Select a hospitality company in your community and evaluate their presence on e-commerce channels in 700- to 1,050-word paper.
Contact the general manager to help gather information and use outside resources to assess the following:
- How well has the company utilized the three types of e-commerce? Is the company distributing information across all business functions?
- Identify any channels they are not currently taking advantage of that they should be.
- Determine the strength of their overall e-commerce presence.
Format your assessment according to APA guidelines.