Read the following article’s on Multicultural Marketing and Retailers.
Write a paper on Why do you think it is important for retailers to cater to a more diverse consumer base. 2 pages
Think of the following questions when writing your paper.
-Where are the opportunities?
-What retailers/brands are doing a great job at it?
-Who are they targeting?
-How do they cater to that segment? -Through product, pricing, advertising, language?
-Does the company “Footlocker” cater to a multicultural segment? If so how?