Using your Wall Street Journal subscription, select an article about the current economic conditions and trends regarding a changing interest rate environment. How would bond values change over time? As a bond investor, what measures would you take to manage rate risk based on current economic conditions and the current interest rate trends? Select an article to justify your position.

 Analyzing the impact of dividend policies on shareholder value and evaluate the use of financial derivatives to manage corporate risk.

Overview

A good marketing plan needs to translate into quantifiable measures. Without such quantification, a plan will often fall apart. Thus, defining objectives and respective key performance indicators (KPIs) to measure the effectiveness of the plan is essential.

Your CMO has asked you to create a strategic marketing plan and share it with other regional marketing directors, so that each park follows a similar strategy. Considering the different challenges in each park, the marketing objectives must be broad enough to address each park’s challenges, with minimum or no customization.

Defining the marketing objectives and relevant KPIs will help you, the other regional marketing directors, and the CMO to pre-assess the effectiveness of the plan you have proposed and to address gaps, if any.

Prompt

Create a PowerPoint presentation for the CMO and your fellow regional marketing directors in the course scenario. The goal of this presentation will be to share marketing objectives, associated success criteria, and methods to monitor and measure the results.

Specifically, you must address the following criteria:

1. Identify two SMART objectives (Slides 1)
   • Choose two of the marketing methods identified in Milestone Two and identify SMART objectives for each.
   • Begin this part by restating the identified marketing strategies and then state the SMART objectives. How does each objective align with the SMART framework?
2. Identify two KPIs—one for each marketing objective—to measure the success of the marketing strategies (Slides 2–3).
   • What are your reasons for choosing each KPI?
3. Determine two methods to monitor the results of the identified KPIs (Slides 3–4).
   • Why have you chosen these methods?
4. Describe the feedback loops to be implemented in this case (Slides 5-6).
   • Identify the specific feedback loops you will monitor and how often.
   • How should results be reported to the key stakeholders needing this information?

What to Submit

Submit a narrated PowerPoint presentation with 6 slides.. Consult the Shapiro Library APA Style Guide and FAQ: Where Can I Find Information on APA Style and PowerPoint Presentations for more information.

Note: In addition to the text on the slides, remember to include precise and extensive speaker notes should be used to address all the critical elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your speaker notes.

Executive Summary

It is an abstract of what the reader is about to read. It will be presented before the main sections of the plan. Key elements include: 

· A measurable goal for your marketing plan and how your marketing plan’s success will be evaluated in quantitative outcomes

· A mission statement that is a standalone paragraph that represents your organization’s purpose

· A brief paragraph that shares specifics about each of the sections that follows.

Briefly reference the current market situation as it relates to your product/service and organization and outlines the opportunity. Point out key success factors and/or major pitfalls you plan to avoid. Reference major actions, changes or trends you anticipate over the next three years and how these will impact your marketing strategy.

Submission, APA, 2 pages (only) synopsis

 Visit the _________ website and select two documents or articles about fundraising issues to discuss. Can you identify issues that are specific to nonprofit organizations? Which do you think is/are the most critical for a nonprofit to resolve? 

Submission, APA, 3 paragraphs