PSYC325 / UNIT 2: THE TECHNOLOGY OF SOCIAL MEDIA
Utilizing the readings from the text and your research, provide an in-depth analysis of 3 social media platforms and how businesses are utilizing them to reach new and existing customers. Specific groups to be addressed are Generation X, Generation Y, Millennials, Baby Boomers, and 60+ market segments.
An example of a discussion idea is to research the trend toward mobility in social media and write a paper on how the different markets described in your Week 1 Individual Project use technology.
Note: Research is to be academic or professional in scope. Use of blogs, personal Web sites, corporate Web sites, wikis, or other social-media-related sources are not acceptable.
A minimum of 3 pages is required. Title and abstract pages do not count toward the page minimum. A minimum of 5 professional or academic references is required to support your paper and to provide additional discussion points. Please use APA style.
Distinguish between the different social media platforms and domains
Identify appropriate uses and best practices in using social media