Write an essay of a minimum of 1200 words, addressing the questions and prompts below. Your essay should demonstrate clear understanding of the key terms and concepts from the READ and ATTEND assignments for this unit. The research requirement is at least two scholarly journal articles, and the course textbook. Use “in-text” citations formatted in APA style, and provide a list of references, also formatted in APA style.
- Conduct an online search and write a brief summary of two to three issues of strategic significance that AutoZone has encountered within the past 12 months. Sources used to respond to this prompt should be credible, but not necessarily scholarly.
- In which industry does AutoZone belong? Are new car dealerships and/or discount stores in the same industry as AutoZone? Why or why not?
- Analyze how AutoZone has responded to changes in each of the four categories of macroenvironmental forces. In your analysis, use a separate paragraph for each macroenvironmental force.
- Review the discussion of Porter’s Five Forces in your READ assignment. Which force presents significant opportunities for AutoZone? Which force presents the most significant threats for AutoZone?