Discuss a specific situation where association rules are used, or could be used, in your organization or in one with which you are familiar. Which association rules are relevant to the organization and why?
For this question, look for specific business problems or questions within your selected organization. From the question or problem, extract which variables and attributes are candidates for association analysis. That is to say, which variables and attributes may have relationships which could help solve the business problem(s) or answer the business question(s).