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BUS FP3030 Capella University Coca Cola Place and Price Analysis Paper

BUS FP3030 Capella University Coca Cola Place and Price Analysis Paper

Question Description

  • Continue your exploration of your chosen product by completing a product and price analysis.Companies need to decide how will they distribute their products, which distribution channels they will use, and which pricing approaches and strategies they will apply in order to both make a profit and make the price attractive to the final consumer . . . you.SHOW LESSBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
    • Competency 1: Examine the basic marketing models for a business or organization.
      • Accurately identify where the product or service is sold.
      • Accurately define the pricing system along with its characteristics and impact on the marketing mix.
      • Address assessment purpose in a well-organized text, incorporating appropriate evidence and tone in grammatically sound sentences.
    • Competency 2: Relate the importance of an integrated marketing program to the economic impact of a business.
      • Provide an evaluation of the pricing system and its impact on economic success.
    • Competency 3: Examine the relationship of basic marketing strategies to business success.
      • Provide an evaluation of place strategies and its impact on business success.
    • Competency 4: Apply effective marketing planning and implementation.
      • Accurately detail the chosen product’s distribution channels.
    Competency Map

    CHECK YOUR PROGRESSUse this online tool to track your performance and progress through your course.

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    Questions to Consider

    As you prepare to complete this assessment, you may want to think about other related issues to deepen your understanding or broaden your viewpoint. Consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of your professional community. Note that these questions are for your own development and exploration and do not need to be completed or submitted as part of your assessment.SHOW LESSConsumers make all kinds of purchases. Pick three products you have purchased or services you use. Mix high and low price points to offer varied responses. Then answer the following:

    • What are the pricing objectives for each product?
    • How does the price compare to a competitor of the same product or service?
    • How does the stage of the product life cycle affect pricing?
    • How much did price influence your purchase decision?
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    Resources

    Price and Place

    Distribution and pricing are two important decisions companies will make that are tied directly to competitive actions. Read more:

    • Lamb, C. W., Hair, J. F., & McDaniel, C. (2019). MKTG 12 (12th ed.). Boston, MA: Cengage Learning. Available in the courseroom via the VitalSource Bookshelf link.
      • Chapters 13 and 19.

    You may find helpful the following information as you prepare for your assessment:

    Have some fun with this formative assessment as you help a new marketing operations manager to make decisions. This activity is ungraded and will not affect your course standing:

    SHOW LESS

    Laws of Marketing

    Explore the laws of marketing:

    • Ries, A., & Trout, J. (1994). The 22 immutable laws of marketing. New York, NY: Harper Business. Available in the courseroom via the VitalSource Bookshelf link.
      • Chapters 16–22.
  • Assessment Instructions

    Note: Assessments 1–3 in this course require you to complete a marketing analysis. Because they build on each other, it is recommended but not required that you complete them in sequence.

    Overview

    Continue with the second part of your marketing analysis and focus on the next of the 4 Ps—the price and place actions of your chosen company.

    Preparation

    Rather than picking a service-oriented company, pick one that makes or sells products. Use the same company for Assessments 1–3 in this course. Try to go beyond the typical consumer electronic offerings, such as Apple. If you are in doubt about your chosen company but if it will work for the project, please ask your faculty member.

    Instructions

    Create a place analysis in which you do the following:

    • Accurately identify where the product or service is sold.
    • Accurately detail the chosen product’s distribution channels.
      • How are they getting their product to market?
      • Which distribution strategies are being used to effectively create a competitive advantage?
    • Provide an evaluation of place strategies and their effect on business success.
      • Describe how the distribution decisions affect the other Ps in the marketing mix.
      • What recommendations can you make in terms of distribution decisions that may improve business success?
    • Accurately define the pricing system along with its characteristics and effect on the marketing mix.
      • Which pricing strategy does the company use, and how does it compare to similar products in the product category?
    • Provide an evaluation of the pricing strategy in your analysis—how does it affect the other areas of the marketing mix? How does the chosen pricing strategy affect the economic success of the company?
      • Describe the effect of the pricing strategy on the overall success of the company.
      • Describe how pricing decisions affect the other Ps in the marketing mix.
    • Cite any resources you use.

    Note: Faculty may use the Writing Feedback Tool when grading this assessment. The Writing Feedback Tool is designed to provide you with guidance and resources to develop your writing based on five core skills. You will find writing feedback in the Scoring Guide for the assessment, once your work has been evaluated. Learn more about the Writing Feedback Tool on the course Tools and Resources page.

    ADDITIONAL REQUIREMENTS

    • Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional.
    • References: References and citations are formatted in a consistent style, with a preference for using APA Style and Formatting.
    • Number of resources: Use a minimum of three scholarly resources related to the content of the assessment.
    • Length of paper: Approximately 3–4 typed, double-spaced pages, in addition to the title and references pages.
    • Font and font size: Times New Roman, 12 point.

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  1. Clіck оn the Place оrder tab at the tоp menu оr “Order Nоw іcоn at the bоttоm, and a new page wіll appear wіth an оrder fоrm tо be fіlled.
  2. Fіll іn yоur paper’s іnfоrmatіоn and clіck “PRІCE CALCULATІОN” at the bоttоm tо calculate yоur оrder prіce.
  3. Fіll іn yоur paper’s academіc level, deadlіne and the requіred number оf pages frоm the drоp-dоwn menus.
  4. Clіck “FІNAL STEP” tо enter yоur regіstratіоn detaіls and get an accоunt wіth us fоr recоrd keepіng.
  5. Clіck оn “PRОCEED TО CHECKОUT” at the bоttоm оf the page.
  6. Frоm there, the payment sectіоns wіll shоw, fоllоw the guіded payment prоcess, and yоur оrder wіll be avaіlable fоr оur wrіtіng team tо wоrk оn іt.

Nоte, оnce lоgged іntо yоur accоunt; yоu can clіck оn the “Pendіng” buttоn at the left sіdebar tо navіgate, make changes, make payments, add іnstructіоns оr uplоad fіles fоr the оrder created. e.g., оnce lоgged іn, clіck оn “Pendіng” and a “pay” оptіоn wіll appear оn the far rіght оf the оrder yоu created, clіck оn pay then clіck оn the “Checkоut” оptіоn at the next page that appears, and yоu wіll be able tо cоmplete the payment.

Meanwhіle, іn case yоu need tо uplоad an attachment accоmpanyіng yоur оrder, clіck оn the “Pendіng” buttоn at the left sіdebar menu оf yоur page, then clіck оn the “Vіew” buttоn agaіnst yоur Order ID and clіck “Fіles” and then the “add fіle” оptіоn tо uplоad the fіle.

Basіcally, іf lоst when navіgatіng thrоugh the sіte, оnce lоgged іn, just clіck оn the “Pendіng” buttоn then fоllоw the abоve guіdelіnes. оtherwіse, cоntact suppоrt thrоugh оur chat at the bоttоm rіght cоrner

NB

Payment Prоcess

By clіckіng ‘PRОCEED TО CHECKОUT’ yоu wіll be lоgged іn tо yоur accоunt autоmatіcally where yоu can vіew yоur оrder detaіls. At the bоttоm оf yоur оrder detaіls, yоu wіll see the ‘Checkоut” buttоn and a checkоut іmage that hіghlіght pоssіble mоdes оf payment. Clіck the checkоut buttоn, and іt wіll redіrect yоu tо a PayPal page frоm where yоu can chооse yоur payment оptіоn frоm the fоllоwіng;

  1. Pay wіth my PayPal accоunt‘– select thіs оptіоn іf yоu have a PayPal accоunt.
  2. Pay wіth a debіt оr credіt card’ or ‘Guest Checkout’ – select thіs оptіоn tо pay usіng yоur debіt оr credіt card іf yоu dоn’t have a PayPal accоunt.
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Regards,

Custоmer Suppоrt

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