Price Strategy
[WLO: 1] [CLOs: 1, 3, 6]
Instructions:
This week, you will have an opportunity to practice identifying price strategies for six different products and services. Fill out the below table and submit it to Waypoint as the journal requirement for this week.
BUS 330 Principles of Marketing Week 3 Journal
Week 3 Journal
|
Brand, and Product, or Service |
Name Pricing Strategy from Table 5.3 |
Pricing Strategy Definition and Use |
Your Rationale for the Pricing Strategy Selection |
|
Pet grooming and pet spa services for dogs and cats |
|
|
|
|
Custom-made |
|||
|
3 Restaurants’ (of your choice) course dinner menu on Feb 14 of each year. |
|||
|
PearlsAndLavender Hand-made ceramic and brass jewelry offered by a self-employed. |
|
|
|
|
Southwest Airlines The world’s largest low-cost carrier. |
|||
2
