvard Business Review, Vol. 38, No. 3, pp93-102 PDF on Google Scholar

Outsourcing

McIvor, R. (2009). How the transaction cost and resource-based theories of the firm inform outsourcing evaluation. Journal of Operations Management . Volume 27, Issue 1, January 2009, Pages 45-63 PDF on Google Scholar

Classic article combining TCE, RBV and outsourcing

Arnold, U. (2000). New dimensions of outsourcing: a combination of transaction cost economics and the core competencies concept. European journal of purchasing & supply management, Volume 6, Issue 1, March, Pages 23-29 PDF on Google Scholar

Transaction Cost Economics and Supply Chain / RBV

Williamson, O.E. (1975). Economic Organization: The Case For Candor, Academy of Management Review  VOL. 21, NO. 1 |,

Williamson, O.E. (2005). Transaction cost economics and business administration . Scandinavian Journal of Management Volume 21, Issue 1, March 2005, Pages 19-40 PDF on Google Scholar

Williamson, O.E. (2008). OUTSOURCING: TRANSACTION COST ECONOMICS AND SUPPLY CHAIN MANAGEMENT, Journal of supply chain management, 44(2), pp5-16 PDF on Google Scholar

Resource Based View / Capabilities

Barney, J.B. (1991). Firm resources and sustained competitive advantage. Journal of Management , 17(1) pp99-120 Not in Library but PDF on Google Scholar

Barney, J.B. (1999). How a firm's capabilities affect boundary decisions. Sloan Management Review, 40, pp137-145 PDF on Google Scholar

TEECE, D.J., PISANO, G., SHUEN, A. (1997). DYNAMIC CAPABILITIES AND STRATEGIC MANAGEMENT. Strategic Management Journal, Vol. 18:7, 509–533 (1997) PDF on Google Scholar

Wernerfelt, B. (1984)  A resource‐based view of the firm. Strategic management journal, 5(2), pp171-180 PDF on Google Scholar

5. Academic Integrity and Plagiarism

Academic integrity requires honesty in your studies. You should not present another person’s sentences or ideas as your own work. You should clearly identify quotations through the use of quotation marks and references to the sources. Failure to adhere to these academic standards may lead to allegations of Academic Misconduct, which will be investigated by the Student Casework Office.

Academic Misconduct covers a variety of practices, such as:

· Plagiarism: copying another person’s ideas or words and presenting them as your own work, without the use of quotation marks and/or references;

· Self-plagiarism: resubmitting, in part, or in entirety one of your assignments for another piece of work; Inventing, altering or falsifying the results of experiments or research;

· Commissioning or contracting another person to complete an assessment;

· Colluding with others in the production of a piece of assessed work which is presented as entirely your own work;

· Cheating in an exam (for example, but not limited to taking revision notes into the exam room or copying off another student during an exam).

For full details of Academic Misconduct and how allegations are investigated, see the relevant section of the University’s academic regulations: https://student.londonmet.ac.uk/your-studies/student-administration/rules-and-regulations/academic-misconduct/ .

6. Assessment

All assessments are designed to support your learning and help you develop a deeper understanding of the topics covered in your module.

· Formative assessments provide an opportunity to learn and do not contribute to your grade.

· Summative assessments contribute to your overall mark and grades.

Module Assessments (Summative)

Assessment Methods

Description of Item

% weighting

Week Due

Presentation

Group presentations

30%

15 April 2024

Written assignment

Individual work on the creation and delivery of value by an organisation of your choice.

70%

18 June 2024@1159 hours

7. Assessment Brief

Assessment 1

· This summative assessment for MN7030 is a Group Presentation with your findings delivered in class. The Group Presentation will be recorded for the second marker.

· The presentations will be delivered during the scheduled lesson from 22 to 29 April 2024. A copy of the ppt slides have to be uploaded onto Canvas from 15 April 2024.

· You are required to submit your assessment online access as a PowerPoint file (.pptx).

· Your presentation should not exceed 12 minutes and will be followed by 5 minutes for questions. All group members must contribute equally to delivering the presentation.

· The names of all group members and their student numbers should be on the title page of the presentation.

· A total of 100 marks are available for this module assessment which represents 30% of the total marks for the module.

· A total of 100 marks are available for this module assessment. Each member of the group will receive the same mark unless:

· during the presentation, there are differences in individual contribution. Up to 10 marks are allocated for individual contributions during the presentation.

· no later than 3 days before the presentation, team members raise with the module leader the issue of an individual not meeting their commitments. A reduction of up to 10 marks may be made be made for failure to meet commitments to the group as evidenced in the group meeting minutes.

· There is no requirement for referencing

· The University takes academic misconduct very seriously and seeks at all times to rigorously protect its academic standards. Plagiarism, collusion and other forms of cheating constitute academic misconduct, for which there is an explicit range of graduated penalties depending on the particular type of academic misconduct. The penalties that can be applied if academic misconduct is substantiated range from a reprimand to expulsion in very serious cases and for repeated instances of misconduct. Guidance on preventing plagiarism is available here: https://learning.londonmet.ac.uk/TLTC/learnhigher/Plagiarism/

The brief

Select either one organisation’s application of a new technology, or a new technology itself. Critically evaluate the business operations implications for our personal and/or business lives of this emerging technology. Critically evaluate the implications of adopting this new technology in terms of opportunities and threats.

N.B. be sure to include something about the environmental and sustainability issues around the technology, and ethical issues if relevant.

Presentation Structure

You should structure your presentation as follows:

· Title page

· Group member list

· Executive Summary

· Introduce your organisation/technology

· What/how does it change our business or personal lives

· Opportunities/Threats of adoption

Assessment 2

· This summative assessment 2 is for MN7030 Digital Business Delivery. Some of the general points for this assessment are given below:

· The deadline for submission FOR ALL STUDENTS REGARDLESS OF COHORT is 11.59pm on 18 June 2024.  Please note that late submissions will not be marked

· You are required to submit your assessment via online access. Hard copies or any other digital form of submissions (e.g. via email) will not be accepted. 

· For this coursework, the submission word limit is an absolute maximum, of 2,500 words. The cover sheet, table of contents, executive summary, numerical tables, diagrams, references, appendices, and annexes are included within the 2,500 words count calculations. You must specify the total word count on the front page of your report. Sticking to a strict word limit is difficult and an important skill for you to acquire, so make sure that you write in a concise and focused manner.

· Your report should be typed font size 12 and 1.5 line spacing with Arial or Times New Roman. You must include a word count at the start of the report.

· Do not put your name or contact details anywhere on your submission. You should only put your student number on the cover page to ensure your submission is recognised in the marking process. 

· A total of 100 marks are available for this module assessment which represents 70% of the total marks for the module.

· All your references must have correct citations in the main body text and a complete reference in the list of references using the Harvard Referencing Format (see https://student.londonmet.ac.uk/library/subject-guides-and-research-support/referencing-and-copyright/referencing/ for guidance).

· The University takes academic misconduct very seriously and always seeks to rigorously protect its academic standards. Plagiarism, collusion, and other forms of cheating constitute academic misconduct, for which there is an explicit range of graduated penalties depending on the particular type of academic misconduct. The penalties that can be applied if academic misconduct is substantiated range from a reprimand to expulsion in very serious cases and for repeated instances of misconduct. Guidance on preventing plagiarism is available here: https://learning.londonmet.ac.uk/TLTC/learnhigher/Plagiarism/

The Brief

Select an organisation that you can apply what you are learning on this course, and research relevant articles, you should have at least 10 reference sources and higher marks will go to the use of good quality operations and information systems journal references. This could be a service operation, such as a coffee shop, project and construction companies, other retail or distribution, transport or manufacturing operation but it has to be one where you can identify the contribution of operations management. Students commonly select companies from the following list – but you may want to do something more original such as an organisation you have worked for, or admire such as an independent retailer of coffee shop: Tesco, Amazon, Toyota, ZARA, Starbucks, McDonald’s KFC etc. More original choices usually produce higher marks but well known organisations can be safer – remember our discussions of trade offs!

Note: If you pick firms in a complex technology industry select a part of the industry not the whole supply chain otherwise your work will be too broad and lack analytical depth. EG, you might choose Apple, but only one part e.g. customer facing retail, manufacturing or supply chain, but not all!.

1.1 Required in your report:

First study again Learning outcomes 1 and 2. Then study the assignment marking scheme below (section 3) are two main parts should be answered in your report. Note that beyond the normal requirements of a report (an executive summary, good structure and conclusions/recommendations) the core of the marks are for e valuating the objectives of the selected organisation. You might discuss aspects of operations and digital strategy, goals and objectives, contribution to competitive priorities, order qualifiers/winners, customers, and technology. Flowing on from this analysis, in a strategic sense what is operations and digital management expected to deliver? Therefore what is the organisation’s operations and digital management required to deliver? How does Operations and technology management translate these organisational goals into tangible outcomes and processes?

Essentially address the question how does the operation management of your organisation deliver on the strategy? What are the opportunities and barriers of implementing operations management in your chosen company?

8. Grading criteria

Grade

Indicative mark range

Code

Pass

50-100 %

P

Reassess

<50 %

R

Level 7 Generic Grade Descriptions

Mark

Achievement level

Distinction

85-100%

a) Outstanding work showing extensive knowledge and understanding of an extensive range of relevant operations management and digital management trends, scenarios, issues, concepts, theories and data. Exceptional ability to analyse, synthesise, and evaluate.

b) Solutions and recommendations demonstrate strong ethical appreciation and deep understanding of the need for corporate responsibility.

c) Evidence of extensive reading, study and sense making beyond the course content, and of independent thought.

d) Writing that is fluent, clear, concise and grammatically correct. Tables, diagrams and other figures are highly effectively in supporting the text and presenting key messages.

e) Numeric analysis that is complete and free from errors with application of methods that may be insightful or original 

f) A submission that is focused and relevant to the task, comprehensive, accurate, and presented in a very professional manner. Excellent use made of digital technology.

g) Demonstrates strong ability to pursue research at Doctoral Level.

h) Comprehensive, error free citations and reference list.

70-84%

a) Excellent work showing extensive knowledge and understanding of a considerable variety of operations management and digital delivery management trends, scenarios, issues, concepts, theories and data. Good analysis, synthesis, and evaluation.

b) Solutions and recommendations demonstrate ethical appreciation and awareness of the need for corporate responsibility.

c) Evidence of substantial reading, study and sense making beyond the course content and of independent thought.

d) Writing is fluent, clear, concise and grammatical. Strong use of tables, diagrams and other figures in supporting the text and presenting key messages.

e) Numeric analysis that is complete and mostly free from errors with appropriate application of methods. 

i) A submission that is relevant to the task, comprehensive, accurate, and presented in a well-structured and organised manner. Good use made of digital technology.

j) Demonstrates the ability to pursue research at Doctoral Level.

k) Comprehensive citations, and correct use of the Harvard style in the reference list.

Merit

60-69%

a) Good work showing wide knowledge and understanding of an extensive range of relevant business trends, scenarios, issues, concepts, and theories. Some analysis, synthesis, and evaluation.

b) Ethics and corporate responsibility questions are considered.

c) Questions of ethics and corporate responsibility are addressed appropriately.

d) Reference made to relevant course material with evidence of some reading, study and sense making beyond the course content and some independent thought.

e) Writing is clear, mostly concise, and has few grammatical errors. Good use of tables, diagrams and other figures in supporting the text and presenting key messages.

f) Numeric analysis that is complete and mostly free from errors with relevant and effective application of methods. 

g) A submission that is relevant to the task though less than completely comprehensive, is mostly accurate, and is well presented. Mostly good use of digital technology.

h) Effective use of citations and a complete reference list. Some minor errors in use of the Harvard style

Pass

50-59%

a) Adequate work showing reasonable knowledge and understanding of relevant business issues, concepts, and theories. Limited analysis, synthesis, and evaluation.

b) There is some clear but limited consideration of ethics and corporate responsibility.

c) Little or no evidence of reading, study and sense making beyond the course content and little or no independent thought.

d) Writing is less than clear, is not concise and has some grammatical errors. Some use of tables, diagrams and other figures in supporting the text and presenting key messages.

e) Numeric analysis that is mostly complete and free from significant or critical errors with appropriate application of methods

f) A submission that is mostly relevant to the task and reasonably accurate, but not very comprehensive and with some errors and shortcomings of presentation, structure and organisation. Basic use of digital technology in the creation and presentation of the work.

g) Adequate citation and reference list. Some errors in use of the Harvard style and some missing citations.

Fail

40-49%

a) A weak piece of work showing only limited knowledge and understanding of course content with substantial errors or omissions. Mainly descriptive with little or no analysis, synthesis and evaluation, and no independent thought.

b) Ethical and corporate responsibility issues are not considered.

c) Evidence of a range of sources but with reliance on inappropriate sources without critical evaluation.

d) Writing is not clear and has frequent grammatical errors.

e) Numeric analysis that is mostly complete but contains errors with significant effect, or methods that are applied inappropriately 

f) Much of the submission is not relevant to the task. Lacking in professionalism, weak presentation, poorly structured and organised. Ineffective use of digital technology in the creation of the work.

g) Limited citation and reference list.

30-39%

A poor piece of work with extensive errors and omissions, badly written and ungrammatical.

A little relevant material but poorly presented with little evidence of understanding. Weak use of digital technology.

0-29%

A very poor piece of work lacking in understanding and with serious errors and omissions but

with evidence of some knowledge vaguely relevant to the question.

2

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,

Master of Business Administration Digital Business Delivery Session 9 : Design and Innovation

Professor Nigel Caldwell

Recap last session: Process design and mapping

Services are not some residual of products

Service is about co production and

Businesses use servitisation

The Experience economy is arguably an extension of the service economy

Todays agenda

Design and Designers – or any function that has a powerful voice and the ability to sway

The Resource Based View in action

What is our organization about – key competencies, playing to strengths

Importance Performance matrix?

Operations Resources

Market Requirements

Operations strategy reconciles the

requirements of the market with the

capabilities of operations resources

Strategic Reconciliation

Operations Strategy

Forecast level of demand

Rapid technology change

The increasing strategic importance of product and service development

Shortened life-cycles

Fragmented markets

Means of building capabilities

Involves all parts of the business

Operations resources

Market requirements

Product and service development

Adapted: Slack and Lewis. (2002) Operations Strategy, p392.

‘design n. & v. n. 1 a a preliminary plan, sketch , or concept, for the making or production of a building, machine, garment, etc. b the art of producing these … 3 a plan, purpose or intention. 4 a an example or a completed version of a sketch, concept, or pattern. b an established version of a product (one of our most popular designs). v.tr. 1 produce a design for (a building, machine, picture, garment, etc.). 2 intend, plan, or purpose …’Concise Oxford Dictionary, 1997 edition)

‘Design is important because if it was not designed, it could not be made.’

(Edward, aged 10)

Design

Redesigning the emergency ambulance

Emergency response

Fast, light

“Scoop and go” – just take to hospital

Design – incremental

Measure: response time

NB Ambulance Trusts run ambulances

Emergency response

Treat – slow, big

Treat at scene – reduce hospital admissions

Design radical

Measure: response time

Hospital Trusts run Hospital Trusts

http://www.qualitywatch.org.uk/indicator/ambulance-response-times

https://www.metropolismag.com/design/ambulance-of-the-future/

Agenda

The role of innovation in creating competitive advantage

Product and service design realities

Enabling effective creativity

Combining product and process design

Barriers to innovation

Exploring “disruptive innovation”

New models of innovation

Why innovate?

‘Firms that get to market faster and more efficiently with products that are well matched to the needs and expectations of target customers create significant competitive leverage’

Wheelwright and Clark (1993) Revolutionizing Product Development.

Creating competitive advantage:

Scarcity

Imperfect mobility

Imperfect imitation

Imperfect substitution

Resource Based View

‘Innovation is a product of the interaction between necessity and chance, order and disorder, continuity and discontinuity.’ Nonaka (1990)

Creativity & Implementation

uncertainty regarding the final design

certainty regarding the final design

time

choice and evaluation "screens"

concept/s

large number of design options

final design

specification

one design

Traditional view of design – variation reduction

Men with a mission

01 The Designers.mov

The problem

The client

02 The Problem.mov

03 The Client.mov

Richard Seymour & Dick Powell

products:

currently makes “low-end” bathroom suites

bought mainly building contractors and middle-income customers in 30-50 age range

committed to move up-market

typical price £372

company:

Ceramic bathroom manufacturer est. 1939

850 strong workforce

turnover (1997) £40.8m, net profit £1.8m (4.4%)

Main markets: UK, Benelux, Germany, Greece, Singapore, Hong Kong & Middle East

competences:

ceramics; some traditionally made by labour intensive pouring, moulding, drying, glazing and firing, others made by using state of the art pressure casting techniques

competition:

Armitage Shanks, Twyfords, Ideal Standard, Hermitage as well as imports from EU and Middle East. Shires’ markets are relatively volatile

distribution:

via bathroom suite merchants

concept generation

screening

evaluation and improvement

prototyping and final design

preliminary design

design brief

production

pre-design

04 Understanding Capability.mov

Understanding capabilities

The stage gate model

The stages

that appear in

Slack text book

What is the role of the designers?

concept generation

screening

evaluation and improvement

prototyping and final design

preliminary design

design brief

production

pre-design

Engaging designers

What are the objectives of customers, marketing, operations, and the designers?

Are there any conflicts amongst these groups?

05 The Client Brief.mov

12-month deadline (for Paris show)

must be “manufacturable”

target price (for complete suite) around £900-1000

£250,000 for development to include pre-production tooling and marketing costs

feel: “modern classic with a hint of revival”

“a stunning bathroom suite that was going to sell”

The design brief

flushing must be push – button

12-month deadline (for Paris show in March 1998)

investment commitment:

£250,000 for development to include pre-production tooling and marketing costs

target price (for complete suite) around £900-1000

must be “manufacturable”

“a stunning bathroom suite that was going to sell”

feel: “modern classic with a hint of revival”

Charles Kyriacou

customer

marketing

interpretation of

expectations

expectations

product / service

specification

product/service design

product / service

operations

The design loop

The market

The creative bit

Where do ideas come from?

concept generation

screening

evaluation and improvement

prototyping and final design

preliminary design

design brief

production

pre-design

07 Idea Generation.mov

08 Needs.mov

Ideas from:

Internal

Analysis of customer needs

Suggestions from customer contact staff

Ideas from R&D

External

Competitor actions

Customer suggestions

Market surveys

Other

Other products / services

internal sources

marketing

department

analysis of

customer needs

suggestions from customer contact staff

ideas from research and development

market

surveys

suggestions from customers

actions of

competitors

concept generation

external sources

Concept generation

09 The Concept.mov

Enabling effective creativity

Define market boundaries

Understand market dynamics

Identify new market trends

Identify new technological trends

Integrated future searches

Learning from others

Involving stakeholders

Involving insiders

Using mistakes and ‘failures’

Communication and connection

‘Search’

‘Select’

‘Implement’

Define market boundaries

-what market are we in?

-are there new markets we can access?

Understand market dynamics

-where’s the market going?

-what factors influence change? (organics market in UK linked to social issues and inversely to economic climate!)

Identify new market trends

-what about markets that don’t exist?

-how can we pick up early signals of emerging markets? (crazy frog in UK)

Identify new technological trends

-how can we identify future technologies? – suppliers, conferences, forums, R&D,

Integrated future searches

-alternative futures / linked to scenario planning

-parallel futures

Learning from others

-benchmarking, reverse engineering (e.g. South west airlines benchmarking against F1 to improve turnaround times for planes)

Involving stakeholders

-using customers for ideas – e.g. Novopen for diabetes

-CIT, panels, surveys

Involving insiders

-the huge value of employees in product, service, and process improvement

-ask…when did you last speak to your internal customers? (Marketing don’t even know who they are!)

Using mistakes and ‘failures’

-viagra, pritt stick, and post-it notes were all a result of mistakes

-failure is an opportunity

Communication and connection

-the value of communication internally and externally. Example of professor at Warwick leaving a fund for donuts and coffee to encourage interaction

The initial concept

What was the concept that was created?

concept generation

screening

evaluation and improvement

prototyping and final design

preliminary design

design brief

production

pre-design

What will Shires make of it?

09 The Concept.mov

Ideas from:

Internal

Analysis of customer needs

Suggestions from customer contact staff

Ideas from R&D

External

Competitor actions

Customer suggestions

Market surveys

Other

Other products / services

The client response

10 The Client Response.mov

What will Shires make of the concept?

Evaluation

concept generation

screening

evaluation and improvement

prototyping and final design

preliminary design

design brief

production

pre-design

What are the screening issues raised by marketing, operations and finance?

Why was time to market

so important?

delay in financial breakeven

delay in time to market

development costs

development costs of delayed project

time

cash

sales revenue

cash flow

delayed sales revenue

delayed cash flow

A challenge

Refining the concept

Benchmarking

11 A Challenge.mov

12 Refining the concept.mov

13 Benchmarking.mov

Practicalities

What was involved at this stage?

concept generation

screening

evaluation and improvement

prototyping and final design

preliminary design

design brief

pre-design

14 Selling the concept.mov

production

concept generation

screening

evaluation and improvement

prototyping and final design

preliminary design

design brief

production

pre-design

Evaluation and refinement

What were the pressures on the design and the designers at this stage?

15 Tug o' war.mov

Presenting to the board

16 Presenting to the board.mov

Focusing management attention

KNOWLEDGE ACQUISITION

CONCEPT INVESTIGATION

BASIC DESIGN

INITIAL TESTS

PILOT PRODUCTION

MANUFACTURING RAMP-UP

LAUNCH

ABILITY TO INFLUENCE OUTCOME

MANAGEMENT ACTIVITY PROFILE

TIME

70% of a product’s costs determined in the design stage

Let’s summarise the story so far….

Loo design in the

,

Master of Business Administration Digital Business Delivery Session 7: Planning, Control and Capacity Management

Professor Nigel Caldwell

Recap last session

Innovation

Todays Agenda

OM Planning and control organises the delivery of products and services on an on-going basis so that customers’ demands are satisfied.

What are the activities of planning and control

Capacity Management explains how operations decide to vary their capacity (if at all) as demand for their products and services fluctuates.

How is demand/capacity measured?

How is the demand/supply side managed?

First 3 issue before the break and the last 2 after the break

Action

Inputs

Outputs

Resources

Expectations

Effectiveness

The extent to which the output meets expectations

Efficiency

Resources consumed in producing the output?

Spirit Warehouse

Sprit processing

Quality

control

Bottling & Palletising

Documentation

Wet goods

Wet goods

Documentation

Problem reporting

Test results

Shipping & Dispatch

Documentation

Product

Third part warehouses

Product receipts for consolidation

Customers

Product

Invoice

External suppliers

Materials manag’t

Procure-ment

Blanket orders

Planning

Call-offs

Dry

goods

Stock updates

Long term demand

Customer service

Dry goods

Product orders

Orders

Orders

Orders for third party products

Capacity planning at a Scottish Whiskey

maker with a high end and a low end

product

Balance between planning and control activities changes in the long, medium and short term

Dependent vs. Independent demand

P:D ratio, how long a customer has to wait compared to total time it takes to make P or S available.

Manufacturing dominated by make to stock (low customer involvement). Any Make to order has higher customer involvement and complexity

Sales and Order Planning (S&OP)

Marketing want to maximise revenue and reliable delivery

Operations want stability and low cost – long production runs of the same things

Finance to reduce working capital and inventory, as well as fixed costs etc.

S&OP is a planning process that attempts to ensure that all tactical plans are aligned across the business’s various functions and strategic goals.

Planning and Control activities

Design for a chicken salad sandwich

Simplified schedule for the manufacture and delivery of a chicken salad sandwich

Shift scheduling in a support service for a small software company

Scheduling in 2 Cinemas – textbook Q5. p353

Kinepolis, Brussels, one the largest cinema complexes in the world, with 28 screens, 8000 seats, and four showings of each film every day. It is equipped with the latest projection technology. All the film performances are scheduled to start at the same times every day: 4 pm, 6 pm, 8 pm and 10.30 pm. Most customers arrive in the 30 minutes before the start of the film. Each of the 18 ticket desks has a networked terminal and a ticket printer. For each customer, a screen code is entered to identify and confirm seat availability of the requested film. Then the number of seats required is entered, and the tickets are printed, though these do not allocate specific seat positions. The operator then takes payment by cash or credit card and issues the tickets. This takes an average of 19.5 seconds, a further 5 seconds is needed for the next customer to move forward. An average transaction involves the sale of approximately 1.7 tickets.

The UCI cinema, Birmingham has 8 screens and fully computerized ticketing. In total, the 8 screens can seat 1,840 people; the capacity (seating) of each screen varies, so the cinema management can allocate the more popular films to the larger screens and use the smaller screens for the less popular films. The starting times of the 8 films at UCI are usually staggered by 10 minutes, with the most popular film in each category (children’s, drama, comedy, etc.) being scheduled to run first. Because the films are of different durations, and since the manager must try to maximize the utilization of the seating, the scheduling task is complex. Ticket staff are continually aware of the remaining capacity of each ‘screen’ through their terminals. There are up to 4 ticket desks open at any one time. The target time per overall transaction is 20 seconds. The average number of ticket sales per transaction is 1.8. All tickets indicate specific seat positions, and these are allocated on a first-come-first-served basis.

Questions on cinema scheduling

(a) What are the main differences between the two cinemas from the perspective of the operations managers?

(b) What are the advantages and disadvantages of the two different methods of scheduling the films on screen?

(c) Imaginate 8 films with different running times and classifications. Try to schedule these on to the UCI Solihull screens, taking account of what popularity you might expect at different times. You should allow at least 20 minutes for emptying and cleaning, 10 minutes for admitting the next audience, and 15 minutes for advertising, before the start of the film.

Scheduling

Respect! One of the most complex tasks in OM

Generally not well regarded or well paid – but never patronise or make an enemy of (although they tend to be stressed and grumpy!)

Listened to by senior management

Have to have deep knowledge of intricacies of the business / operation over years – or can easily mess the business up!

Loading

Simply the amount of work that can be allocated to a work centre.

In theory any machine can run 24 hours a day for 7 days a week (168 hours) we come back to this next in capacity.

The best way to sequence passengers onto an aircraft

A triage prioritisation scale

Gantt chart showing the schedule for jobs at each process stage

A simple model of control

Critical commentary

Control in this session – and in reality – is a “simplification of a far messier reality”

Control theory is based on machines but neither people or organisations are machines.

“They are social systems full of complex and ambiguous interactions … organizations are political entities where different and often conflicting objectives compete…”

This session examines capacity management

Capacity in the static, physical sense means the scale of an operation.

What is capacity?

However, this may not reflect the operation’s processing capability.

Hence, we must incorporate a time dimension appropriate to the use of assets.

For example, 24,000 litres per day;

10,000 calls per day;

57 patients per session;

Etc.

Capacity can be defined as the maximum

possible output in a given time.

How capacity and demand are measured

Design capacity

168 hours per week

Effective capacity

109 hours per week

Planned loss of 59 hours

Actual output – 51 hours per week

Avoidable loss – 58 hours per week

Efficiency

Actual output

Effective capacity

=

Utilization

Actual output

Design capacity

=

Definitions…..

design capacity

effective capacity

actual output

planned loss

Unplanned loss

utilisation = actual output

design capacity

efficiency = actual output

effective capacity

The THEORY

The ACTUAL or FACTS

Overall equipment effectiveness OEE = A x P x Q

Todays agenda

What is capacity management?

How are demand and capacity measured?

How are the demand side / supply side managed?

How can Operations understand the consequences of their capacity management decisions?

Is capacity the ultimate barrier to growth?

Is all capacity the same?

Capacity as binary decision

Expansion & Contraction

Transitional or

“Lumpy”

Does capacity limit growth?

Why is growth so hard to achieve?

Why are Construction firms started by brothers

e.g. Barrat Homes took over Greensitt Bros…

8 Sibling-Run Businesses to Celebrate #NationalSiblingsDay

Unit cost curves for individual truck service centres of varying capacities

Copyright © 2019, 2016, 2013 Pearson Education, Inc. All Rights Reserved

Repeated incurring of fixed costs can raise total costs above revenue

Copyright © 2019, 2016, 2013 Pearson Education, Inc. All Rights Reserved

Factors affecting capacity

Operations resources

Availability of capital

Cost structure of capacity increments

Economies of scale

Quality / flexibility of capacity

Market requirements

Forecast level of demand

Changes in future demand

Uncertainty of future demand

Consequences of over / under supply

Capacity management should be integrated across levels as each level constrains what can be done in the level below and can feedback to the level above

Understanding demand and managing capacity

Supply of products

and services

The operation’s resources

Demand for product and service

The operation’s customers

The activities which

reconcile supply and

demand

Capacity

Demand

Capacity Management

Capacity management: matching supply and demand

Ops Manager’s challenge:

to optimise utilisation of resources such that the operation achieves:

high levels of quality and customer satisfaction even when busy

without wasting resources during quiet periods

If there’s one way to screw up an operation it is by getting a long term capacity management decision wrong:

affects QUALITY, FLEXIBILITY, SPEED, DEPENDABILITY & COST

and hence PROFIT AND GROWTH

I have chosen to focus on staff scheduling because in the service sector (for-profit and public) it is increasingly becoming:

the critical capacity management issue

the key constraining factor on the operation

EXAMPLES of industries where there are shortages? See next page

WHY?

Staff shortages in many key professions

declining working population

strong economy: people refusing to work in low paid public sector

global labour markets: teachers, nurses, doctors choosing to work elsewhere for more pay

in public sector people have come to ‘expect’ early retirement over 15 yrs.

Capacity Management framework

Capacity Management, Demand and Forecasting

Understanding patterns of demand is critical successful capacity management.

Qualitative approaches to forecasting include panels, Delphi method and scenario planning (p360).

Quantitative approaches include Time series analysis, moving average forecasts, exponential smoothing and causal

models (360-p367)

Big Data

Better forecasting Vs. Better responsiveness

“It’s important for forecasts to be as accurate as possible. We cannot plan operations capacity otherwise. This invariably means we end up with too much capacity (thereby increasing costs), or too little capacity (thereby losing revenue And dissatisfying customers)”.

Vs.

“Demand will always be uncertain, that is the nature of demand. Get used to it. The only way to satisfy customers is to make the operation sufficiently responsive to cope with demand, almost irrespective of what it is”.

A third way – compromise?

What is this a picture of ??

Demand side management

Peak pricing – holidays

Promotion

Reservation and appointments

Creating an alternative offering?

A system for managing advanced reservations through pricing to maximize profitability.

Commonly used in many sectors with fixed capacity, such as hotels and airlines.

Friday, 2 nights, Standard Room, 150€

Monday, 2 nights, Deluxe Room, 250€

Monday, 1 night, Deluxe Room, 300€

Saturday, 4 nights, Standard Room, 100€

Revenue (Yield) Management

Ways of reconciling capacity and demand

Level capacity

Demand

Capacity

Chase demand

Demand management

Capacity

Capacity

Demand

Demand

Base level of capacity should reflect the relative importance of the operations’ performance objectives

Level Vs. Chase capacity plan

Netflix Vs Blockbuster

Blockbuster had more resources – shops, WoM, new release volume

Netflix – DVD oriented – introduced an inhouse recommendation system to push older films, utilise back catalogue and reduce pressure on new release volume

Pursued relationship with customers/users

Production studios. Netflix secured investments for projects such as ‘Arrested development’ after the success of their first original series, ‘House of cards’. Unlike the competitors Netflix was able to provide more accurate recommendations with customer reviews by having more subscribers.

Netflix managed to increase the value of their product to their customers. They identified that despite the widespread availability of Blockbuster stores, and their catalogue of up-to-date films, that there were pain points for customers that they could exploit and provide value for customers from.

Their starting point was using DVDs, which were a new technology that was becoming more popular, and they avoided VHS cassettes which were popular at that time. The introduction of DVDs allowed them to mail films to their customers, which was added value for customers, as they did not have to go in person to collect their films, and as a result there was no in store rental from Netflix. Furthermore, Netflix quickly realized that the pay per rental model and late fees were a pain point for customers. They addressed this by adopting a monthly subscription model without late fees, which not only

differentiated their product from Blockbuster and the Mom & Pop shops, but also potentially lowered their price due to the lack of late fees (Which were a huge source of profit for Blockbuster). Even by this point Netflix had a huge advantage in terms of differentiation and price, but it only got worse for Blockbuster as Netflix continually improved their service. They decreased the time to send and return movies through the services of the USPS, they acquired more content for their library and eventually even started producing their own original series and movies. Even by the time Blockbuster realized that their value offering was significantly inferior, and tried to replicate Netflix, Netflix kept innovating their offering with the introduction of video streaming. By this point Blockbuster had lost out and could not compete with either price or product to keep on finding new ways of value creation. Netflix developed warehouses in various parts of the country to speed up delivery times to enhance customer value.

Volatility in demand vs. volatility in supply

J

F

M

A

M

J

J

A

S

O

N

D

tonnes per month

: inventory built up in anticipation of future demand

Level Capacity Plan

Level Capacity strategy – inputs are kept constant during periods of low demand

to create inventory to meet periods of high demand

Hide and just draw on the white board

J

F

M

A

M

J

J

A

S

O

N

D

room nights sold

: capacity under-utilised

Level Capacity Plan

In service operations, the level capacity plan may not be ideal

J

F

M

A

M

J

J

A

S

O

N

D

Chase Demand strategy – inputs are adjusted so that outputs match demand

units per month

: capacity throughout the year

Chase Demand Strategy

,

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Slide title – Please use Arial, size 30 Please do not change the formatting of this slide. Remember to keep your slides brief. Only include key points of prompts on the screen. Retain the formatting set out here. Elements of the slide are aligned as per the brand guidelines. If emphasis of one or two words is called for then bold text is permitted, though use this sparingly. For more information about our editorial style and to download the latest templates, visit: londonmet.ac.uk/brand.

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Master of Business Administration Session 7 Lean and Quality Management Professor Nigel Caldwell

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Agenda Once upon a time in mass production land Synchronised flow The four key elements of lean Lean tools What is lean? Does lean work? N.B. statistical process control comes later

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“ Defects are not free, someone makes them and gets paid for the privilege” W. Edwards Demming Quality Guru

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Total Quality Costs Failure costs Appraisal costs Prevention costs Increasing quality costs Increasing ability to meet customer requirements Investment in Prevention leads to a Decrease in Total Quality Costs

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Nissan factory Yokohama Japan circa 1954 Austin A40 Somerset celebrations of the first model built in Japan from parts supplied by Longbridge , Birmingham, UK

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Lean – born in Japan out of necessity 1945 – End of WW11 Toyota faces a daunting prospect: How to compete against Western Auto Giants entering the Japanese market? Kiichiro Toyoda to Taiichi Ohno “ Catch up with US in 3 Years ” Ohno ’ s challenge: How to design a production system exploiting the central weakness of mass production Japan ’ s dilemmas: Small & fragmented market, depleted workforce, scarce natural resources, little capital Lean evolved as a response to this challenge over a number of decades

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Upfront investment : Japan vs the US Contrast between Japanese and USA’s traditional approach to NPD Time % Resources Concept development Design & prototyping Manufacturing & assembly Trials Ramp-up Launch Japan USA

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Design Flexiblity and Cost of Design Changes High Low Time Flexibility in design Cost of design changes Involving Suppliers in New Product Development style.visibility ppt_w ppt_h style.visibility ppt_w ppt_h style.visibility ppt_w ppt_h style.visibility ppt_w ppt_h style.visibility ppt_w ppt_h style.visibility ppt_w ppt_h style.visibility ppt_w ppt_h style.visibility ppt_w ppt_h style.visibility ppt_w ppt_h style.visibility ppt_w ppt_h style.visibility ppt_w ppt_h

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Traditional & concurrent NPD From sequential to concurrent : lead time reduction Strong influence from Japanese auto industry By 1990 Japan had a NPD lead-time advantage of between 12 -18 months* Concept generation Product planning Advanced engineering Product engineering Process engineering Pilot run Time Stages

,

Module Handbook

Module Title:

Delivering Digital Business

Module Code:

MN7030SR

Module Leader:

Prof KOH Kee Lee

Prof (Dr) Alvin Chan

Session: 2024/25

Teaching period: Spring, March 2024

Pre-requisites: None

Canvas URL: https://stanfort.instructure.com

1. Teaching team

Details of staff teaching on the module

Name

Role

Office

Email

Professor KOH Kee Lee

Dean, EDP

Level 11, Stanfort Academy

[email protected]

Professor (Dr) Alvin CHAN

Senior Lecturer

Level 11, Stanfort Academy

[email protected] sg

2. Module Summary and Description

A business adds value through its operations, which today are typically highly dependent on the use of digital technology to link together organisations within the value network, connect with customers, improve delivery, personalise products and services, and match demand and supply. It is vital that managers and leaders understand both how business operations are designed, managed and improved, and the relationship between new product/service development and operations.

The potential for AI, the Internet of Things, big data and robotics to further increase the use of technology in the operational domain is already clear, whether using AI in in a legal process or robots to make burgers. An understanding of the links between technology and operations is critical for anyone aspiring to be a business manager, owner or entrepreneur. The course provides conceptual, analytical and practical insights into the effective management of operations in all organisations, in both the private and the public sectors. The course is concerned with large and small organisations from all over the world.

Throughout the course of the module consideration will be given to the need for businesses to reduce their impact on climate change and to operate in a sustainable and ethical manner.

The module aims to: • build knowledge and understanding of the key challenges of building and managing operations and technology systems • strengthen awareness of the importance of reducing contributions to climate change and the current and emerging means to achieve this goal in business operations • build knowledge and understanding of the role played by people in operational delivery including Lean and Agile working • equip students to be able to analyse and recommend improvements to the operation of a business system, whether a start-up or a well-established enterprise

Module Learning Outcomes

This module asks a fundamental question – how do organisations create and deliver value?. The module content is provided through traditional lectures, in class simulations and activities, group work and critically through independent learning. Students must study the core textbook (see weblearn) in addition to attending sessions; simply attending the session will not cover the depth of material to pass a course at this level.

On successful completion of the module students will be able to:

· Learning outcome 1 (LO1) Critique key practices and theories within the areas of operations management, service operations, and process management. 

· Learning outcome 2 (LO2) Critically evaluate the contribution of operations management and information systems to a business organisation’s performance and strategic aims

· Learning outcome (LO3) Critically evaluate the business operations implications of current and emerging digital technologies as opportunities and threats

Module Syllabus/Content

The syllabus covers the physical and digital creation and delivery of value through Operations Management, covering

· process management,

· supply chain management,

· lean operations and quality management,

· Inventory, capacity and Enterprise resource management,

· innovation, new product development,

· risk and knowledge management.

Examples and teaching materials are drawn from digital and analogue organisations, from the public, private and third sectors. We are concerned with the general principles of creating and delivering value, regardless of sector.

3. Indicative weekly teaching programme

The indicative weekly programme shows the topic likely to be covered in each teaching week, please note that the precise order can change. Check your Weblearn module for up to date information.

To view the time, date and location of class see your personal timetable available at

https://student.londonmet.ac.uk/timetable

LESSON

INDICATIVE CONTENT

A

Directing digital operations

1

Fundamentals of Operations

2

Ridge Farm Glider case

3

Designing, mapping and improving Processes

B

Developing digital operations

4

Value creation: Manufacturing/SC

5

Value creation; Services

6

Value creation: Digital Networks

C

Delivering digital operations

7

Planning & control: Inventory and ERP systems

8

Supply chain Management

9

Assessment 1 Group presentations between 22 – 29 April 2024 (to be advised by the lecturer)

D

Designing digital operations

10

Lean operations and Quality Management

11

Innovation, Design and Technology enablement

12

Managing for Value creation in Projects, Knowledge Management and Resilience, Review and Reflections

Assessment 2 due on 18 June 2024 @ 11.59pm

To pass the module you must achieve an overall minimum mark of 50%. If you pass the module on re-assessment, the component you resit will be capped at a pass mark level of 50%

4. Reading lists

Core text:

Slack, N. and Brandon-Jones A. (2020). Operations Management. Pitman, 9th edition.

General

Caldwell, N.D., Roehrich, J. K., & George, G. (2017). Social Value Creation and Relational Coordination in Public-Private Collaborations Journal of Management Studies , Vol. 54(6), 906–928 PDF on Google Scholar

Ihssan Jwijatia, I., Bititci, U.S., Caldwell, N.D., Garengo, P., Dan, W. (2021). Impact of national culture on performance measurement systems in manufacturing firms. Production Planning and Control, in press,   https://doi.org/10.1080/09537287.2022.2026674

Granovetter, M. (1973). The Strength of Weak Ties, American Journal of Sociology, Vol. 78(6), (May, 1973), pp. 1360- 1380 PDF on Google Scholar

tabell, C.B. and Fjeldstad, O.D. (1998), “Configuring value for competitive advantage: on chains,shops, and Networks”, Strategic Management Journal, Vol. 19(5), pp. 413-437 PDF on Google Scholar

Services

Heskett, J.L., Jones, T.O., Loveman, G.W., Sasser, W.E. and Schlesinger, L.A., (1994) Putting the Service Profit Chain to Work, Harvard Business Review Mar/Apr, 72, 2,164-170 PDF on Google Scholar

Vargo, S.L., Lusch, R.F. (2004). Evolving to a New Dominant Logic for Marketing. Journal of Marketing, Vol. 68(1), Jan, pp. 1-17 PDF on Google Scholar

Vargo, S.L., Lusch, R.F. (2008). Service-dominant logic: continuing the evolution. Journal of the Academy of Marketing Science. Vol.36, pp1–10 PDF on Google Scholar

Strategy

Berry, W.L., Hill, T. and Klompmaker, J.E. (1999) Aligning marketing and manufacturing strategies with the market, International Journal of Production Research, 37, 16 , pp 3599-3618 

Dyer, J.H. and Singh, H. (1998), “The relational view: cooperative strategy and sources of inter

organizational competitive advantage”, Academy of Management Review, Vol. 23(4), pp. 553-560 PDF on Google Scholar

Supply Network Management

Kim, Y., Yi-Su, C., Linderman, K. (2015). Supply Network disruption and resilience. Journal of Operations Management, Vol.33-34, pp43-59

Lamming, R., Johnsen, T., Zheng, J. and Harland, C. (2000) An initial classification of supply networks, International Journal of Production and Operations Management, 20, 6, 675-691

Han, Y., Caldwell, N.D., Ghadge, A. (2020). Social network analysis in operations and supply chain management: A review and research agenda. International Journal of Production and Operations Management, Vol. 40(7/8), pp. 1153-1176

Procurement

Caldwell, N.D. Walker, H., Harland, C., Knight, L.A., Zheng, J., Wakeley, T. (2005). Promoting Competitive Markets: the role of Public Procurement. Journal of Purchasing & Supply Management, Vol.11, (5&6), September-November, 242-251

Caldwell, N.D., Howard, M. (2014). A critical evaluation of contracting for complex performance in markets of few buyers and few sellers: the case of military procurement. International Journal of Production and Operations Management. Vol. 34(2), Feb, p270-294

Kraljic, P. (1983). Purchasing must become supply management, Harvard Business Review, pp109-117 Definitely used the Library, internet version appears translated into Chinese.

Mapping and Improving Processes

Hammer, M. (1990) Regineering work: don't automate obliterate . Harvard Business Review, July-August,

Capacity Management

Guerrier, Y. and Lockwood, A. J. (1989) Managing Flexible Working in Hotels, The Service Industries Journal, 9, 3, 406-419

Lean Operations

Aitken, J., Childerhouse, P. Christopher, M. And Towill, D. (2005) Designing and managing multiple pipelines, Journal of Business Logistics, Vol. 26 (2), pp 73-96

Hines, P. Holweg, M. and Rich, N. (2004) Learning to evolve – A review of contemporary lean thinking. International Journal of Operations and Production Management, 24 10, 994-1011

Holweg, M. (2007). The genealogy of lean production. Journal of Operations Management, 25, pp420–437 PDF on Google Scholar The best.

Inventory Management

Berry, W.L. and Hill, T. (1992) Linking Systems to Strategy, International Journal of Operations and Production Management, 12, 10, 3-15

Hawking, P. (2007) Implementing ERP Systems Globally: Challenges and Lessons Learned for Asian Countries, Journal of Business Systems, Governance, and Ethics, 2, 1, 21-32

Quality Management

Sousa, R. and Voss, C.A. (2002) Quality management revisited: a reflective review and agenda for future research, Journal of Operations Management, 20, 91-109

Terziovski, M., Power, D. and Sohal, A.S. (2003) The longitudinal effects of the ISO 9000 certification process on business performance, European Journal of Operational Research, 146, 3, 580-595

Servitisation

Baines, T., Lightfoot, H., Peppard, J., Johnson, M., Tiwari, A., Shehab, E. and Swink, M. (2009),

“Towards an operations strategy for product-centric servitization”, International Journal of

Operations and Production Management, Vol. 29 No. 5, pp. 494-519

Smith, L., Maull, R. and Ng, I.C.L. (2014), “Servitization and operations management: a service

dominant-logic approach”, International Journal of Operations and Production Management,

Vol. 34 No. 2, pp. 242-269.

Sousa, R. and de Silveira, G.J. (2019) “The relationship between servitization and product

customization strategies”, International Journal of Operations and Production Management,

Vol. 39 No. 3, pp. 454-474

Supply Chain

Ghadge, A. Dani, S., Ojha, R., Caldwell, N. D. (2017). Using risk sharing contracts for supply chain risk mitigation: A buyer-supplier power and dependence perspective . Computers & Industrial Engineering. Vol. 103, 01.2017, p. 262–270

Fisher, M.L. (1997). What is the right supply chain for your product? Harvard Business Review, March-April, pp105-116 PDF on Google Scholar

Kim, Y. and Choi, T.Y. (2015), “Deep, sticky, transient, and gracious: an expanded buyer-supplier

relationship typology”, Journal of Supply Chain Management, Vol. 51(3), pp. 61-86

Lee, H.L., Padmanabhan, V., Whang, S. (1997). The Bullwhip Effect in Supply Chains. Harvard Business Review, Vol. 38, No. 3, pp93-102 PDF on Google Scholar

Outsourcing

McIvor, R. (2009). How the transaction cost and resource-based theories of the firm inform outsourcing evaluation. Journal of Operations Management . Volume 27, Issue 1, January 2009, Pages 45-63 PDF on Google Scholar

Classic article combining TCE, RBV and outsourcing

Arnold, U. (2000). New dimensions of outsourcing: a combination of transaction cost economics and the core competencies concept. European journal of purchasing & supply management, Volume 6, Issue 1, March, Pages 23-29 PDF on Google Scholar

Transaction Cost Economics and Supply Chain / RBV

Williamson, O.E. (1975). Economic Organization: The Case For Candor, Academy of Management Review  VOL. 21, NO. 1 |,

Williamson, O.E. (2005). Transaction cost economics and business administration . Scandinavian Journal of Management Volume 21, Issue 1, March 2005, Pages 19-40 PDF on Google Scholar

Williamson, O.E. (2008). OUTSOURCING: TRANSACTION COST ECONOMICS AND SUPPLY CHAIN MANAGEMENT, Journal of supply chain management, 44(2), pp5-16 PDF on Google Scholar

Resource Based View / Capabilities

Barney, J.B. (1991). Firm resources and sustained competitive advantage. Journal of Management , 17(1) pp99-120 Not in Library but PDF on Google Scholar

Barney, J.B. (1999). How a firm's capabilities affect boundary decisions. Sloan Management Review, 40, pp137-145 PDF on Google Scholar

TEECE, D.J., PISANO, G., SHUEN, A. (1997). DYNAMIC CAPABILITIES AND STRATEGIC MANAGEMENT. Strategic Management Journal, Vol. 18:7, 509–533 (1997) PDF on Google Scholar

Wernerfelt, B. (1984)  A resource‐based view of the firm. Strategic management journal, 5(2), pp171-180 PDF on Google Scholar

5. Academic Integrity and Plagiarism

Academic integrity requires honesty in your studies. You should not present another person’s sentences or ideas as your own work. You should clearly identify quotations through the use of quotation marks and references to the sources. Failure to adhere to these academic standards may lead to allegations of Academic Misconduct, which will be investigated by the Student Casework Office.

Academic Misconduct covers a variety of practices, such as:

· Plagiarism: copying another person’s ideas or words and presenting them as your own work, without the use of quotation marks and/or references;

· Self-plagiarism: resubmitting, in part, or in entirety one of your assignments for another piece of work; Inventing, altering or falsifying the results of experiments or research;

· Commissioning or contracting another person to complete an assessment;

· Colluding with others in the production of a piece of assessed work which is presented as entirely your own work;

· Cheating in an exam (for example, but not limited to taking revision notes into the exam room or copying off another student during an exam).

For full details of Academic Misconduct and how allegations are investigated, see the relevant section of the University’s academic regulations: https://student.londonmet.ac.uk/your-studies/student-administration/rules-and-regulations/academic-misconduct/ .

6. Assessment

All assessments are designed to support your learning and help you develop a deeper understanding of the topics covered in your module.

· Formative assessments provide an opportunity to learn and do not contribute to your grade.

· Summative assessments contribute to your overall mark and grades.

Module Assessments (Summative)

Assessment Methods

Description of Item

% weighting

Week Due

Presentation

Group presentations

30%

15 April 2024

Written assignment

Individual work on the creation and delivery of value by an organisation of your choice.

70%

18 June 2024@1159 hours

7. Assessment Brief

Assessment 1

· This summative assessment for MN7030 is a Group Presentation with your findings delivered in class. The Group Presentation will be recorded for the second marker.

· The presentations will be delivered during the scheduled lesson from 22 to 29 April 2024. A copy of the ppt slides have to be uploaded onto Canvas from 15 April 2024.

· You are required to submit your assessment online access as a PowerPoint file (.pptx).

· Your presentation should not exceed 12 minutes and will be followed by 5 minutes for questions. All group members must contribute equally to delivering the presentation.

· The names of all group members and their student numbers should be on the title page of the presentation.

· A total of 100 marks are available for this module assessment which represents 30% of the total marks for the module.

· A total of 100 marks are available for this module assessment. Each member of the group will receive the same mark unless:

· during the presentation, there are differences in individual contribution. Up to 10 marks are allocated for individual contributions during the presentation.

· no later than 3 days before the presentation, team members raise with the module leader the issue of an individual not meeting their commitments. A reduction of up to 10 marks may be made be made for failure to meet commitments to the group as evidenced in the group meeting minutes.

· There is no requirement for referencing

· The University takes academic misconduct very seriously and seeks at all times to rigorously protect its academic standards. Plagiarism, collusion and other forms of cheating constitute academic misconduct, for which there is an explicit range of graduated penalties depending on the particular type of academic misconduct. The penalties that can be applied if academic misconduct is substantiated range from a reprimand to expulsion in very serious cases and for repeated instances of misconduct. Guidance on preventing plagiarism is available here: https://learning.londonmet.ac.uk/TLTC/learnhigher/Plagiarism/

The brief

Select either one organisation’s application of a new technology, or a new technology itself. Critically evaluate the business operations implications for our personal and/or business lives of this emerging technology. Critically evaluate the implications of adopting this new technology in terms of opportunities and threats.

N.B. be sure to include something about the environmental and sustainability issues around the technology, and ethical issues if relevant.

Presentation Structure

You should structure your presentation as follows:

· Title page

· Group member list

· Executive Summary

· Introduce your organisation/technology

· What/how does it change our business or personal lives

· Opportunities/Threats of adoption

Assessment 2

· This summative assessment 2 is for MN7030 Digital Business Delivery. Some of the general points for this assessment are given below:

· The deadline for submission FOR ALL STUDENTS REGARDLESS OF COHORT is 11.59pm on 18 June 2024.  Please note that late submissions will not be marked

· You are required to submit your assessment via online access. Hard copies or any other digital form of submissions (e.g. via email) will not be accepted. 

· For this coursework, the submission word limit is an absolute maximum, of 2,500 words. The cover sheet, table of contents, executive summary, numerical tables, diagrams, references, appendices, and annexes are included within the 2,500 words count calculations. You must specify the total word count on the front page of your report. Sticking to a strict word limit is difficult and an important skill for you to acquire, so make sure that you write in a concise and focused manner.

· Your report should be typed font size 12 and 1.5 line spacing with Arial or Times New Roman. You must include a word count at the start of the report.

· Do not put your name or contact details anywhere on your submission. You should only put your student number on the cover page to ensure your submission is recognised in the marking process. 

· A total of 100 marks are available for this module assessment which represents 70% of the total marks for the module.

· All your references must have correct citations in the main body text and a complete reference in the list of references using the Harvard Referencing Format (see https://student.londonmet.ac.uk/library/subject-guides-and-research-support/referencing-and-copyright/referencing/ for guidance).

· The University takes academic misconduct very seriously and always seeks to rigorously protect its academic standards. Plagiarism, collusion, and other forms of cheating constitute academic misconduct, for which there is an explicit range of graduated penalties depending on the particular type of academic misconduct. The penalties that can be applied if academic misconduct is substantiated range from a reprimand to expulsion in very serious cases and for repeated instances of misconduct. Guidance on preventing plagiarism is available here: https://learning.londonmet.ac.uk/TLTC/learnhigher/Plagiarism/

The Brief

Select an organisation that you can apply what you are learning on this course, and research relevant articles, you should have at least 10 reference sources and higher marks will go to the use of good quality operations and information systems journal references. This could be a service operation, such as a coffee shop, project and construction companies, other retail or distribution, transport or manufacturing operation but it has to be one where you can identify the contribution of operations management. Students commonly select companies from the following list – but you may want to do something more original such as an organisation you have worked for, or admire such as an independent retailer of coffee shop: Tesco, Amazon, Toyota, ZARA, Starbucks, McDonald’s KFC etc. More original choices usually produce higher marks but well known organisations can be safer – remember our discussions of trade offs!

Note: If you pick firms in a complex technology industry select a part of the industry not the whole supply chain otherwise your work will be too broad and lack analytical depth. EG, you might choose Apple, but only one part e.g. customer facing retail, manufacturing or supply chain, but not all!.

1.1 Required in your report:

First study again Learning outcomes 1 and 2. Then study the assignment marking scheme below (section 3) are two main parts should be answered in your report. Note that beyond the normal requirements of a report (an executive summary, good structure and conclusions/recommendations) the core of the marks are for e valuating the objectives of the selected organisation. You might discuss aspects of operations and digital strategy, goals and objectives, contribution to competitive priorities, order qualifiers/winners, customers, and technology. Flowing on from this analysis, in a strategic sense what is operations and digital management expected to deliver? Therefore what is the organisation’s operations and digital management required to deliver? How does Operations and technology management translate these organisational goals into tangible outcomes and processes?

Essentially address the question how does the operation management of your organisation deliver on the strategy? What are the opportunities and barriers of implementing operations management in your chosen company?

8. Grading criteria

Grade

Indicative mark range

Code

Pass

50-100 %

P

Reassess

<50 %

R

Level 7 Generic Grade Descriptions

Mark

Achievement level

Distinction

85-100%

a) Outstanding work showing extensive knowledge and understanding of an extensive range of relevant operations management and digital management trends, scenarios, issues, concepts, theories and data. Exceptional ability to analyse, synthesise, and evaluate.

b) Solutions and recommendations demonstrate strong ethical appreciation and deep understanding of the need for corporate responsibility.

c) Evidence of extensive reading, study and sense making beyond the course content, and of independent thought.

d) Writing that is fluent, clear, concise and grammatically correct. Tables, diagrams and other figures are highly effectively in supporting the text and presenting key messages.

e) Numeric analysis that is complete and free from errors with application of methods that may be insightful or original 

f) A submission that is focused and relevant to the task, comprehensive, accurate, and presented in a very professional manner. Excellent use made of digital technology.

g) Demonstrates strong ability to pursue research at Doctoral Level.

h) Comprehensive, error free citations and reference list.

70-84%

a) Excellent work showing extensive knowledge and understanding of a considerable variety of operations management and digital delivery management trends, scenarios, issues, concepts, theories and data. Good analysis, synthesis, and evaluation.

b) Solutions and recommendations demonstrate ethical appreciation and awareness of the need for corporate responsibility.

c) Evidence of substantial reading, study and sense making beyond the course content and of independent thought.

d) Writing is fluent, clear, concise and grammatical. Strong use of tables, diagrams and other figures in supporting the text and presenting key messages.

e) Numeric analysis that is complete and mostly free from errors with appropriate application of methods. 

i) A submission that is relevant to the task, comprehensive, accurate, and presented in a well-structured and organised manner. Good use made of digital technology.

j) Demonstrates the ability to pursue research at Doctoral Level.

k) Comprehensive citations, and correct use of the Harvard style in the reference list.

Merit

60-69%

a) Good work showing wide knowledge and understanding of an extensive range of relevant business trends, scenarios, issues, concepts, and theories. Some analysis, synthesis, and evaluation.

b) Ethics and corporate responsibility questions are considered.

c) Questions of ethics and corporate responsibility are addressed appropriately.

d) Reference made to relevant course material with evidence of some reading, study and sense making beyond the course content and some independent thought.

e) Writing is clear, mostly concise, and has few grammatical errors. Good use of tables, diagrams and other figures in supporting the text and presenting key messages.

f) Numeric analysis that is complete and mostly free from errors with relevant and effective application of methods. 

g) A submission that is relevant to the task though less than completely comprehensive, is mostly accurate, and is well presented. Mostly good use of digital technology.

h) Effective use of citations and a complete reference list. Some minor errors in use of the Harvard style

Pass

50-59%

a) Adequate work showing reasonable knowledge and understanding of relevant business issues, concepts, and theories. Limited analysis, synthesis, and evaluation.

b) There is some clear but limited consideration of ethics and corporate responsibility.

c) Little or no evidence of reading, study and sense making beyond the course content and little or no independent thought.

d) Writing is less than clear, is not concise and has some grammatical errors. Some use of tables, diagrams and other figures in supporting the text and presenting key messages.

e) Numeric analysis that is mostly complete and free from significant or critical errors with appropriate application of methods

f) A submission that is mostly relevant to the task and reasonably accurate, but not very comprehensive and with some errors and shortcomings of presentation, structure and organisation. Basic use of digital technology in the creation and presentation of the work.

g) Adequate citation and reference list. Some errors in use of the Harvard style and some missing citations.

Fail

40-49%

a) A weak piece of work showing only limited knowledge and understanding of course content with substantial errors or omissions. Mainly descriptive with little or no analysis, synthesis and evaluation, and no independent thought.

b) Ethical and corporate responsibility issues are not considered.

c) Evidence of a range of sources but with reliance on inappropriate sources without critical evaluation.

d) Writing is not clear and has frequent grammatical errors.

e) Numeric analysis that is mostly complete but contains errors with significant effect, or methods that are applied inappropriately 

f) Much of the submission is not relevant to the task. Lacking in professionalism, weak presentation, poorly structured and organised. Ineffective use of digital technology in the creation of the work.

g) Limited citation and reference list.

30-39%

A poor piece of work with extensive errors and omissions, badly written and ungrammatical.

A little relevant material but poorly presented with little evidence of understanding. Weak use of digital technology.

0-29%

A very poor piece of work lacking in understanding and with serious errors and omissions but

with evidence of some knowledge vaguely relevant to the question.

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