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THE INFLUENCE OF ORGANIZATIONAL CULTURE ON JOB SATISFACTION AND TURNOVER INTENTION AMONG MILLENNIALS IN THE U.S. TELECOMMUNICATIONS SECTOR

Rhonda G. Allen, MBA, BS, AS

DBA Dissertation Research Proposal

Committee Chair

Dr Dale Mancini, PhD

Committee Member

Dr. David Nugent, DBA

DBA Program Director

Dr. Jonathan Shoemaker, PhD

Introduction:

Background of the Problem

Problem Statement

Purpose of the Study

Definitions

Significance of the Study

Research Questions

Conceptual Framework

 

Review of Literature:

Theoretical Framework

Historical Overview and Seminal Contributors to the Literature

 

Methodology:

Research Design and Model

Population, Sample, and Participants

Data Collection and Data Analysis

 

Conclusion/Next Steps

Questions/References

Agenda

2

Introduction

Millennial Managers Bring New Expectations:

Cultural Alignment is Key to Satisfaction and Retention

Background of the Problem

Organizational culture (OC) influences decisions, performance, and satisfaction (Assoratgoon & Kantabutra, 2023; Huang et al., 2024).

The telecom industry faces critical challenges in talent attraction and retention, prompted by digital transformation (Feizi et al., 2023).

Millennials (born 1981-2000) are increasingly represented in leadership in this sector. Described as tech-savvy and adaptable, they demonstrate higher turnover intentions than older cohorts (Lowe, et al., 2020; Lee et al., 2025).

High Millennial turnover intentions threaten workforce stability, competitive advantage (Lee et al., 2025) and increase retention costs (Hancock et al., 2013).

Projections indicate Millennials are 36% of the U.S. workforce, trending toward 75% globally by 2030 (Axten, 2015; DeMaria et al., 2024).

Problem Statement

OC is recognized as a key factor in employee outcomes

Limited research examines how culture types (Clan compared to Hierarchy) affect job satisfaction and turnover intentions for Millennial managers in the U.S. telecom sector

This gap leaves organizations without evidence-based strategies to align culture with Millennial expectations and improve retention in a rapidly changing industry.

Purpose of Study

Examines the relationship, if any, between organizational culture (Clan vs. Hierarchy), job satisfaction, and turnover intention among Millennial managers in the U.S. telecom sector.

Objectives:

Assess the influence of culture on job satisfaction (McShane & Von Glinow, 2018).

Test whether job satisfaction mediates the link between culture and turnover intention.

Provide recommendations that might reduce turnover and enhance engagement during digital transformation.

Definitions

Organizational Culture (OC)

Shared values, beliefs, and norms shape behavior (Schein,

2010).

Competing Values Framework (CVF)

Culture model with four types — clan, adhocracy, market,

and hierarchy (Cameron & Quinn, 2011).

OCAI Tool

Measures organizational culture type based on CVF.

Job Satisfaction

Evaluation of workplace experiences; measured by MSQ

–Short Form (Weiss et al., 1967).

MSQ Short Form (Minnesota Satisfaction Questionnaire)

A 20-item tool that measures overall job satisfaction and

satisfaction with specific job aspects. It is known for its reliability and ease of use (Weiss et al., 1967).

Turnover Intention

Desire or plan to leave an organization; measured by TIS-6

(Bothma & Roodt, 2013).

TIS-6

A six-item tool developed by Bothma and Roodt (2013) to

measure employees’ intentions to leave their jobs. It is widely used

due to its brevity and strong reliability in predicting actual

turnover.

Generational Cohort Theory (GCT)

Explains how formative experiences shape values; Millennials

emphasize purpose, flexibility, and inclusion.

Digital Transformation

Integration of digital technologies across an organization. This

Integration drives cultural and operational changes to strengthen

efficiency, innovation, and competitiveness (Vial, 2019).

Millennial cohort

The fourth generational cohort: includes individuals born between

1981 and 2000. This study will utilize birth years identified by

Lowe et al. (2020) and Mabaso and Mathebula (2025).

Significance of Study

Academic contribution: Extends organizational behavior and generational workforce research by focusing on Millennials in telecom, an underexplored group.

Practical value: Offers insights for firms to align culture with Millennial values, enhance satisfaction, and reduce costly turnover.

Addresses urgent industry need to retain skilled leaders and sustain competitive advantage amid ongoing technological change.

Research Questions/Hypotheses

RQ3: Does job satisfaction mediate the relationship between OC type (clan vs. hierarchy) and turnover intention among Millennial managers?

H03: Job satisfaction does not mediate OC type (clan vs

hierarchy) and TI relationship

HA3: Job satisfaction mediates OC type (clan vs

hierarchy) and TI relationship

RQ1: What is the relationship, if any, between OC type (clan vs. hierarchy) and job satisfaction among Millennial managers?

H01: No statistical relationship between OC

type (clan vs hierarchy) and JS

HA1: A statistical relationship between OC

type (clan vs hierarchy) and JS

RQ2: What is the relationship, if any, between OC type (clan vs. hierarchy) and turnover intention among Millennial managers?

H02: No statistical relationship between OC

type (clan vs hierarchy) and TI

HA2: A statistical relationship between OC

type (clan vs hierarchy) and JS

Conceptual Framework

Review of Literature

Organizational Culture

Job Satisfaction

Turnover Intention

Generational Cohort

Theoretical Framework

Note: Adapted from Diagnosing and Changing Organizational Culture, by K. S. Cameron & R. E. Quinn, 2011, Jossey-Bass. Copyright 2011 by Jossey-Bass.

Competing Values Framework

CVF was developed by Cameron and Quinn (2011) as a model of organizational culture.

Defines culture across two dimensions: flexibility versus stability, and internal versus external focus.

Explains how cultural values influence behaviors, attitudes, and outcomes.

Four Culture Types: Clan, Adhocracy, Market, Hierarchy. This study focuses on Clan (collaborative, flexible) and Hierarchy (structured, control-oriented) types.

Foundation for examining culture's impact on JS and TI among Millennial managers in the U.S. telecom sector.

Seminal Contributors to Organizational Culture Theory

These studies trace OC theory’s evolution—from early definitions to measurable frameworks, multi-level models, and validation of culture’s impact on performance.”

Deal & Kennedy (1982):

• Defined culture as “the way we do things around here”

• One of the first systematic methods to analyze corporate culture

Schein (1985):

• “Father of Organizational Culture” – emphasized culture is learned and

shared through problem-solving

• Introduced three interconnected levels of culture: artifacts,

espoused values, and basic underlying assumptions

Denison (1990):

• Quantified link between OC and performance

• Developed four traits of effective cultures: involvement, consistency,

adaptability, and mission

• Identified culture as a strategic asset to facilitate long-term

organizational effectiveness

Ouchi & Wilkins (1985):

• Proposed OC can be measured, studied, and compared

• Laid the foundation for Schein's multiple levels of OC, Cameron

and Quinn (2011) CVF framework

Seminal Contributors to Job Satisfaction Theory

JS theory progressed from recognition and social influence → needs-based models → intrinsic motivators → value alignment. This establishes satisfaction as a key driver of motivation, retention, and performance.

Hawthorne Studies (Mayo, 1933):

• “Hawthorne Effect” – performance improves with attention/recognition

• Highlighted supportive supervision/group dynamics in JS

• Influenced future theories by Maslow & Herzberg – linking satisfaction to motivation/retention

Herzberg’s Two-Factor Theory (1959/1993):

• Distinguished hygiene factors (prevent dissatisfaction) vs motivators (increase

satisfaction)

• Emphasized removing dissatisfaction does not equate to true satisfaction

• Identified intrinsic motivators (recognition, growth, meaningful work) foster

job design.

Locke’s Value Theory (1976):

• Defined JS as the fit between job outcomes and personal values.

• Explained differences in satisfaction through individual value priorities

• Formulated the value-percept model linking expectations, outcomes, and

importance.

• Laid foundation for modern measures (e.g., MSQ) and P-O fit research.

Maslow’s Hierarchy of Needs (1943):

• Needs-based framework linking motivation & job satisfaction

• Shifted focus from pay to psychological & social needs

• Employee JS rises when jobs meet multiple levels of needs

• Foundation for later theories & guided job design

Seminal Contributors to Turnover Intention Theory

TI research evolved from decision-based models to cognitive withdrawal processes. Subsequently, this led to causal frameworks with commitment, and ultimately to the empirical validation of TI as the strongest predictor of turnover.

March & Simon (1958)

• Conceptualized turnover as a decision process: job satisfaction

(desirability) vs alternatives (ease of movement)

• Labor market opportunities moderate turnover intention

• Dual-path model basis for later theories (Mobley, Price & Mitchell)

Price & Mueller (1981)

• Developed a causal model linking satisfaction, commitment, and job

opportunities.

• Identified organizational commitment as the key mediator of TI

• Created measured tools used in later models (Lee & Mitchell, 1994)

Tett & Meyer (1993)

• Confirmed TI as the strongest predictor of quitting

• Found that satisfaction and commitment shape intent to leave

• Validated intention as mediator and set benchmark effect sizes

Mobley (1977)

• Suggested turnover as a stepwise process, tying dissatisfaction to

the exit strategy

• Introduced the cognitive sequence (thinking, searching, evaluating

• Established TI as the strongest predictor of actual quitting

Generational Cohort Theory (GCT): Background & Contemporary Research

Application:

In the telecom industry, aligning organizational culture with Millennial values and technical expertise is crucial for retention and workforce stability

Contemporary View:

Twenge (2023)

• Technology now defines generations (not history)

Technology Model of Generations (focus on technology, individualism, life strategies)

Origin:

Mannheim (1927/1952)

• Generations are shaped by shared historical/social contexts and formative events

Strauss & Howe (1991)

• Introduced cyclical “turnings” model (80 to 100-year cycles).

• Influential in framing Millennials, Gen Z, etc.

Critiques:

Twenge & Campbell (2008)

• Generational effects are often linear, not abrupt.

• Reflect gradual cultural and societal change over time

Research Design and Model

Methodology

Quantitative correlational research design to assess relationships (Creswell & Creswell, 2023)

Target population: U.S. Telecom Millennial managers

Utilization of validated scales: OCAI, MSQ-Short Form, TIS-6

Population and Sample

U.S. Telecommunication sector first and second-level Millennial managers

Purposive sampling (non-probability) approach

Proposed sample: 150 participants across the U.S. region

Data Collection Instruments

Organizational Culture Assessment Instrument (OCAI): Participant assessment of OC for “Now and Future” environments (Cameron & Quinn, 2011)

Minnesota Satisfaction Questionnaire – Short Form (MSQ-Short: Measures job satisfaction (e.g., intrinsic, extrinsic, and general job satisfaction) (Weiss et al., 1967)

Turnover Intention Scale (TIS-6): Assesses employees’ intent to leave their job, based on thoughts and actions (Roodt, 2004)

Data Collection

Combined Survey Instruments hosted on Qualtrics

IRB Compliant

Survey link shared on MTurk and LinkedIn for participant access

Data Analysis Plan

IBM SPSS v30 for statistical analysis

Descriptive statistics, reliability analysis

Independent samples t-tests (or one-way ANOVA, linear regression), PROCESS Macro (Model 4)

Validity Consideration

Internal Validity: Emphasis on accuracy of instruments, confidentiality, and consistent methodologies

External Validity: Purposive (non-probability) sampling limits generalizability. Strategies to enhance generalizability include clearly defined participant criteria, broad recruitment, and transparent reporting (Andrade, 2020).

Ethical Considerations

IRB approval obtained prior to study initiation

Informed consent from all participants

Confidentiality maintained through pseudonyms and secure storage

Voluntary participation with right to withdraw at any time

Data protection: encrypted storage of transcripts and survey responses

No harm principle: sensitivity to participants’ privacy and business information

Conclusion

The investigation into organizational culture, job satisfaction, and turnover intention among Millennial managers in the U.S. telecommunications sector represents an underexplored area in the literature. Millennials, who now hold a growing share of leadership roles, are tech-savvy yet report higher turnover intentions than older cohorts, creating risks for workforce stability and retention costs. Using validated instruments (OCAI, MSQ-Short, TIS-6) and a quantitative correlational design, the study explores direct and mediated relationships between culture, satisfaction, and turnover. Findings are expected to extend theory on organizational culture and generational dynamics while offering telecom leaders practical strategies to foster alignment, enhance satisfaction, and reduce turnover during periods of rapid change, including digital transformation.

Next Steps

Request IRB Approval

Submit the survey to the identified study participants

Collect and analyze survey data from Millennial managers in the U.S. telecommunications sector

Conduct statistical tests (correlation, regression, mediation) to address the three research questions.

Present the findings (descriptive statistics, reliability analyses, and validity checks) for OCAI, MSQ-Short, and TIS-6.

Report findings for direct and mediated relationships among organizational culture, job satisfaction, and turnover intention

Questions?

References

Andrade, C. (2018). Internal, external, and ecological validity in research design, conduct, and evaluation. Indian journal of psychological medicine, 40(5), 498-499. https://doi.org/10.4103/IJPSYM.IJPSYM_334_18

Assoratgoon, W., & Kantabutra, S. (2023). Toward a sustainability organizational culture model. Journal of Cleaner Production, 400, 136666.

https://doi.org/10.1016/j.jclepro.2023.136666

 

Axten, C. (2015). Millennials at work: The advice of great leaders. Defense AT&L, 39(1), 50-55. https://www.dau.edu/sites/default/files/Migrate/DATLFiles/Mar-Apr2015/Axten.pdf

Bothma, F. C., & Roodt, G. (2013). The validation of the turnover intention scale. SA Journal of Human Resource Management, 11(1), 1–12. https://doi.org/10.4102/sajhrm.v11i1.507

Cameron, K. S., & Quinn, R. E. (2011). Diagnosing and changing organizational culture: Based on the competing values framework (3rd ed.) [Kindle edition]. Jossey-Bass.

Creswell, J. W., & Creswell, J. D. (2023). Research design: Qualitative, quantitative, and mixed methods approaches (6th ed.). Sage Publications.

Deal, T., & Kennedy, A. (1982). Corporate cultures: The rites and rituals of corporate life. Addison-Wesley Publishing Company.

DeMaria, K., Page, I., Reuss, K., & Zemper, Z. (Eds.) (2024 August). Changes in the U.S. Labor Supply. Trendlines. U.S. Department of Labor Employment and Training Administration. 

Denison, D. R. (1990). Corporate culture and organizational effectiveness. John Wiley & Sons.

References

Feizi, F., Kaleibar, F. J., Rahimi, F., Kashfi, H., & Nia, A. H. (2023). Digital disruption in telecommunication: Shifting from Telco to Tech Co. 2023 7th Iranian Conference on Advances in Enterprise Architecture (ICAEA), 59–64. https://doi.org/10.1109/ICAEA60387.2023.10414467

Hancock, J. I., Allen, D. G., Bosco, F. A., McDaniel, K. R., & Pierce, C. A. (2013). Meta-analytic review of employee turnover as a predictor of firm performance. Journal of management, 39(3), 573-603.

Herzberg, F., Mausner, B., & Snyderman, B. B. (1993). The motivation to work (2nd ed.). Transaction Publishers. (Original work published 1959)

Huang, S., Jen, H., Tsay, S., Wang, Y., & Tung, H. (2024). Organizational Culture and Trust Affect the Team-Based Practice and Job Satisfaction of Nurse Practitioners in Acute Care Hospitals: A National Survey. Journal of Nursing Management, 2024, 2049627. https://doi.org/10.1155/2024/2049627

Lee, M., Oh, K., & Kim, H. (2025). Effects of organizational culture and pay levels on employee retention: Focused on generational difference. Administrative Sciences, 15(4), Article 125. https://doi.org/10.3390/admsci15040125

Locke, E. A. (1976). The nature and causes of job satisfaction. In M. D. Dunnette (Ed.), Handbook of industrial and organizational psychology (pp. 1297–1349). Rand McNally.

Lowe, J. B., Barry, E. S., & Grunberg, N. E. (2020). Improving leader effectiveness across multi‐generational workforces. Journal of Leadership Studies, 14(1), 46–52.  https://doi.org/10.1002/jls.21681

Mannheim, K. (1952). The problem of generations. In Essays on the Sociology of Knowledge, 5, 276–322. Routledge & Kegan Paul. (Original work published 1927)

References

Mabaso, C. M., & Mathebula, S. (2025). Total rewards for attracting and retaining Millennials in the workplace post-COVID-19. SA Journal of Human Resource Management, 23 https://doi.org/10.4102/sajhrm.v23i0.2855

March, J. G., & Simon, H. A. (1958). Organizations. Hoboken, NJ: Wiley-Blackwell.

Mayo, E. (1933). The human problems of an industrial civilization. Macmillan.

McShane, S. L., & von Glinow, M. A. (2018). Organizational behavior: Emerging knowledge and global reality. McGraw-Hill.

Mobley, W. H. (1977). Intermediate linkages in the relationship between job satisfaction and employee turnover. Journal of Applied Psychology, 62(2), 237–240. https://doi.org/10.1037/0021-9010.62.2.237

Ouchi, W. G., & Wilkins, A. L. (1985). Organizational culture. Annual Review of Sociology, 11, 457–483. http://www.jstor.org/stable/2083303

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