A good marketing plan needs to translate into quantifiable measures. Without such quantification, a plan will often fall apart. Thus, defining objectives and respective key performance indicators (KPIs) to measure the effectiveness of the plan is essential.
Your CMO has asked you to create a strategic marketing plan and share it with other regional marketing directors, so that each park follows a similar strategy. Considering the different challenges in each park, the marketing objectives must be broad enough to address each park’s challenges, with minimum or no customization.
Defining the marketing objectives and relevant KPIs will help you, the other regional marketing directors, and the CMO to pre-assess the effectiveness of the plan you have proposed and to address gaps, if any.
Prompt
Create a PowerPoint presentation for the CMO and your fellow regional marketing directors in the course scenario. The goal of this presentation will be to share marketing objectives, associated success criteria, and methods to monitor and measure the results.
Specifically, you must address the following criteria:
Identify two SMART objectives (Slides 1–2)
Choose two of the marketing methods identified in Milestone Two and identify SMART objectives for each.
Begin this part by restating the identified marketing strategies and then state the SMART objectives. How does each objective align with the SMART framework?
Identify two KPIs—one for each marketing objective—to measure the success of the marketing strategies (Slides 3–4).
What are your reasons for choosing each KPI?
Determine two methods to monitor the results of the identified KPIs (Slides 5–6).
Why have you chosen these methods?
Describe the feedback loops to be implemented in this case (Slides 7-8).
Identify the specific feedback loops you will monitor and how often.
How should results be reported to the key stakeholders needing this information?
What to Submit
Submit a narrated PowerPoint presentation with 8-10 slides.
Note: In addition to the text on the slides, precise and extensive speaker notes should be used to address all the critical elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your audio narration or speaker notes.
HPI: 51-year-old Black female in menopause for 1 year. Reports frequent hot flashes and sleep disturbance. Denies vaginal bleeding. Not on HRT. Seeks non-hormonal options.
CPT: 99214 (Established, moderate complexity)
ICD: N95.1 (Menopausal and perimenopausal disorder)
Consider constructing a Word document ‘SOAP note template’ and use it to assemble your note. By doing this you can use the template for efficiently constructing your SOAP notes such that you will be able to copy-and-paste for your weekly assignments. NOTE: If your faculty person requests to see your SOAP note template you will be required to send it to them for review.
Sections of the SOAP note should be addressed if they are pertinent to the presenting chief complaint.
Typhon Encounter #:
Type of Note: Focused or Comprehensive
Subjective (S):
CC: chief complaint – What are they being seen for? This is the reason that the patient sought care, stated in their own words/words of their caregiver, or paraphrased.
HPI: Who is the historian? Is the historian reliable? History of Present Illness – use the “OLDCART” approach for collecting data and documenting findings. [O=onset, L=location, D=duration, C=characteristics, A=associated/aggravating factors, R=relieving factors, T=treatment, S=summary]
Past medical history (PMH) – This should include illness/diagnosis, conditions, traumas, hospitalizations, and surgical history that is pertinent to the visit. Include dates if possible.
Reproductive history: GTPAL, STIs, prenatal care, LMP, contraceptive methods, sexual and menstrual history. Include dates if possible.
Allergies: State the offending medication/food and the reactions.
Medications: Names, dosages, routes, frequency, and indications. Social history: Related to the problem, educational level/literacy, smoking, alcohol, drugs, HIV risk, sexually active, caffeine, work, and other stressors. Cultural and spiritual beliefs that impact health and illness. Financial resources.
Family history: Use terms like maternal, paternal and the diseases and the ages they were deceased or diagnosed if known.
Health Maintenance/Promotion – Required for all SOAP notes: Immunizations, exercise, diet, screening, etc. Remember to use the United States Clinical Preventative Services Task Force (USPSTF) guidelines for age-appropriate indicators, Healthy People 2030, and Centers for Disease Control and Prevention (CDC). This should reflect patient’s current recommendations. Up to date on health maintenance/promotion will NOT be accepted. Requires references.
Review of systems (ROS) –
• [Refer to your course modules and the Bickley E-text (Bates Guide) as a guide when conducting your ROS to make sure you have not missed any important symptoms,
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particularly in areas that you have not already thoroughly explored while discussing the history of present illness.]
You would also want to include any pertinent negatives or positives that would help with your differential diagnosis. For acute episodic or follow-up visits (focused note) you may be omitting certain areas such as GYN, Rectal, GI/Abd, etc. As opposed to a comprehensive visit which would address each system.
Perform either a focused or comprehensive ROS based on the visit type.
General: May include if patient has had a fever, chills, fatigue, malaise, etc.
Skin:
HEENT: head, eyes, ears, nose, and throat
Neck:
Breast:
CV: cardiovascular
Resp: respiratory
GI: gastrointestinal
GYN: gynecologic
GU: genito-urinary
PV: peripheral vascular
MSK: musculoskeletal
Neuro: neurological
Endo: endocrine
Psych:
Objective (O):
Physical exam (PE) – • [Refer to your course modules and the Bickley E-text (Bates Guide) as a guide when
determining what physical assessments, you want to include to further explore what you have learned from your subjective data collection]
Perform either a focused or comprehensive exam based on the visit type.
This area should confirm your findings related to the diagnosis. For acute episodic or follow-up visits (focused) you may be omitting certain areas such as GYN, Rectal, Abd, etc. While a comprehensive visit will exam each area.
Ensure that you include appropriate male and female specific physical assessments when applicable to the encounter. Your physical exam information should be organized using the
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same body system format as the ROS section. Appropriate medical terminology describing the objective examination is mandatory. Gen: general statement of appearance if there is any acute distress.
VS: vital signs, height and weight, BMI
Skin:
HEENT: head, eyes, ears, nose, and throat
Neck:
Breast:
CV: cardiovascular
Resp: respiratory
GI: gastrointestinal
GU: genito-urinary
Gyn: gynecologic
PV: peripheral vascular
MSK: musculoskeletal
Neuro: neurological
Endo: endocrine
Psych:
Diagnostic Tests: This area is for tests that were completed during the patient’s appointment that ruled the differential diagnosis in or out (e.g. – Rapid Strep Test, CXR, etc.).
Assessment (A): This section should be a write-up utilizing your clinical decision-making with your diagnosis/diagnoses being supported by your ‘S’ data set and the ‘O’ data set. Pertinent positives and negatives must be found in the write-up. References required.
Diagnosis/Diagnoses: Start with the presenting chief complaint diagnosis first. Number each diagnosis.
Remember to include the appropriate ICD-10 code for each diagnosis.
A statement of current condition and all other chronic illnesses that were addressed during the visit must be included (i.e., HTN-well managed on medication).
Plan (P):
Your plan should be supported by evidence-based guidelines with appropriate citations utilizing APA formatting. Your evidence-based plan may be deviated from your preceptor’s plan. Be sure to comment if there is a deviation in standard of care.
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Document individual plans directly after each corresponding assessment (i.e., Diagnosis #1 found in the assessment should correlate with Plan #1). Address the following aspects (it should be separated out as listed below):
Diagnostics: labs, diagnostics testing – tests that you planned for/ordered during the encounter that you plan to review/evaluate relative to your work up for the patient’s chief complaint. Therapeutic: changes in meds, skin care, counseling, include full prescribing information for any pharmacologic interventions including the name of the medication, dose, route, quantity, and number of refills for any new or refilled medications.
Educational: information clients need in order to address their health problems including the diagnosis itself, education on diagnostics, and therapies. Include follow-up care. Anticipatory guidance and counseling.
Consultation/Collaboration: referrals or consult while in clinic with another provider. If no referral made was there a possible referral you could make and why? Advance care planning.
CPT: References Reference should support your patient’s management plan, including evidence-based practice, and utilize APA formatting.
Please watch the PBS Frontline production entitled "Facing Death." Then, in a short paper discuss some of the issues involved in the end-of-life decision making that were portrayed within this video from the perspective of the terminally ill patients, their loved ones, and/or their caregivers. If you are able to, please describe how Kübler-Ross's stages of grief were demonstrated within the various scenarios of the video
Short papers should use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited in APA format. Page-length requirements: 1–2 pages.
Of which biological variations among Korean Americans should the nurse be aware?
Describe how stereotyping Puerto Ricans as similar to other Hispanic Americans can lead the nurse to errors in patient care.
Describe the geographical location of Jordan, and indicate how this region of the world and the political turmoil experienced by Jordanians may have a profound political impact on the health and well-being of recently immigrated Jordanian Americans.
Giger, J. N., & Haddad, L. (2021). Transcultural Nursing: Assessment and Intervention (8th ed.). St. Louis, MO: Elsevier. ISBN: 9780323695541Your initial post should be at least 500 words, formatted, and cited in current APA style with support from at least 2 academic sources. Your initial post is worth 8 points.
primary legal sources (statutes, court opinions) within your work. Journal articles should be referenced according to the current APA style (the online library has an abbreviated version of the APA Manual).
What are the differences that may affect Cuban-American patients who immigrated at different times?
What can a nurse do to make life in the hospital more culture-specific for an Amish client?
List at least two etiological reasons for the development of alcoholism within an Irish-American family.
Your initial post should be at least 500 words, formatted, and cited in current APA style with support from at least 2 academic sources.
Incorporate a minimum of 2 current (published within the last five years) scholarly journal articles or primary legal sources (statutes, court opinions) within your work. Journal articles should be referenced according to the current APA style (the online library has an abbreviated version of the APA Manual).
Giger, J. N., & Haddad, L. (2021). Transcultural Nursing: Assessment and Intervention (8th ed.). St. Louis, MO: Elsevier. ISBN: 9780323695541
Prior to beginning work on this discussion forum, review Chapter 9: The Time Value of Money in the Foundations of Financial Management textbook.
In this discussion forum, you will determine the rate of return of your MBA degree.
Initial Response:
For this discussion forum,
The first step is to calculate the cost of your MBA. If your employer sponsors the cost of your education, you can either use what you would have paid or use opportunity costs as a basis.
After you determine your initial investment, determine the net present value (NPV) and internal rate of return (IRR) of that investment. As an example, assume “Joe” will be changing jobs when he achieves his MBA and will make 10% more annually as a result. Joe plans to work for 20 more years. His MBA cost was $50,000. Do you forecast that pursuing an MBA is worth the financial investment? Use both the NPV and IRR formulas in your analysis and explain your results. Be sure to show all your calculations.
Your initial response should be a minimum of 200 words. at least 2 credible resources
2.
The CEO at your present job was quite impressed with your knowledge of the statement of cash flows from two weeks ago! This time, the CEO needs to present their quarterly budget to the CFO of your company. The CEO has a few questions on capital budgeting and wants to be aware of some of the issues and concerns when it comes to capital budgeting.
For this discussion forum, address the following questions asked by your CEO,
First, what is the purpose of capital budgeting?
Next, is there a process involved in capital budgeting?
Finally, explain any pitfalls that might hinder the capital budgeting process.
When addressing the questions please be sure to be specific when addressing the question. Answers should be appropriate to the level of audience (CEO).
Your initial response should be a minimum of 200 words. At least 2 credible resources
THERE ARE 3 TABS WITHIN THE TEMPLATE-ONLY NEED TO WORK ON THE FIRST 2 TABS
Read Chapter 4 in the Foundations of Financial Management textbook.
Review the current financial statements of Starbucks through Yahoo! FinanceLinks to an external site. or the EDGAR | Company FilingsLinks to an external site. database in the Filings and Forms page. You can access the financial statements by going to the Yahoo! Finance webpage, typing in the stock symbol of Starbucks, and then clicking on the “Financials” tab.
Reviewing the previous quarter’s financial statements will provide you with data to construct pro forma financial statements for Starbucks and make some basic projections. This week, your task will be to construct two pro forma financial statements and address some questions about your projections. The two financial statements will include an Income Statement and Balance Sheet.
Complete the Income Statement and Balance Sheet on the appropriate tabs in the Financial Forecasting Template, (THERE ARE 3 TABS WITHIN THE TEMPLATE-ONLY NEED TO WORK ON THE FIRST 2 TABS) using the downloaded data.
Calculate the expenses to determine what will change and what will remain the same.
Summarize your rationale, within each line item expense.
Assume that sales will increase for the next quarter by the same percentage increase from the previous quarter to the last reported quarter. For example, if sales increased 8% from the last quarter to the current reported quarter, you will use 8% as the sales increase for your pro formas.
Note: Not all costs are associated with the cost of sales. It will be up to you to determine which line items need to be increased and which ones need to be left alone. This will require you to distinguish between fixed and variable costs. For a reminder of the difference between fixed and variable costs, please review the Business Costs (Fixed Costs and Variable Costs) Explained video.
Cells E6 and F6 have prepopulated formulas and will calculate automatically for you.
EXAMPLE
LINE ITEM
Q4, 20NN Kevin Kuznia: This colum is the budget. In reality we know it is the previous quarter, but for this scenario we willl pretend it is the budgeted amount.
Q1, 20NN Kevin Kuznia: This column are the actual results. In other words, it is the final amount that was reported.
AMOUNT
PERCENT VARIANCE Webster, Amanda: This is variance. It is how much in a percent you are over or under.
POTENTIAL RATIONALE FOR VARIANCE Webster, Amanda: Explain the plausiable reasons why there is a variance.
Interest Expense
$ (25.90)
$ (75.00) Kevin Kuznia: This amount is in millions of dollars. Note that this is negative. This is because it appers as a credit on the income statement. In other words, the company made money on interest expenses rather than paying money on interest. Be sure to carefully review if an item is a credit or debit.
$ (49.10)
189.58%
Due to raising interest rates, the company was able to earn more money from interest bearing investments.
ASSIGNMENT
LINE ITEM
Q4, 20NN Kevin Kuznia: This colum is the budget. In reality we know it is the previous quarter, but for this scenario we willl pretend it is the budgeted amount.
Webster, Amanda: This is variance. It is how much in a percent you are over or under.
Q1, 20NN Kevin Kuznia: This column are the actual results. In other words, it is the final amount that was reported.
Webster, Amanda: Explain the plausiable reasons why there is a variance.
AMOUNT
PERCENT VARIANCE Webster, Amanda: This is variance. It is how much in a percent you are over or under.
POTENTIAL RATIONALE FOR VARIANCE Webster, Amanda: Explain the plausiable reasons why there is a variance.
Enter your line item
0
ERROR:#DIV/0!
End of Variance Analysis worksheet and end of workbook
