In today’s information age, customers have access to various digital platforms to access and share information. Customers also use these platforms to communicate with service providers, share opinions, and provide feedback. Therefore, it is important for product owners and service providers to be ready with a response plan for all communications over digital platforms.
You are a regional marketing director of a theme park and responsible for designing marketing strategy for the reopening of the park. Each department is helping you with the relevant and required information. As the date of reopening of the parks gets closer, the business intelligence unit of the organization in the scenario has noticed a surge of negative opinions among consumers. This is evident not only on social media platforms but also across a host of other digital media platforms, such as the organization’s websites and other digital information sources. A major cause of concern is that the organization’s ethics are being questioned in most of these negative opinions.
The business intelligence unit has sent a memo to share their concerns. The CMO has asked you to respond to this memo by creating a recommendation report.
Prompt
Write a recommendation report, in a memo format, to the CMO of the organization in the course scenario, describing the strategies to minimize the negative opinion from consumers. Refer to the Business Intelligence Memo to ensure adjustments and additions to the plan for stopping negative publicity. In your memo, emphasize the need for cross-functional effort alignment, crisis management, social media response methods, and CSR communications.
Specifically, you must address the following criteria:
Describe how you must now pivot from your previous plan to introduce strategic changes to stop negative publicity.
Which two steps will you take to effectively address the negative publicity related to the park re-opening?
Describe the cross-functional effort alignment.
How can the organization’s sales and operations departments help address the negative publicity?
How can you use marketing channels to communicate the safety measures to the customers?
Explain how a crisis communication plan can improve the organization’s image, when aligned with ethical practices.
How would you use your public relations efforts in crisis communication?
How would you use your corporate website for crisis communication?
Describe the social media response methods to be used in this scenario.
How would you address negative comments?
How would you answer the safety-related questions?
Describe the corporate social responsibility (CSR) communications strategy in this scenario.
What are the key CSR initiatives and policies for the organization?
What are the key channels of communicating the CSR initiatives?
What to Submit
Submit a 1- page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Consult the Shapiro Library APA Style Guide for more information.
In this course, the learner-faculty assignment will be used for reflection as well as to discuss your preparedness for upcoming weeks. This is a private conversation between you and your instructor, and you are encouraged to explore the concepts presented.
You have already been provided with the target audience for the theme park, and you have already worked on the strategic marketing plan template, which contains a plan to address the park’s reopening needs. Now it is time to move on to aligning your marketing research efforts to further connect with the target audience. The CMO requires you to determine the needed marketing research effort to connect with the target audience and their alignment with the vision, mission, and values of the global park organization. It will be critical to keep the organizational parameters of vision, mission, and values in mind as the strategies are determined and ultimately executed.
Prompt
In this mentor-focused check-in, you will review the Project Guidelines and Rubric (the project is due in Module Nine) and have an asynchronous discussion with your instructor regarding any initial concerns about the same. You will also review the Theme Park Vision, Mission, and Values document and outline the marketing research efforts and how they align with the vision, mission, and values of the organization.
You are encouraged to continue reaching out to your instructor, so any concerns and questions are addressed before the course project is due. Discuss your progress and concerns with your instructor through this video submission.
Address the following criteria:
Refer to the Theme Park Vision, Mission, and Values document and identify the key factors of vision, mission, and values in relation to the strategic direction.
How would the values of the organization influence the marketing strategy?
Describe the market research efforts that should be conducted with your audiences before establishing a strategic direction. Consider what marketing channels are most suitable for the purpose.
Share your expectations and understanding about the course project, including any questions or concerns you have regarding:
Marketing strategy
Methods to monitor results
Marketing objectives and KPIs
Role of a business intelligence department in reporting critical factors impacting marketing
Using outside digital (social) media monitoring firms to report consumer insights, opinions, and concerns
Feedback from previous milestones
If you have any additional questions or require additional support from your instructor, let your instructor know.
A good marketing plan needs to translate into quantifiable measures. Without such quantification, a plan will often fall apart. Thus, defining objectives and respective key performance indicators (KPIs) to measure the effectiveness of the plan is essential.
Your CMO has asked you to create a strategic marketing plan and share it with other regional marketing directors, so that each park follows a similar strategy. Considering the different challenges in each park, the marketing objectives must be broad enough to address each park’s challenges, with minimum or no customization.
Defining the marketing objectives and relevant KPIs will help you, the other regional marketing directors, and the CMO to pre-assess the effectiveness of the plan you have proposed and to address gaps, if any.
Prompt
Create a PowerPoint presentation for the CMO and your fellow regional marketing directors in the course scenario. The goal of this presentation will be to share marketing objectives, associated success criteria, and methods to monitor and measure the results.
Specifically, you must address the following criteria:
Identify two SMART objectives (Slides 1)
Choose two of the marketing methods identified in Milestone Two and identify SMART objectives for each.
Begin this part by restating the identified marketing strategies and then state the SMART objectives. How does each objective align with the SMART framework?
Identify two KPIs—one for each marketing objective—to measure the success of the marketing strategies (Slides 2–3).
What are your reasons for choosing each KPI?
Determine two methods to monitor the results of the identified KPIs (Slides 3–4).
Why have you chosen these methods?
Describe the feedback loops to be implemented in this case (Slides 5-6).
Identify the specific feedback loops you will monitor and how often.
How should results be reported to the key stakeholders needing this information?
Note: In addition to the text on the slides, remember to include precise and extensive speaker notes should be used to address all the critical elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your speaker notes.
QUESTIONS FOR ROOT CAUSE ANALYSIS Participants (job titles): Description of event:
1. What happened?
2. Where did process go wrong? What steps were involved in (contributed to) the event?
3. What are the usual steps in the process(es)?
4. Why do you think it happened? Human Factors
1. What role did human performance play in this event? 2. What human factors were relevant to this case? I.e. fatigue, staff illness, noise, temperature,
scheduling, personal problems, stress, rushing, cognitive errors?
3. Were distractions or interruptions a factor in this case? Communication among staff / Information availability
1. Was communication adequate and timely in this event?
2. Are there obstacles to communication relating to this event?
3. Was the needed information available, accurate, and complete?
4. Was patient identification an issue in this case?
5. Does the medical record documentation adequately provide a clear picture of what happened?
6. Were there issues related to continuity of care?
Aspects of care and care planning:
1. What issues related to physical or behavioral assessment were a factor in this event?
2. What policies or procedure relate to the level and frequency of observation and monitoring?
3. Did the level and frequency of patient observation or monitoring meet standard of care?
4. What issues relating to philosophy of care or care planning had an impact on this case? Staffing
1. How did staffing levels compare with ideal levels? (Give #s)
2. Was workload a factor in this event?
3. How are staffing contingencies handled? Training/Competency/
1. Were issues relating to staff training or staff competency a factor in this event? Is training provided prior to the start of the work process?
2. Was an individual performing in a situation for which they were inappropriately trained or prepared?
3. How is staff performance assessed? Are competencies documented?
4. Are the results of training monitored over time?
5. Is there a program to identify what training is needed? Supervision of Staff and Credentialing (Includes physicians in training)
1. Was supervision of staff an issue in this case?
2. Was the staff physician involved in the case in a timely way?
3. Are there issues related to credentialing?
Adequacy of Technological Support
1. Was technological support adequate? Equipment / Equipment Maintenance/Management
1. What equipment / products were involved in this case/event?
2. Did equipment / products function properly?
3. Did alarms, monitoring systems function properly? 4. Was equipment used as designed?
5. Has staff been adequately trained in the use of the equipment / products?
6. Was equipment maintenance an issue?
7. Is there a maintenance program? Environmental aspects
1. Was the work area or environment designed to support the function for which it was being used? (i.e space, privacy, safety, access)
2. Does the work environment provide physical stressors for staff? (i.e. temperature, noise, improper lighting)
3. Does the work environment meet current codes, specifications, and regulations?
4. What systems are in place to identify environmental risks?
5. What security systems and processes relate to this event? Were there issues related to security systems and processes?
6. What emergency and failure modes responses have been tested? (safety evaluations, disaster drills, etc?)
Control of Medications: Storage/Access
1. Was storage or access to medications an issue?
Labeling of Medication
1. Was labeling medications (manufacturer or HCMC labeling) an issue?
Leadership: 1. To what degree is the culture conducive to risk identification and reduction?
2. What are the barriers to communication of potential risk factors?
3. How is the prevention of adverse outcomes communicated as a high priority? Other questions:
1. Are there any other factors that influenced this outcome?
2. Were there uncontrollable external factors?
3. What can be done to protect against the uncontrollable factors?
4. What other areas or services are impacted (might have a similar event)?
Communication with Patient/Family 1. Was communication with patient and family adequate?
2. Was there disclosure regarding the untoward outcome, details of the event? Summary of Root Causes and contributing factors:
,
Running head: MEDICATION ERRORS IN THE HEATHCARE SETTING 1
MEDICATION ERRORS 9
Medication Errors in the Healthcare Setting
Student Name
X Community College
NURS 2448 Restorative 2
Melissa Wolff
Due Date
Abstract
This root cause analysis paper focuses on medications errors which occur in the healthcare setting from lack of communication and distractions. These factors are present in a statement where two nurses fail to use communication and are distracted by environmental influences, which overall lead to a medication error which could have caused a sentinel event to occur. Through data collection and analyzing the sequence of events which lead to the error, this paper will examine ways in which evidenced based practice can be implemented to prevent medication errors like this from occurring in the future.
Medication errors cause at least one death every day, and injure approximately 1.3 million people annually in the United States (“Medication Error Report,” n.d.). A medication error can occur at any time during the medication administration process, from when the doctor writes the order to when the patient takes the medication. It is important for those who administer medications to be competent about the medication, while also following the seven rights of medication administration. There are many factors which can lead to medication errors, specifically lack of communication and distractions. Through utilizing evidence based practice, one will be able to learn ways to prevent medication errors from occurring.
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One day while at work I witnessed a medication error occur between two nurses. Sally, one of the residents, suffers from major anxiety which impairs her ability to function normally. As part of Sally’s morning medications, she receives an Ativan along with her other medications. On this particular day, the primary nurse was in charge of passing medications and was also training, which lengthened her medication pass. It takes longer to explain how things are done when training in a new employee. When the primary nurse went to give Sally her pills, Sally refused her medications. Normal protocol when a resident on the memory care unit refuses their medications is to have another staff member attempt giving the medication before documenting a refusal. After Sally refused the medication, the primary nurse called the nurse supervisor to attempt giving Sally her pills. In preventing Sally feeling overwhelmed when taking her pills, the nurse supervisor took just the Ativan out of the medication cup, and left the remaining pills on the medication cart with the primary nurse. The primary nurse placed Sally’s medication to the side on top of the cart, so she was able to get other patients pills started in attempt to stay on track. As the nurse supervisors attempt also failed at giving Sally her Ativan, the nurse supervisor then returned the Ativan to the medication cart to put it back with her other pills. The nurse supervisor dumped the Ativan in another patient’s cup not realizing they were not Sally’s pills, and left in a hurry returning to her work. The primary nurse did not realize this at the time, because one of the Certified Nursing Assistants (CNAs) was talking to them about another issue. After her conversation, the primary nurse went to deliver other patients pills. When they returned, they were again going to attempt to give the Ativan to Sally. When the primary nurse went to take the Ativan out of Sally’s medication cup, the primary nurse realized it was not in her cup and the Ativan must have been dumped into the other patient’s cup, which she just gave. When a medication error occurs, a rapid letter must be sent to the patient doctor explaining what happened, along with starting a 24 hour vital sheet, and corrective action taken for the staff who were involved in the error. All of this could have been prevented with better communication and lack of distraction.
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After reviewing the problem statement, we will now collect data based on the situation to determine the contributing factors which lead to the event. One of the reasons the medication error occurred was due to the primary nurse training in a new employee and already being behind in their medication pass. On top of training, the primary nurse was also on a memory care unit, which can often times be nosey and one can easily become distracted. According to Choo, Hutchinson & Bucknall (2010), environmental conditions such as poor lighting, interruptions and poor communication within teams lead to medication errors. Distractions play a huge role in a person’s work environment and involve events which hinder the medication administration process through sidetracking the nurse’s attention. With the nurse having to talk to the CNA, this was another factor which led to the event. A study by Mayo and Duncan found nurses who were distracted by other patients, co-workers or events happening on the unit reported they made medication errors (Choo et al., 2010). When the house supervisor came to return the Ativan, she was in a hurry to get back to her work, which is why she assumed she had the correct medication cup and proceeded to dump the Ativan in it. According to Judd (2013), failure in communication is the main cause of sentinel events, medication errors, and preventable costs which result in inadequate treatment for patients. Keeping in mind these outcomes from poor communication, it is important to analyze the events which lead to medication errors and determine ways in which they can be prevented.
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After collecting data, we will look at ways in which the communication between the nurses could have been improved and ultimately prevented the medication error for happening. The nurse supervisor could have waited until the primary nurse was done with their conversation with the CNA. This way, the nurse supervisor could ask which medication cup was Sally’s, which would ensure the Ativan was being placed in the correct medication cup. In this case, the nurse supervisor assumed she had the right medication cup and ended up putting the Ativan in another patient’s cup. The nurse supervisor was also in a hurry to get back to her work, which also lead to the medication error occurring. Communication could have been improved through having the primary nurse stopping the conversation with the CNA to make sure the Ativan was put back in Sally’s cup. If active listening was implemented in this situation, the medication error could have been prevented. Nonverbal communication could have been implemented by the nurse supervisor labeling a separate cup with the residents initials and room number (since rooms numbers do not change in this facility), and then the primary nurse could have put the Ativan in the correct cup once they were done discussing a situation with the CNA. In this case, too many people were in charge of the medications which lead to a breech in communication and ultimately resulting in the medication error. Possessing good interpersonal communication skills leads to professional relationships which provide growth in the nursing profession and allow employees to work well together.
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After analyzing the sequence of events which lead to the error, we will look at ways to implement evidenced based practice so future errors can be prevented. In a study done by Flynn, Evanish, Fernald, Hutchinson, and Lefaiver (2016), they implemented the Nurses Uninterrupted Passing Medications Safely (NUPASS) guidelines for nurses to follow while passing medications to decrease the amount of medication errors from occurring. For nurses to not be interrupted during their medication pass, they should don a yellow safety vest before leaving the medication room (Flynn et al., 2016). Not only did they design a vest to wear to alert others the nurse was passing medications, and should not be interrupted, but they also designated a room for those who are passing medications to have a “quiet zone”. Designating a proper administration room for medications would also be beneficial to reduce the interruptions which occurred in the problem statement. This would significantly decrease distractions by allowing the nurse to work in a quite environment and allow them to concentrate and have their attention on dispensing their medications. According to Flynn et al. (2016), implementing a No Interruption Zone (NIZ), would be beneficial by outlining an area on the floor. When a nurse is within the NIZ, no one is to interrupt the nurse. By doing this, one study showed avoidable interruptions decreases from 18 to 3 (83%) on one unit and from 19 to 9 (53%) on another unit after applying the NUPASS guidelines (Flynn et al., 2016). This study greatly supported the use of evidenced based practice to eliminate disruptions pertaining to medication errors.
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After reviewing evidenced based practice for disruptions, we will now use evidenced based practice and look at ways it can improve communication among coworkers. Current research indicates that ineffective communication among health care professionals is one of the leading causes of medical errors and patient harm (Dingley, Daugherty, Derieg, & Persing, 2008). Medication errors are often caused by lack of appropriate communication between staff members which in turn plays a contributing role in adverse events. In a study done by Dingley et al. (2008), they found “using daily briefings was useful in assessing change in clinical workload, and identifying relevant issues of the day, and provided a means to prioritize.” This study also developed a toolkit which can be purchased on the internet and be implemented in different healthcare settings. This toolkit provides information on ways to improve teamwork and communication in the healthcare setting. According to Dingley et al. (2008), they also encourage management and leaders to demonstrate teamwork and communication to show how important these factors are in contributing to patient safety and staff satisfaction. Overall, teamwork and communication are vital factors which contribute to the patient’s safety and wellbeing.
Nurses deal with a great amount of responsibly and challenges every day at work, along with having to deal with multiple demands. This results in nurses being in situations which put them at increased risk for making a medication error. “Medication errors are never the result of a single, isolated human error but comprise a chain of events leading to an error” (Choo et al., 2010). It is important safe practices are put in place to prevent these errors from occurring in the future. By initiating “quiet zones”, NIZ, and wearing vests to alter others you are passing medications, will ultimately result in fewer interruptions during a medication pass. Having staff properly educated on teamwork and collaboration will also positively impact the work environment and prevent errors from occurring. Overall, patient safety is the number one priority in any healthcare setting. Through implementing these practices this will greatly reduce the likely hood of a sentinel event from occurring in the future.
Casual Factor Chart
Sally is due for her morning medications
Steps leading up to event
Root Cause
Primary Nurse- Give Sally her medications
Sally refuses her medications
Sally takes her medications
Primary Nurse continues with med pass (sets up other patient’s pills)
Primary Nurse contacts House Supervisor to attempt
Successful
House Supervisor attempts to give medication
Not successful return to med cart
Take out Ativan
Sally’s pills are pushed to the side on top of med cart
Other patient’s pills are set up on top of med cart
Ativan was put in wrong resident medication cup
Attempt to give just the Ativan
Return Ativan to medication cup
Sally’s pills are set up on med cart
Not successful
If successful, will come back later to give rest of pills
References
Choo, J., Hutchinson, A., & Bucknall, T. (2010). Nurses' role in medication safety. Journal of Nursing Management, 18(7), 853-861. doi:10.1111/j.1365-2834.2010.01164.x
Dingley, C., Daugherty, K., Derieg, M., & Persing, R. (2008). Improving Patient Safety Through Provider Communication Strategy Enhancements. Retrieved November 9, 2016, from https://www.ncbi.nlm.nih.gov/books/NBK43663/?report=reader.
Flynn, F., Evanish, J. Q., Fernald, J. M., Hutchinson, D. E., & Lefaiver, C. (2016). Progressive Care Nurses Improving Patient Safety by Limiting Interruptions During Medication Administration. Critical Care Nurse, 36(4), 19-35. doi:10.4037/ccn2016498
Judd, M. (2013). Broken Communication in Nursing Can Kill: Teaching Communication Is Vital. Creative Nursing, 19(2), 101-104. doi:10.1891/1078-4535.19.2.10
Medication Error Reports. (n.d.). Retrieved October 30, 2016, from http://www.fda.gov/Drugs/DrugSafety/MedicationErrors/ucm080629.htm
Read/review the following resources for this activity:
Textbook: Chapters 9, 10
Lesson
Minimum of 5 scholarly sources (in addition to the textbook)
Instructions
First, return to your topic chosen in the week three assignment.
Answer this question: What are the personal and/or communal ethical factors that may be involved in determining the moral position of either side in that debate?
Next, articulate and then evaluate the ethical positions using Kantian ethics (that is, the categorical imperative) relative to the long standing debate (that is your topic chosen in the week three assignment).
Finally, create a complete annotated bibliography for 5 academic scholarly sources. You will annotate each source. The sources should be relevant to your topic chosen in the week three assignment.
Include the following:
Publication details
Annotation (a detailed reading of the source)
Each annotation section should include the following:
Summarize key points and identify key terms (using quotation marks, and citing a page in parentheses).
Describe the controversies or "problems" raised by the articles.
State whether you agree or disagree and give reasons.
Locate one or two quotations to be used in the final research project.
Evaluate the ways in which this article is important and has helped you focus your understanding.
Use the following as a model:
APA Reference Mezirow, J. (2003). Transformative learning as discourse. Journal of Transformative Education, 1(1), 58-63.
Annotation Example In this article, Mezirow (2003) makes a distinction between "instrumental" and "communicative" learning. "Instrumental learning" refers to those processes which measure and gauge learning, such as tests, grades, comments, quizzes, attendance records and the like. "Communicative learning," on the other hand, refers to understanding created over time between individuals in what Mezirow calls "critical-dialectical-discourse," (p. 59) which is a fancy way of saying, important conversation between 2 or more speakers. Another key idea Mezirow discusses is "transformative learning," (p. 61) which changes the mind, the heart, the values and beliefs of people so that they may act better in the world. Mezirow argues that "hungry, desperate, homeless, sick, destitute, and intimidated people obviously cannot participate fully and freely in discourse" (p. 59). On the one hand, he is right: there are some people who cannot fully engage because their crisis is so long and deep, they are prevented. But, I don't think Mezirow should make the blanket assumption that everyone in unfortunate circumstances is incapable of entering the discourse meaningfully. One thing is certain: if we gave as much attention to the non-instrumental forms of intelligence–like goodness, compassion, forgiveness, wonder, self-motivation, creativity, humor, love, and other non-measured forms of intelligence in our school curriculums, we'd see better people, actors in the world, and interested investigators than we currently have graduating high school.
Requirements
Length: 4-7 pages (not including title page or references page)
1-inch margins
Double spaced
12-point Times New Roman font
Title page
The book is the elements of moral philosophy james rachel tenth edition stuart rachels
In this activity, you will practice giving feedback by reviewing a scene from a film and answering a series of questions about it. One of the biggest keys to making your work better is feedback. Receiving helpful, constructive feedback can inspire you to go back and improve your work and make it better. Receiving (and acting upon) feedback can make the difference between creating something that is merely good and something that is great. But that is only true if the feedback you receive is actually helpful and insightful.
In order to understand what kind of feedback is going to help you with your work, you first need to learn how to analyze media with a critical eye and make your own suggestions on how it might be improved. When critiquing your own work, you need to develop a certain level of detachment. When critiquing the work of others, you need to learn to deliver the feedback in a positive and constructive manner. These skills will be necessary for refining your own work and collaborating with others.
By the end of this assignment, you will be able to:
Analyze media with a critical eye.
Give helpful feedback.
Understand what to look for in feedback you receive.
Watch the provided scene from David Lynch’s Mulholland Drive, then answer the following questions in 3-5 sentences each. Example points to talk about: lighting, color, actor performance, communication of story, style, shot composition, director intent.
1. Consider how this scene made you feel. What was the tone or mood of the scene? Do you think the mood/tone you picked up on fits what the director intended? Why or why not?
2. Consider how the characters felt. Did you share any feelings with the characters in the scene? Could you connect this scene to your own life?
3. What elements of the scene stood out to you? What, if anything, will stick with you long after you finished watching?
4. Describe in your own words what you think this scene was about. This can include literal or symbolic meaning.
5. Consider what you saw and the action of the scene. Do you think the scene made sense? Were you left with questions about the director’s intent? What would you ask David Lynch if given the chance?
6. What elements did you find successful? Did you enjoy watching this scene? Explain.
7. What elements did you find unsuccessful? Did you have a hard time watching this scene? Explain.
8. Would you continue watching this film? Why or why not?
In this activity, you will review the terms and concepts described in your workbook and respond to the reading questions.
In film, the word composition refers to the elemental makeup of each frame. It can be used as an umbrella term for many components that we will be reviewing in your workbook. Similarly, the word aesthetic is an umbrella term that can generally refer to the way something looks and/or what underlying principles were applied to execute a particular look.
Every frame of a film has a composition — that is, it has subjects, objects, a foreground, and a background that are presented in a particular way. Every frame also has aesthetic qualities that are used to create the overall aesthetic for the entire film. All of these qualities exist within a shot — that is, they are captured by a filmmaker at a particular point and from a particular angle. We will dive into all of this and more in the assigned workbook pages.
By the end of this assignment, you will be able to identify and understand foundational concepts of the filmmaking practice.
Review pages 2-23.
3. Write your responses to the following reading questions in the submission field below. Your answers should be 3-5 sentences each:
Describe one term that you had never heard of before encountering it in the reading. Explain what you learned.
Describe one term you were already familiar with before the reading. Explain if you learned anything new about it or if you have any further information to share that wasn’t covered in the reading.
Explain your biggest takeaway from the reading and how it will apply to your work in this class.
In film, the word composition refers to the elemental makeup of each frame. It can be used as an umbrella term for many components that we will be reviewing in the following slides.
Similarly, the word aesthetic is an umbrella term that can generally refer to the way something looks and/or what underlying principles were applied to execute a particular look.
Every frame of a film has a composition — that is, it has subjects, objects, and a foreground and a background that are presented in a particular way. Every frame also has aesthetic qualities used to create the overall aesthetic for the entire film.
Review the example on the next slide and notice the specific style of the frame.
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MCM 230 — ASSIGNMENT 1.4 — READING
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2
Frame taken from The Grand Budapest Hotel (2014), directed by Wes Anderson.
Think about the style of this frame and any words that come to mind to describe it. Review it again after you’ve finished reading the slide deck. How has your description changed?
MCM 230 — ASSIGNMENT 1.4 — READING
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Composition & Aesthetic
Key Terms
Rule of Thirds
Simplification
Filling the Frame
Framing
Color
MCM 230 — ASSIGNMENT 1.4 — READING
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Your quiz will cover each of these terms. Carefully read the definitions on the following slides. All quiz questions will come directly from the slides.
Contrast
Leading Lines
Balance
Depth
4
Rule of Thirds
The Rule of Thirds refers to the process of dividing up your shot evenly following an imaginary grid. This grid divides the frame into three sections vertically and horizontally.
Following the Rule of Thirds will help you create balanced and visually appealing shots.
Review the example on the next slide and notice how the subjects and background fit within the grid.
MCM 230 — ASSIGNMENT 1.4 — READING
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5
Rule of Thirds: Example
MCM 230 — ASSIGNMENT 1.4 — READING
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Simplification
Simplification is just what it sounds like: the process of simplifying a set so that only necessary elements are in the shot.
Unless the narrative calls for it, you generally don’t want to distract a viewer from the main action of a shot.
Limit props, set dressing, actors, and other elements to only what you need. Avoid cluttering a shot.
Review the example on the next slide and notice how isolated the person looks.
MCM 230 — ASSIGNMENT 1.4 — READING
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Simplification
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MCM 230 — ASSIGNMENT 1.4 — READING
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Filling the Frame
If you want to draw the viewer’s attention to a specific person or item in a shot, you can do so by filling the frame with that person or item.
This can be done using a close-up shot or a zoom in.
The person or item that you want to focus on should take up most, if not all, of the frame.
Allowing a subject to dominate the shot can create the effect of signaling power or heightening the emotion of a scene.
Review the example on the next slide and notice how the closeness of the subject makes you feel.
MCM 230 — ASSIGNMENT 1.4 — READING
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Filling the Frame
MCM 230 — ASSIGNMENT 1.4 — READING
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Framing
Every shot exists within a frame — meaning it has boundaries that constrict and limit the movement of subjects on four sides. You can think of it like a picture frame hung up on the wall: the picture cannot exceed the limits of the frame’s edges.
When you arrange subjects within a frame — whether they are people or objects — you are doing something called framing.
Framing allows you to create your composition and think about the space that your subjects can reasonably take up. Look at whatever is in front of you and hold your fingers up to create a box in front of your eye. Whatever is in the box will be in your shot, but anything outside of the box will not be.
Review the example on the next slide and notice how some of the car is out of frame.
MCM 230 — ASSIGNMENT 1.4 — READING
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Framing
MCM 230 — ASSIGNMENT 1.4 — READING
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Color
Color can be used for setting the visual mood or tone. Bright colors can suggest a happy tone while desaturated colors suggest a somber tone.
Color can also be used to establish a time period. Adding a black and white filter to your shot can suggest that something happened in the past. Muted colors may signal a flashback.
You can alter the colors of a shot to better fit your vision using Adobe Premiere or other editing software through a process called color correction.
Review the example on the next slide and notice how the colors make you feel.
MCM 230 — ASSIGNMENT 1.4 — READING
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Color
MCM 230 — ASSIGNMENT 1.4 — READING
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Contrast
Contrast refers to the tonal range of colors in an image or shot.
When determining the contrast of your shot, look first at the brightest area of the frame and pick out the color within it that is closest to white. Next, look at the darkest area and pick out the color that is closest to black. Those two colors represent the end points of the image’s tonal range.
If both colors are similar, or close in tonal range, the image has Low Contrast.
If the colors are very distinct, or there is a wide tonal range, the image has High Contrast.
Review the example on the next slide and notice how dark the boat looks compared to the water.
MCM 230 — ASSIGNMENT 1.4 — READING
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Contrast
MCM 230 — ASSIGNMENT 1.4 — READING
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Leading Lines
Leading lines draw a viewer’s eye to a specific part of a frame. Leading lines can lead you to a certain subject or pinpoint a place.
This is a great trick to use if you want your viewer to notice something within the shot without stating it directly.
You may also create the effect of leading lines by panning your camera toward a specific spot or subject.
Review the example on the next slide and notice how the lines on the wall direct your eye from the person to the window.
MCM 230 — ASSIGNMENT 1.4 — READING
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Leading Lines
MCM 230 — ASSIGNMENT 1.4 — READING
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Balance
Balance refers to the distribution of subjects or objects in your frame. You can think of this like weight distribution on a scale.
Balance can either be symmetrical or asymmetrical.
Symmetrical Balance means that subjects and/or objects are distributed evenly throughout or on either side of the frame. This can look like two people having a conversation and standing opposite each other.
Asymmetrical Balance means that the subjects and/or objects are distributed more to one side of the frame. This can look like someone standing to the far right or left in a frame with nothing of equal size on the other side.
Review the example on the next slide and notice how the boxes on the left balance out the person.
MCM 230 — ASSIGNMENT 1.4 — READING
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Balance
MCM 230 — ASSIGNMENT 1.4 — READING
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Depth
Depth is the range of distance in which a subject appears in focus.
At a certain point, objects in your frame appear fuzzy or blurry. You can use this to visually signal to your viewer what they should be looking at.
Review the example on the next slide and notice that even though the person is right in front, the train car catches your eye more.
MCM 230 — ASSIGNMENT 1.4 — READING
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Depth
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Shots & Angles
All of the qualities described on the previous slides exist within a shot — that is, they are captured by a filmmaker at a particular point and from a particular angle. We will dive into all of this and more in the assigned workbook pages.
Read the following guide and watch the embedded videos for a deeper dive into different types of shots and how they are used:
This assignment is designed to help youlearn how todefine the term worldview. Itis
important to have a consistent, coherent, and adequate worldview as you interact with others.
Everyone has a worldview, though none of us have a perfectly consistent worldview, especially
in how we apply it to our decision-making. This assignment is also designed to help you articulate the Biblical Worldview’s responses to five key worldview questions. When a person answers these five questions it helps them know their worldview. It also helps them to know the worldview of others when they answer these questions. Knowing how the Bible answers these questions is essential to understanding the Biblical Worldview. If you are a follower of Christ and have a Biblical Worldview, you should want to share your beliefs with others. However, being prepared to do so with “gentleness and respect” is required (I Peter 3:15 NIV).