WARNING: You do not need to, and therefore MUST NOT collect any social media data in this coursework. If your submission contains evidence of data collection activity without ethical approval, it will be marked as FAIL. The assessment of this module will require you to design a social media research project focusing on a specific scenario with specific research question, and critically engage with the literature. You will be required to explain this project in the format of a structured report, and critically reflect on your choice of the research project, ethical issues, and research methods. The assessment consists of two parts: 1) a formative assessment that carries 0% of the module credits, and 2) a summative assessment that carries 100% of the module credits. The formative assessment is designed to help you prepare your summative assessment. 1. Formative assessment: outline a social media research scenario and define your research questions. You should aim to submit this BEFORE WEEK 8 (27 April) which is the week I will provide feedback. The later you leave this, the less useful it will be, because the goal of this coursework is to feed into your summative assessment. Submission by Google Form at http://tiny.cc/751eiz. You must sign in with your University account to complete this form. You are required to: Choose one research scenario in the list of suggestions from Section 1.1 Narrow down the research scenario to a more specific scope, and define specific research questions Complete the above Google Form by filling out the following information ◦ Your student ID and user name ◦ Your chosen research scenario’s ID number* ◦ Your chosen (one) social media platform on which you wish to study your proposed research scenario ◦ A short description of the more specific research context and your research questions (max of 100 words). In other words, you should not rephrase the the scenarios in Section 1.1, as they are very general. * The list of suggested scenarios are broad enough to cover the majority popular of social media research projects. If you wish to propose something outside the list, you must discuss this with me in writing at least 7 days before the submission deadline.
How you will be given feedback: In Week 8, I will release a video feedback in which I will summarise the key issues I have found from your submissions. This will be released in the Week 8 content section in Blackboard. Individual feedback on your submissions can be requested by email after the video-based feedback is given. If you wish to do so, please email me, and feedback will be provided in writing.
Why is this assessment important: From past experiences, some students had difficulty in understanding what kind of social media research are appropriate, and what research questions are specific enough to be feasible. This led to a noticeable cases of FAIL grade. The formative assessment is thus created to ask you to engage with this problem early in the module, and give me an opportunity to identify and address potential problems. Your choice of the research scenario and questions will define the overall context within which you design your research project, and therefore, it can effect on your overall performance in the assessment. 1.1. Suggested research scenarios Note: these topic areas are very broad – consider them as your general ‘interest’, and you will have to further refine them in order to complete your summative assessment. 1
1. public figures’ (e.g., politicians, media celebrities, sports celebrities) social media presence, their use of social media, or their viewpoints on certain specific topics 2. political election: voter participation, public opinions, etc. 3. political election: results prediction 4. political election: candidates/parties’ use of social media 5. opinions of different stakeholders on political matters, or their interactions 6. social activism: the usage of social media by specific organisations and/or participants, in specific events, on specific topics, etc 7. sports events tracking (e.g., what’s going on in a football match) 8. sports event result prediction (e.g., FA cup winner) 9. sports rumor detection and tracking (e.g., footballer transfers) 10.sports clubs’ or fans’ usage of social media 11.economic events tracking and prediction (share/stock index, or specific equities) 12.film, music chart performance tracking and prediction 13.emergency response (e.g., the usage of social media during floods, earthquake) 14.health surveillance (e.g., tracking or prediction of infectious disease) 15.public opinion on certain entities (e.g., products, person, a piece of video, music), events (e.g., refugee crisis), or trending topics 16.social media’s use for dating or friendship (e.g., how do people present themselves through their pictures, behaviours etc) 17.public relation management: government agencies, businesses, NGO entities; or specific PR incidents 18.functions of social media for certain entities/roles (e.g., the usage of social media by a particular university, for education, etc) 19.information seeking (e.g., information diffusion and seeking on certain topics, such as the public’s awareness of the causes of obesity) 20.social support seeking (e.g., how is one particular social media used by certain groups of people to gain social support) 2 Summative assessment: design a social media research project. Due at 10:00am on 10 June 2020. Submission by TurnItIn in Blackboard. You are required to design a social media research project contextualised to your chosen research scenario and social media platform in the formative assessment. Report your design following the structures below. You must use references (a minimum of 12) to support your discussion across all sections as required below. (100%, 1600 words) – description and reflection of your research design. This part of your report should contain the following sections (use the section word count as a general guidance, not strict restrictions): Section 1 (300 words). Introduction: explaining your chosen research scenario with sufficient details, your chosen social media platform, and your research questions. Use references to support your discuss where appropriate. Section 2 (400 words). Data collection approach: explaining your data sampling strategy, the method and/or tools you will propose to use for collecting the data. Then reflect on the strength and weakness of your data collection approach in the context of your proposed research. You must use references to support your discussion, e.g., when introducing the tool or method, and/or discussing their limitations. Section 3 (500 words). Research method design: introducing the method, and explaining the process of applying this method to the data you propose to collect. Then reflect on the strength and weakness of the research methods in the context of your proposed research. You must use methods taught on this module. You must use references to support your discussion, e.g., when introducing the research method, and/or discussing its limitations.
Section 4 (400 words). Ethical considerations: explaining the ethical issues involved with collecting and analysing data in your proposed social media research project, and what measures you will implement to address them. You must use references to support your discussion, e.g., when you cite relevant ethics policies or regulations, and/or discussing their implications on your research.
This self-check list helps you better prepare this part of your assignment: Do you understand the alignment between teaching sessions and different sections you are required to write? Your Week 1 Lecture explicitly covers this. Have you completed the exercises in practical sessions? These are developed to support this part of the assessment. How specific are your research scenario and questions? What are the ‘who’, ‘what’, ‘where’, and ‘when’ parameters (if appropriate)? What is the specific social media platform you propose to study, have you introduced its features and functions? How does your data collection approach meet the parameters set by your research scenario and questions? How specific is your explanation of your research methods? What are the steps for applying them to the data you propose to collect? How do your research methods address your research questions? What are the different angles from which you can discuss the ethical considerations, have you considered all of them that are appropriate for your research? How is your discussion and reflection contextualised to your proposed research?
3.Information School Coursework Submission Requirements It is the student’s responsibility to ensure no aspect of their work is plagiarised or the result of other unfair means. The University’s and Information School’s Advice on unfair means can be found in your Student Handbook, available via http://www.sheffield.ac.uk/is/current Your assignment has a word count limit. A deduction of 3 marks will be applied for coursework that is 10% or more above or below the total word count as specified above or that does not state the word count. It is your responsibility to ensure your coursework is correctly submitted before the deadline. It is highly recommended that you submit well before the deadline. Coursework submitted after 10am on the stated submission date will result in a deduction of 5% of the mark awarded for each working day after the submission date/time up to a maximum of 5 working days, where ‘working day’ includes Monday to Friday (excluding public holidays) and runs from 10am to 10am. Coursework submitted after the maximum period will receive zero marks. Work submitted electronically, including through Turnitin, should be reviewed to ensure it appears as you intended. Before the submission deadline, you can submit coursework to Turnitin numerous times. Each submission will overwrite the previous submission. Only your most recent submission will be assessed. However, after the submission deadline, the coursework can only be submitted once.