Using your Wall Street Journal subscription, select an article about any publicly traded firm that enjoys a large shareholder base. How has the company incorporated ethics into the financial management practices? Discuss what challenges the firm has encountered (or is likely to encounter) and how it has sustained ethical practices despite internal or external (market) pressures. Frame your response relative to the financial manager’s fiduciary duty to maximize shareholders' wealth. 

Briefly discuss the purpose and role that each type of financial institution (depositary, contractual, and investment) play in the U.S. economy. How do each of these institutions intersect with the various types of markets, i.e., capital, money, spot (cash), derivatives, Forex and Interbank, primary, and secondary (inclusive of OTC)?

Overview

In today’s information age, customers have access to various digital platforms to access and share information. Customers also use these platforms to communicate with service providers, share opinions, and provide feedback. Therefore, it is important for product owners and service providers to be ready with a response plan for all communications over digital platforms.

You are a regional marketing director of a theme park and responsible for designing marketing strategy for the reopening of the park. Each department is helping you with the relevant and required information. As the date of reopening of the parks gets closer, the business intelligence unit of the organization in the scenario has noticed a surge of negative opinions among consumers. This is evident not only on social media platforms but also across a host of other digital media platforms, such as the organization’s websites and other digital information sources. A major cause of concern is that the organization’s ethics are being questioned in most of these negative opinions.

The business intelligence unit has sent a memo to share their concerns. The CMO has asked you to respond to this memo by creating a recommendation report.

Prompt

Write a recommendation report, in a memo format, to the CMO of the organization in the course scenario, describing the strategies to minimize the negative opinion from consumers. Refer to the Business Intelligence Memo to ensure adjustments and additions to the plan for stopping negative publicity. In your memo, emphasize the need for cross-functional effort alignment, crisis management, social media response methods, and CSR communications.

Specifically, you must address the following criteria:

1. Describe how you must now pivot from your previous plan to introduce strategic changes to stop negative publicity.
   • Which two steps will you take to effectively address the negative publicity related to the park re-opening?
2. Describe the cross-functional effort alignment.
   • How can the organization’s sales and operations departments help address the negative publicity?
   • How can you use marketing channels to communicate the safety measures to the customers?
3. Explain how a crisis communication plan can improve the organization’s image, when aligned with ethical practices.
   • How would you use your public relations efforts in crisis communication?
   • How would you use your corporate website for crisis communication?
4. Describe the social media response methods to be used in this scenario.
   • How would you address negative comments?
   • How would you answer the safety-related questions?
5. Describe the corporate social responsibility (CSR) communications strategy in this scenario.
   • What are the key CSR initiatives and policies for the organization?
   • What are the key channels of communicating the CSR initiatives?

What to Submit

Submit a 1- page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Consult the Shapiro Library APA Style Guide for more information.

1. You are the project manager for the health information exchange (HIE) project within your organization. You have been tasked with creating a presentation on privacy and security practices within the HIE for the workforce that will be using the HIE. Based on the recommendations from the textbook on training requirements for HIE use within an organization, create a slide deck presentation that provides training and education on the use of the HIE as it relates to privacy and security of PHI.
2. As the new HIM supervisor, one of the areas of responsibility is the release of information department. Upon reviewing the releases being processed through the department, it was determined that the release of information staff do not understand the basic requirements of an authorization and what makes an authorization valid. You are responsible for educating the release of information staff on what must be filled out on an authorization to make it valid.

a. Determine the main elements that must be completed on the authorization to make it valid and the six reasons an authorization would be considered defective.

1. The organization that you work for just concluded an investigation of a USB thumb drive that was lost and contained a file with the information of 765 patients on it, including their name, address, telephone number, and Social Security number. As the privacy officer, you are required to manage the notification process for the data breach. Complete the following as it pertains to the above data breach:

a.   Describe who would need to be notified of the data breach based and the timeline for the notification requirement.

b.   Compile a list of what should be included in the letter to send to the individuals impacted.

Spend some time reflecting below on where you currently are in your leadership capabilities and write a minimum of 250 words explaining what you have learned about leadership in the course and how you want to develop and improve as you continue your leadership studies and move forward in your field. Review the document “Essential Leadership Competencies” for an overview of the scope of effective leadership capabilities.

2

Vision:

In a minimum of 300 words, briefly articulate your vision for yourself as a leader 3-5 years from now. Where do you want to be? What kind of leader do you want to become?

 Describe a situation from your personal work experience (do not disclose specific names) in which you encountered a toxic leader. Describe the traits that qualify this leader as "toxic" and indicate how the situation could be different if this individual applied the concepts of conscious leadership.