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  • Word count: 1500-1700 words
  • You may want to include graphics to make your reasoning a more visual and explica've
  • The in-text References and the Bibliography have to be in Harvard’s cita'on style.
  • Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
  • It assesses the following learning outcomes:
    • Explore key economic theories, models, and trends, and how they impact decision making processes at different levels, vis-s-vis, micro, macro and interna'onal.
    • Analyze the func'oning of the market and the role of business in the interna'onal
    • Interpret various economic indicators across different levels of analysis.
    • Develop lines of arguments linking theories and evidence on global issues.
    • Communicate in an analy'cal way how business, na'ons and interna'onal economic
      sengs are intertwined.
      The overall aim of this case study is to analyze the internaAonal business strategy of a company of your choice (preferably from your country or from a country that you know well).
      In order to achieve this aim, you need to address the following issues:

1. Cri'cally analyze the recent economic performance (since 2000) of your country. You should use the following indicators.

  1. GDP and Trade to GDP since 2000.
  2. Infla'on since 2000


Sensi'vity: Internal



Cri'cally analyse the market structure of the industry in which your selected firm operates. To describe the market structure, your report must address the following ques'ons:

  • –  Provide performance details on your selected firm, key data and financial informa'on.
  • –  What type of market structure does your industry resemble? (e.g. Perfect compe''on, monopolis'c compe''on, oligopoly, monopoly).
    You must support and jusAfy your answers.
    Explain the interna'onal strategy of the company using one of the models studied in this course.

iv. Provide an evalua'on of poten'al strategies for the firm that will enable them to overcome the poten'al challenges.


c. d.

Currency and exchange rate against euro (or dollar. Has this country a floa'ng exchange rate? Briefly compare the different exchange rate regimes.

What are the leading exports and imports of this country in terms of value?

  • –  Is there a paaern? That is, in what kinds of goods does it look like the country might have a compara've advantage?
  • –  Which trading partners are most important to this country? This can be measured in terms
    of total exports, total imports, or total exports plus imports.
  • –  Which countries have the largest trade deficits and trade surpluses with this country?

Recommended data source:

The WTO has extensive data on country trade and tariffs. Their main sta9s9cs page is: h<ps:// www.wto.org/english/res_e/sta9s_e/sta9s_e.htm. Their useful publica9on, Trade Profiles, is linked to that page or you can find it directly at: h<ps://www.wto.org/english/res_e/publica9ons_e/ trade_profiles20_e.htm.

Sensi'vity: Internal


Sensi'vity: Internal


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